Chapter 427: The Power of Advertising (Guaranteed 1st Update)

With the support of his mother, Wang Wenchen suddenly nodded wildly and said: "That's right, what is authentic or inauthentic, delicious or not, you have to eat it to know!" You don't have to cook my rice in the afternoon, I'll try this Yipinju bamboo tube rice in the afternoon. Pen | fun | pavilion www. biquge。 info”

Seeing that Wang Wenchen had made up his mind, and his wife also supported his son to go, Wang Wenchen's father could only stop and tell his son the address of the Yipinju Spring City franchise store with an unhappy face.

In addition to Wang Wenchen, there are many citizens in Chuncheng City, Yunnan Province who have never heard of Yipinju, and they became interested in Yipinju after seeing the advertisement of Yipinju.

Some people have forgotten about it, but some people have noticed it and began to search for information about Yipinju on the Internet.

Then, some people were deterred by the high price of Yipinju's food, but there were still some people like Wang Wenchen, who became interested in Yipinju. Then look everywhere for the address of Yipinju's franchise store in southern Yunnan Province.

Naturally, the first place in the search engine ranking is the official website of Yipinju, which has the addresses of franchise stores in various places.

So, in the afternoon of the same day, many people like Wang Wenchen went to Liang Zhishan's Yipin Juchun City franchise store to taste the sky-high price of bamboo rice.

And when they tasted it, they couldn't help but be conquered, and praised that the bamboo tube rice in this product is indeed amazing, much better than the local bamboo tube rice in southern Yunnan Province.

Wang Wenchen is the same, he has eaten bamboo rice countless times, but there has never been a bamboo rice like Yipinju, giving him such a delicious taste enjoyment.

After eating Yipinju's bamboo rice, Wang Wenchen felt that his life was worth it!

Naturally, the price of Yipinju bamboo rice is not in Wang Wenchen's eyes.

The next morning, Wang Wenchen specially told his parents not to cook lunch.

Then, at noon, Wang Wenchen specially found an excuse to get off work more than half an hour early, and then went to Liang Zhishan to pack three bamboo rice and take it home.

When Wang Wenchen's parents ate the bamboo rice he packed and brought back, they couldn't help but be convinced.

Wang Wenchen's mother naturally boasted that it was delicious, and his father couldn't say that Yipinju's bamboo tube rice was not authentic.

Such a delicious delicacy, regardless of whether he is authentic or not, anyway, the family has made a decision, and when they don't have time to cook in the future, they will go to Yipinju to eat bamboo rice.

In addition to people from Spring City such as Wang Wenchen's family, there are also many people from other counties and cities under Yunnan Province who have also seen the Yipinju advertisement on the satellite TV channel.

Then, after searching and learning about the information of Yipinju, we also made the decision that if you go to the provincial capital, you must go to the Yipinju franchise store to taste how delicious this Yipinju bamboo tube rice is.

On April 23, because of the first day of advertising, the impact was not great. Except for those who are more anxious like Wang Wenchen, not many people have flocked to Liang Zhishan's store.

But after a day of fermentation, on April 24, there were many more customers who flocked to Liang Zhishan's store.

On April 24, Liang Zhishan's bamboo rice store rebounded strongly, with an operating income of more than 5,000 yuan, more than the turnover on the first day of opening on April 8.

At the same time, after signing a contract with Yunnan Satellite TV, the Yuzhou advertising company that represented Yipinju Advertising, also worked non-stop to get newspapers and other outdoor advertisements.

As a result, with the launch of various media and outdoor advertisements such as provincial newspapers in southern Yunnan Province, bus platforms, stations, and airports in Chuncheng City, the turnover of Liang Zhishan's franchise stores began to rise steadily.

Although it is expensive, it does taste good. With the publicity of advertisements and the word-of-mouth spread of customers who have already tasted bamboo rice, the turnover of Liang Zhishan's franchise store has doubled or tripled in just a few days.

By the time of the May Day holiday, it ushered in a wave of peaks, breaking through the bottleneck of single-day turnover of 10,000 yuan in one fell swoop, and the single-day turnover of franchise stores in other provinces is not far behind.

So far, Liang Zhishan's franchise store has come out of the shadow of opening failure, and Yipinju Company has also cracked its own brand crisis.

After completing the advertising in southern Yunnan Province, the advertising company also immediately dispatched additional manpower, divided the troops into several ways, and worked overtime to continue to place advertisements on the Internet and several other provinces and cities.

Moreover, with the operation experience of southern Yunnan Province, the advertising negotiation and placement of several other provinces and cities have also been much smoother.

In addition, several other provinces and cities do not have as intensive advertising as southern Yunnan province, so it takes much less time.

On April 29, the penultimate day before the May Day holiday, several Internet portals and QQ pop-up advertisements, as well as media and outdoor advertisements in several other provinces and cities, were launched simultaneously.

Suddenly, residents in these provinces and cities, especially residents in provincial capitals and major prefecture-level cities, were swiped by the advertisements of Yipinju.

Many citizens who saw the information about Yipinju for the first time were taken aback.

"A good food, all in a home? What a crazy tone! ”

"What kind of person is a crazy tone, the price of others is really crazy. You go to the official website of Yipinju, I scare you to death! ”

"What's going on? Tell me about it! ”

"A bowl of fried rice is 400 yuan, a bamboo rice is 400 yuan, a preserved egg and lean porridge is 100 yuan, and a copy of hands is 200 yuan, isn't it scary?"

"Holy, really? I'll take a look! ”

"A bowl of porridge sells for 100 yuan a piece, my God, dragon meat porridge?"

"What dragon porridge, didn't you read the name? It's preserved egg and lean porridge! ”

"Why is a simple porridge with preserved eggs and lean pork so expensive?"

"It's a black shop, slaughtering people, don't go!"

"Probably not, right? This time, the scale of Yipinju's advertising is very large! How dare the black store publicize it with such fanfare? ”

"yes, what the hell is going on? Have anyone who eaten anything come out and tell me? ”

Of course, there are citizens who already know Yipinju and even go to the local Yipinju franchise store to taste Yipinju food, so they stand up and speak for Yipinju.

"Do you people know what it means to hear and see to belief? Without investigation, there is no voice! Whether the things in Yipinju are delicious or not, and whether they are worth so much money, you have to eat them to find out! ”

"That's it! Anyway, I went to eat it twice, and I was completely conquered! If it weren't for the pressure on my purse, I would have liked to have three meals a day in Yipinju Restaurant! ”

"Yipinju's food is definitely worth the price, you can try it and you'll know!"

"Yes, for example, preserved egg and lean pork porridge, only 100 yuan a bowl, and it is not expensive. Spend 100 yuan to try it, and you will know the charm of Yipinju food! ”

"Yes! At first, I didn't believe that ordinary fried rice could be fried in any way and dared to sell it for such an expensive price. However, after being taken by my brother for a meal, I was convinced! ”

"This franchise store here specializes in bamboo rice, and my boyfriend and I went to eat it, and it was really delicious! If it weren't too expensive, I wouldn't like to eat bamboo rice with my boyfriend at Yipinju for three meals a day! However, although it is expensive, I think it is reasonable to be expensive, and it is still worth the money! ”

"Well, that's good! The price is a little expensive, but it is worth it to be able to taste such delicious food in this life! ”

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