For the continuous hot investment situation of Yipinju, the Waterloo on the first day of the opening of Liang Zhishan's franchise store undoubtedly poured cold water on Rao Mingyang and others, and became the most serious crisis of Yipinju. Pen % fun % Pavilion www.biquge.info

If a piece is not handled well, the golden body established by Yipinju will be broken.

Originally, I wanted Aisunkang to continue to release the first-day turnover data of each franchise store to attract more investors to apply for joining.

As a result, there was a franchise store with such a low turnover on the first day, how dare Rao Mingyang publish the data?

As a result, the opening data of this batch of franchise stores only announced the news that the first-day turnover of Nguyen Binh Dung's franchise store in Rongcheng City, Tianfu Province exceeded 40,000, which caused countless investors to go crazy.

However, the other 8 franchise stores have not been announced.

Just when those investors who paid attention to Yipinju were frantically discussing the first-day turnover data of Ruan Pingyong's store, Rao Mingyang, Zhou Xianying, Zuo Bohao and others were also nervously discussing the crisis of franchise stores in southern Yunnan Province.

First of all, he naturally found the employees of the franchise department who participated in the opening ceremony of Liang Zhishan's franchise store and asked him what he saw and heard when he attended the opening ceremony.

According to the employee's confession, on behalf of the Yipinju headquarters, he went to participate in the Yipinju bamboo tube rice franchise store of Liang Zhishan, a district in Chuncheng City, southern Yunnan Province, and only stayed in the store for 2 hours.

I entered the store at 8 o'clock in the morning, gave a flower basket to congratulate Liang Zhishan on the opening of the house, then ate a bamboo rice, and left there at 10 o'clock and returned to Mae Tan.

He didn't know about the business situation behind.

However, it is true that as the data reported by Liang Zhishan shows, during the 2 hours he was present, there were indeed few customers, and few people came to the door~. Moreover, there are several people who enter the door who are Liang Zhishan's own friends.

Of the more than 5,000 yuan in turnover, it is estimated that half of it is contributed by Liang Zhishan's friends.

Therefore, the actual turnover data of the Yipinju franchise store in Chuncheng City, southern Yunnan Province, may be lower.

Hearing this, Rao Mingyang, Zhou Xianying, Zuo Bohao and others all sank in their hearts.

They originally wanted to hope that Liang Zhishan would make a joke with them, so they reported a dismal number to make a joke.

However, according to the report of his own employees, it is obvious that this data is true, and it is not Liang Zhishan who is joking with them.

Zhou Xianying frowned, and suddenly asked, "What about the bamboo rice made by Liang Zhishan?" Did you achieve the corresponding taste, did you cut corners? ”

The employee shook his head decisively and said: "There is no cutting corners, the taste is exactly the same as what Mr. Rao made, exactly the same." ”

Zhou Xianying said: "That's strange, how can such a situation occur?" ”

After the employee went out, just when Rao Mingyang and the three of them were thinking about it, and they didn't know why this situation would happen, Wu Yan pushed the door in and said to Zhou Xianying: "Mr. Zhou, the phone number of Liang Zhishan in Southern Yunnan Province." ”

Zhou Xianying nodded, Wu Yan retreated, and Zhou Xianying picked up the extension phone on the desk and picked it up.

Then, Liang Zhishan's voice came from inside: "Mr. Zhou, I'm Liang Zhishan." The reason for the failure of my store yesterday has been investigated by someone. ”

Zhou Xianying was suddenly overjoyed and asked, "Boss Liang, what's going on?" ”

Then, Liang Zhishan told Zhou Xianying the reason he had investigated on the phone. It took more than ten minutes to talk before I hung up the phone.

Seeing that Zhou Xianying hung up the phone, Rao Mingyang hurriedly asked, "Did Liang Zhishan say it?" What's with? ”

Zhou Xianying nodded and said, "He said that he had investigated clearly, and it was the owners of more than ten other bamboo tube rice restaurants in Spring City who were jointly engaged in ghosts!" ”

After Yipinju announced that he had won the bid, there were actually many Chuncheng residents who were looking forward to Yipinju's bamboo rice. After all, bamboo rice is a delicacy in southern Yunnan Province, and there are many people who love to eat bamboo rice. ”

"However, during the time when Liang Zhishan was learning cooking and decorating with you, those local bamboo tube restaurant owners were instilling some unfavorable information about Yipinju to their customers."

"Because the bamboo tube rice itself is a delicacy in southern Yunnan Province, most of the customers who have expectations for Yipinju bamboo tube rice usually like to eat bamboo tube rice. Therefore, before the opening of the Yipinju Spring City store, they will also eat at other bamboo tube rice restaurants. ”

So, the bosses and their employees consciously or unconsciously instilled in the customers that bamboo rice is a delicacy in southern Yunnan Province, and Yipinju is from Qianzhou Province. Therefore, Yipinju's bamboo rice belongs to Dongshi Xiaofeng. No matter how good it tastes, it's definitely not authentic, it's just a matter of learning a little bit and using their minority cuisine to attract attention and make high profits. ”

"A bamboo tube rice of 100 yuan, 200 yuan, and 400 yuan is definitely a black store, and it is extorting the customer's wallet!"

"Therefore, as an authentic native of southern Yunnan Province, we should resist the invasion of this foreign cuisine that looks exactly the same as bamboo rice in southern Yunnan Province, but is actually just an imitation."

"From Liang Zhishan learning cooking skills from you in Mae Tan, to going back to rent the storefront and decorate it, until it opened yesterday, there was more than half a month. Those customers who usually like to eat bamboo rice are affected by that kind of remarks. ”

"So, when Liang Zhishan's franchise store opened yesterday, there weren't many people going at all!"

"Moreover, in order to crack down on the Yipinju franchise stores in Chuncheng, all the bamboo tube rice restaurants in Chuncheng City were discounted by six percent yesterday, which is lower than the opening discount of the franchise stores of Yipinju."

"Not only that, the Yipinju franchise store is only a 20% discount on the opening day, and then the original price will be restored. However, those local bamboo tube rice restaurants have been discounted by six for three consecutive days, and then they will be discounted by eight percent indefinitely, until Liang Zhishan's Yipinju franchise store is squeezed down and withdrawn from the Spring City bamboo tube rice market. ”

Mr. Liang said he had wanted to sue the restkeepers for defamation. As a result, I asked the lawyer and said that they didn't leave any evidence, and it was just word of mouth. ”

"And, more importantly, people didn't say anything obvious slanderous about Yipinju, such as Yipinju's ingredients are not up to standard, there are illegal additives, and so on. People just say that Yipinju is not authentic, and that people from other provinces imitate the bamboo tube rice in southern Yunnan Province and take advantage of the xenophobia of the locals to call on the locals to boycott it. ”

"It's not authentic, there's no way to tell if it's authentic! Moreover, geographically speaking, Yipinju has indeed entered the market of southern Yunnan Province from Qianzhou Province, and it is indeed an outsider, and there is nothing wrong with it. This kind of lawsuit, the court will not be able to ignore it! ”

"As for discounts or something, it is a normal business competition, and no one has any reason not to discount."

"And where customers go to eat is their own freedom, and no one can force others to come to Yipinju to eat."

"So, Liang Zhishan has no tricks! He hoped that our head office would find a way to help him solve this crisis. Otherwise, his huge investment will fail, and the brand image of Yipinju will also be damaged, and everyone will be unhappy! ”

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