Chapter 421: Sudden Crisis Drop (Guaranteed 2nd Update)
On April 8, Ruan Binh Dung's Yipinju franchise store, located in a downtown commercial area of Rongcheng City, Tianfu Province, opened its doors early in the morning and began to open. Pen? Interesting? Pavilion wWw. biquge。 info
Ruan Pingyong boiled the porridge with preserved eggs and lean pork at the chef level early in the morning, cooked the rice, and waited for someone to eat fried rice, he would fry various grades of fried rice for customers to eat.
Rongcheng in Tianfu Province is a relatively lazy inland city, and although the economy is very developed, the pace of life of the local residents cannot be compared with that of the coastal city and the neighboring city of Yuzhou.
Of course, this is just the way of life of the local natives. Because they have a property, a façade, can rent, and have a stable income, they can naturally be lazy. But for those who work hard in Chengdu from other places, they still have to get up early and work at night.
Just like in the capital, as long as the locals have two houses, they are rich. Outsiders, on the other hand, have to work very hard to survive there.
However, in general, Rongcheng in the early morning is not as lively as Yuzhou City.
Therefore, from 6 to 8 a.m., Nguyen Binh Dung's business was not very good. There are only a dozen die-hard foodies who have been paying attention to Yipinju, and they came early in the morning to taste Yipinju's preserved egg lean porridge or fried rice with meat and eggs.
Although Ruan Pingyong knew the living habits of the residents of Rongcheng, he was still a little worried when he saw this situation. After all, he has invested more than 3 million, which is very different from those stores that only invest hundreds of thousands or millions.
After 8 o'clock, Ruan Binh Dung's relatives and friends who were free gradually sent flower baskets to congratulate him on his opening. At the same time, Zuo Bohao also appeared in his store and sent a pair of flower baskets on behalf of Yipinju Head Office to congratulate him on his opening.
Because Zuo Bohao drove to Rongcheng on the first day, he was able to send a flower basket to Ruan Pingyong's store after 8 o'clock in the morning to congratulate.
It was also from 8 o'clock that Zuo Bohao arrived at the store, and Ruan Binh Dung's business finally began to explode.
After all, Rongcheng is the capital of Tianfu Province and the largest large city in the west. Moreover, it is far away from Mae Tan, and many foodies in Chengdu have only heard of the name of Yipinju in Weixin or on the Internet, but they have never had the opportunity to taste and feast.
Now that Ruan Pingyong's Yipinju franchise store has opened in Rongcheng, they naturally want to come to see how delicious Yipinju's sky-high food is.
Moreover, Nguyen Binh Dung's restaurant is not a single type of food, but two. Therefore, the attraction to foodies has undoubtedly strengthened a lot.
As for why everyone didn't come until after 8 o'clock, it was naturally caused by the habit of getting up late. For many people who work in regular units in Chengdu, it is difficult for them to get up from a 9-to-5 job before 8 o'clock.
Moreover, some people who are close to the unit may not get up until half past eight.
The location of the store chosen by Ruan Binh Dung is also only separated by a few shops nearby, and there is a steamed bun shop. Therefore, customers who eat preserved egg and lean pork porridge can also buy steamed buns or steamed buns first, and then drink porridge while eating steamed buns.
As for citizens who have a little more time or are not office workers, naturally many people choose the freshly fried and more expensive chef-level meat and egg fried rice, and want to taste the deliciousness of this fried rice that costs 320 yuan a part at a discount of 20%.
Naturally, Ruan Binh Dung's craftsmanship did not disappoint everyone, and indeed made these customers who came to taste Yipin's sky-high food on the first day of opening come with anticipation and leave with a smile on their faces.
Ruan Binh Dung's three-level fried rice with meat and eggs, plus the chef's god-level preserved egg and lean porridge, are sold from 6 o'clock in the morning to 19 o'clock in the evening.
On the first day of opening, it was the capital of Tianfu Province, and many food lovers had only heard of the name of Yipinju, and they had never tasted it, so it was inevitable that they would have to have a feast under curiosity.
Therefore, the sales volume of this day exceeded Ruan Binh Dung's psychological expectations, making his worries in the morning come to naught.
On the first day of opening on April 8, the sales volume of Ruan Binh Dung's Yipinju franchise store reached more than 40,000 yuan, setting a new record of more than 30,000 yuan for the opening of Jing Jianbo's franchise store in Chengzhong District, Yuzhou City.
It is worthy of Rongcheng and the provincial capital of the land of abundance, and its consumption potential is not much better than that of Yuzhou City.
Even if Ruan Pingyong is removed from the factor of preserved eggs and lean porridge, the consumption potential of residents in Chengdu City may not be far from that of Yuzhou City.
When the news came back to Yipinju, Rao Mingyang was naturally very happy, and while asking Ai Songkang to issue a congratulatory notice, he told the news to these franchisees who were learning cooking from him.
Everyone saw that Ruan Binh Dung's franchise store was so profitable, with a turnover of 40,000 yuan on the first day of opening. In this way, it is no problem to have a turnover of one or two hundred thousand a day in the future, and a turnover of four or five million a year, and it is no problem to make a profit of two or three million.
This amount of profit is still very shocking and attractive for investors like them who only have a small family property. As a result, everyone has become more serious and hard-working in learning cooking.
However, Rao Mingyang was a little too happy.
When on the morning of April 9, the first-day business data of all franchisees that opened on April 8 were reported, even Zhou Xianying and Zuo Bohao, who had returned to Mae Tan, were dumbfounded.
The franchise stores in several other provinces are fine, but the franchisee named Liang Zhishan in Chuncheng City, Yunnan Province, opened a Yipinju franchise store in a central urban area of Chuncheng City, and the turnover data on the first day was less than 5,000 yuan.
You must know that he paid a tuition fee of 2 million yuan and learned the cooking skills of bamboo tube rice at the level of a chef.
Moreover, his annual franchise fee also paid a lot, so he stood out among more than a dozen investors in southern Yunnan Province who chose chef-level bamboo tube rice or fried rice, and was selected by Yipinju and obtained the qualification of the first Yipinju franchise store in southern Yunnan Province.
However, this first-day turnover figure is too miserable, right?
On the first day of opening, there was a lot of attention, and there was a 20% discount, it was still a chef-level bamboo tube rice, and it was the only franchise store in southern Yunnan Province, and this turnover data was the same as the usual turnover data of Zhou Huabin, a franchise store with only special bamboo tube rice, Nan'an District, Yuzhou City.
After the first day of opening on April 8, there is no 20% discount, and the attraction to the public is even lower, so will it be reduced to the level of two or three thousand yuan per day?
This turnover is only 780,000 yuan in a year, and the profit is only 450,000 yuan. For Liang Zhishan, who invested more than 2 million, it was definitely an investment failure and suffered Waterloo.
For Yipinju, it is also a very serious crisis.
If this news breaks out, who will dare to spend more than 2 million yuan to invest in Yipinju's food project in the future?
With so much money invested, and you have to work hard to learn how to cook every day, not only does it not make money, but it also loses money, is it worth joining Yipinju?
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