After Jing Borong and Cheng Deqiu's master and apprentice denounced Yipinju on the phone, Jing Borong said to Cheng Deqiu: "Master, I think Yipinju is false propaganda. Pen, fun, pavilion www. biquge。 infoNow the state is cracking down on false advertising, and advertising words such as the best and highest are not allowed. They are an ordinary small restaurant, and they dare to use the titles of imperial chef and kitchen god to name dishes to achieve the purpose of attracting customers to eat, which is definitely false propaganda and should be reported to them! ”

Cheng Deqiu thought for a moment and said, "If you want to say that there are people in the people who have reached the level of imperial chefs like me, it is possible." But if someone dares to say that his cooking skills are much higher than the imperial chef, and he can be called the god of cooking, I don't believe it! So, you're right, they're absolutely false propaganda! ”

Hearing that the master agreed with his statement, Jing Borong suddenly felt a little excited.

Then, Jing Borong suggested that Master report the matter to the Food Association, and then send a letter to the Industrial and Commercial Bureau, asking them to fine Yipinju for its false propaganda, and order Yipinju to rectify it, and not to use the titles of Imperial Chef and Kitchen God to grade their food in the future.

Otherwise, it is false propaganda and misleading consumers, and heavy penalties should be given.

Cheng Deqiu fully agreed with the idea of his apprentice Jing Borong and approved this suggestion.

So, early the next morning, Cheng Deqiu took half a day off and did not go to work, but went to the National Gastronomy Association to report the indiscriminate use of dish names and suspected false propaganda to mislead consumers.

Although Cheng Deqiu is not a real imperial chef, his level is recognized by everyone. Therefore, in the Food Association, Cheng Deqiu still has a little face and can meet the president directly.

Some people in the Food Association know about Yipinju, but because of the taboo of peers, no one has ever tasted whether the food of Yipinju has really reached the level of the imperial chef and the god of cooking.

Therefore, after listening to Cheng Deqiu's report, the president of the Food Association was immediately indignant, feeling that this product was indeed too hateful and suspected of false propaganda to mislead consumers.

This title of imperial chef and kitchen god, can it be used casually in a small restaurant?

No!

Therefore, in accordance with Cheng Deqiu's suggestion, the president of the Food Association sent an official letter to the Industrial and Commercial Bureau at that time, asking the Industrial and Commercial Bureau to fine and rectify Yipinju's false propaganda and indiscriminate use of dish names.

Although the gastronomic association is only a non-governmental association, many of its members are real imperial chefs, and some of them can speak directly to the country's leaders, and their influence is not small.

Moreover, after reading the official letter of the Food Association, the people from the Industrial and Commercial Bureau also think that although this product does not use any of the most delicious and delicious words, the titles of imperial chef and kitchen god are also not something that you can use in a small restaurant!

As a result, on January 3, 2019, the third day of the opening of the Yipinju Kyoto flagship store, several law enforcement officers from the Industrial and Commercial Bureau rushed to the Yipinju restaurant and issued a fine of 200,000 yuan and a notice to rectify the name of the dish within a time limit.

It has only been open for three days, and it is still in the discount period, and neither Rao Mingyang nor Zhou Xianying have returned to Mae Tan.

Therefore, when the Industrial and Commercial Bureau came, Rao Mingyang and Zhou Xianying were both in the flagship store in Kyoto.

After listening to the words of the law enforcement officers of the Industrial and Commercial Bureau and reading the fine and rectification notice, Rao Mingyang and Zhou Xianying felt very angry and reasoned with the people of the Industrial and Commercial Bureau.

Yipinju did not use any propaganda slogans such as "the most delicious" and "the most delicious", which are strictly prohibited by the state, so why should they say that they are falsely promoting?

Besides, this imperial kitchen level and kitchen god level are also the level of the real imperial kitchen level and kitchen god level, where is the false publicity?

The people of the Industrial and Commercial Bureau also feel that they are reasonable, a small restaurant, with an investment of tens of millions, what is it in the capital? Dare to be called the imperial kitchen level, the kitchen god level?

People who invest billions or tens of billions of six-star and seven-star hotels don't dare to write the name of the dish like this, what are you not false propaganda?

Everyone immediately quarreled, which also attracted the attention of the customers of the restaurant. Among them, there are several foreign friends.

And after listening to the content of the quarrel between the two sides, the customers are not satisfied!

"People recruit you and provoke you? The food made by people is the imperial kitchen level, the kitchen god level, we consumers recognize, what is the matter of your industrial and commercial bureau? ”

"Yes! We feel that Yipinju has indeed reached the level of the imperial kitchen level and the kitchen god level, where is the false publicity? ”

"Yipinju didn't use the word 'most' propaganda slogan, where is the false propaganda?"

"The Industrial and Commercial Bureau enforces the law unreasonably and supports Yipinju!"

Of course, for a state unit, the shouting of Yipinju and their customers does not affect the law enforcement of the Industrial and Commercial Bureau. Whether you accept it or not, you have to implement it!

You can appeal, but you can't fail to execute! Otherwise, it's illegal!

However, a few of the foreign friends also spoke for Yipinju, and the matter was serious! In particular, there was also an official from a foreign embassy who said that he loved the food of Yipinju.

According to him, he has accompanied dignitaries to several state banquet receptions in China, and he has also eaten Chinese food from countless high-end hotel restaurants in Kyoto, but no chef has made the same kind of food as Yipinju!

Therefore, he also insisted that there is nothing wrong with the naming of Yipinju dishes with the imperial kitchen level and the kitchen god level in the name of the dish! If the Industrial and Commercial Bureau dares to continue to enforce the law unreasonably and brutally, he will stab the foreign media!

How dare a few ordinary law enforcement officers of the Industrial and Commercial Bureau assume such diplomatic responsibility?

So, I could only call my own leader!

Then, as soon as everyone communicated on the spot, they learned that it was the people of the Food Association who felt that Yipinju was false propaganda and sent an official letter to the Industrial and Commercial Bureau to fine and rectify Yipinju!

Rao Mingyang and Zhou Xianying were suddenly so angry, are the people of this food association also full?

I have such a level, dare to write such a dish name, it's your business? Do you want to be nosy?

Rao Mingyang said on the spot, the naming of each dish name of Yipinju is rigorous, and it has definitely reached the corresponding level.

If anyone is not convinced, you can come to the real knife and gun competition!

At this time, other officials who had tasted Yipinju's food rushed to the scene when they heard the news, including many senior leading cadres at the department and bureau level.

They all ate Yipinju's food with their own mouths, and some of them also participated in state banquets, testifying that Yipinju's food did reach the level of imperial chefs. Moreover, some chef-level delicacies are indeed better than those state banquet imperial chefs, named chef god level, no problem!

In the midst of everyone's dispute, the leaders of the Industrial and Commercial Bureau felt that this involved senior cadres and some foreign friends, and the Industrial and Commercial Bureau could not bear this pot. So, I called the food association and asked them to send a few real chefs to try it out.

If Yipinju loses, it is false propaganda, and the Industrial and Commercial Bureau will fine and rectify it in accordance with the law, and there is nothing wrong with it. If Yipinju wins, it will be the food association that is unreasonable, and the industrial and commercial bureau will not support them!

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