Chapter 11 Change the name of the store
Finally, Rao Dexin looked at the price description on the wall, and then said: "Your price explanation is too blunt, it doesn't look very comfortable." Pen~Fun~Pavilion www.biquge.info Are there many people who see your price description and turn around and leave? ”
Rao Mingyang asked, "yes, shouldn't it be written like that?" ”
Rao Dexin sighed and said, "Of course you can't write like this!" Now your reputation has not been opened, just such a dry sentence, 100 yuan a bowl. People don't know whether your crispy meat and soy milk mung bean flour is delicious or not, how dare you pay for it easily? ”
Rao Mingyang suddenly realized, and said: "Then what should I do, get a brief introduction to the ingredients?" ”
Rao Dexin nodded and said, "Almost, you list the things you use for me, and I'll go get you an airbrush advertisement!" ”
Rao Mingyang hurriedly found a pen and paper, listed all the ingredients, sources, and prices he used, and handed them to his father.
Rao Dexin looked at it and put it in his pocket with satisfaction.
"Is there anything that falls short?" Rao Mingyang asked again.
"I think you still have to choose a store name, just the sign of 'crispy meat and soy milk mung bean powder' is too popular, there are breakfast restaurants with this name everywhere in Meitan County, others can't remember you here!" Rao Dexin said.
Rao Mingyang thought to himself, it was indeed the case.
How can you use the same name as everyone for a bowl of special food for 100 yuan?
Therefore, the name of the store should indeed be recreated.
In this way, as long as new and old customers talk about "XX crispy meat mung bean powder", they all know that it is produced by him in the store, so as to achieve the role of brand promotion.
However, the word "soy milk" can be saved, but "crispy meat mung bean flour" cannot be saved, so it can only be prefixed in front of these 5 words.
Rao Mingyang thought of several names such as Qianzhou crispy meat mung bean powder, Qianbei crispy meat mung bean powder, Zunyi crispy meat mung bean powder, Meitan crispy meat mung bean powder, Chaxiang crispy meat mung bean powder and other names, and he was not very satisfied.
In the end, Rao Mingyang remembered the need to promote himself and obtain achievement points, and he instantly decided to call it "Rao Mingyang Crispy Meat Mung Bean Noodles".
This name is simply super simple and crude, and Rao Dexin immediately objected.
However, Rao Mingyang persuaded his father, and finally Rao Dexin agreed.
Then, Rao Dexin was ready to leave the store and go to make a signboard advertisement for Rao Mingyang.
At this moment, OL beauty Zhou Xianying was the first to walk into Rao Mingyang's store and said to Rao Mingyang: "Rao Mingyang, cook me a bowl of crispy meat mung bean noodles." That bowl of mung bean noodles yesterday was so delicious, I thought about it for a day! ”
"Okay, you wait, it's right away!" When the business opened, Rao Mingyang happily responded and hurriedly went into the kitchen to cook noodles.
And Rao Dexin, when he heard the guests praise his son's mung bean noodles for being delicious, and didn't care about the high price of 100 yuan a bowl, and then came to eat the second meal, he couldn't help but smile happily.
Then, he said hello to Rao Mingyang, left the store, and went to the advertising store to make signs and advertisements for Rao Mingyang.
On this day, in addition to Zhou Xianying and Chen Wensong's family, there were other new guests who had the courage to try the famous 100 yuan bowl of mung bean noodles.
Without exception, these new guests were full of praise for Rao's famous crispy meat mung bean noodles, and no one regretted spending 100 yuan on a bowl of mung bean noodles.
By the time it closed at 3 p.m., Rao had sold 12 bowls, 2 more than yesterday.
While Rao Mingyang was washing dishes, Rao Dexin returned to the store with a renovation worker.
After Ping Pong was busy for a while, the decoration workers removed Rao Mingyang's original store signboard and replaced it with the signboard of "Rao Mingyang Crispy Meat Mung Bean Noodles" that Rao Dexin had just made.
Then, a large, eye-catching spray-painted advertisement was nailed to the wall of the store.
The spray-painted advertisement with red letters on a yellow background reads: "Rao Mingyang Crispy Meat Mung Bean Flour", and then, below is a large text introduction and the price of the last 100 yuan a bowl.
The text introduces the source of the ingredients of Rao Mingyang's crispy meat mung bean flour, focusing on the selection of ingredients for mung bean flour and chicken soup in Wang's workshop.
Rao Dexin played a little trick on this text introduction, focusing on the history of the Wang family's workshop and the taste of the mung bean flour produced by his family. He took advantage of the fame of the Wang family's mung bean flour to serve as a shield for Rao Mingyang.
The mung bean flour of the Wang family workshop is very famous in the whole Zunyi City, and many people know that the mung bean flour of the Wang family is expensive, but it is particularly delicious.
In this way, when customers see that Rao Mingyang's store uses mung bean flour produced by Wang's workshop, there will be no more resistance, at least many people are willing to try it.
As long as someone dares to try, they will definitely leave some repeat customers.
Rao Mingyang was deeply satisfied with this advertisement, and his father was indeed more thoughtful than Rao Mingyang.
With this introduction to the spray advertisement, customers will come in and no longer turn around and leave as soon as they see the price description.
When the table tennis in Rao Mingyang's store was changing signboards and nailing advertisements, the fat fried rice opposite also passed the peak lunch period, and the owner and chef Han Fat finally had a breather.
Taking off the apron, Han Fatzi walked out of the kitchen, wiped his sweat, took a glass of water handed over by the store manager Zhuo Yu, sat down and took a sip and said, "I'm tired to death!" ”
Then, Han Fatzi glanced across the road and asked in surprise, "Why did you change the signboard on the other side?" 'Rao Mingyang Crispy Meat Mung Bean Noodles', this Xiao Rao is really thick-skinned, dare to take out his name as the name of the store, can his mung bean noodles be sold? ”
Zhuo Yu didn't agree, but said: "Boss, Rao Mingyang really sold a few bowls of mung bean noodles for 100 yuan a bowl." I saw someone eat at his shop, and when they came out, they had a satisfied look on their faces! ”
Han Fatzi shook his head and smiled: "What's the use of selling a few bowls?" When doesn't our fried rice sell hundreds of bowls on a day? ”
Zhuo Yu said: "But he sells a bowl for 100 yuan, and the profit is much higher than ours!" And he's the only one in the store, so there's no other salary cost! ”
Han Fatzi was stunned for a moment, this is indeed the case!
Rao Mingyang's price, no matter what ingredients he uses, a bowl must earn at least dozens of yuan, right?
Selling only a few bowls a day still makes a profit of hundreds of yuan, and people are much more relaxed. It's not like myself, I sweat profusely every day by the fire and fry rice!
Thinking of this, Han Fatzi asserted jealously: "Such an expensive mung bean flour, now a few people will try it!" After a long time, few people will eat, and he will eventually collapse! ”
Zhuo Yu agreed with this, and echoed and discussed with Han Fatzi!
They wouldn't have thought that the famous mung bean noodles would not only not collapse, but would become more and more popular, and it wouldn't take long to surpass the profits of the fat man's fried rice!