This well-known advertising company in Yuzhou City is indeed very powerful, and it is also very related to the media circle in southern Yunnan Province. Pen & Fun & Pavilion www.biquge.info

They went to southern Yunnan Province on April 21 and focused on conquering the southern Yunnan Provincial Satellite TV station.

As a result, it only took 1 day for them to get the Yunnan Provincial Satellite TV station. On April 23, Yipinju's TV commercial appeared on the provincial satellite TV channel in southern Yunnan Province.

However, it did not win the prime advertising time before and after the evening news broadcast.

The reason why I didn't win the prime-time ads was because the advertisements at those times were the most sought-after, and people had already signed them out and couldn't change them.

The company also required to place advertisements as quickly as possible, so the advertising company could only give up the prime time and find other advertising contracts to expire.

But, despite this, the agency was given three of the most important ad times of the day, delivering 5-second, 10-second and 15-second ads.

Among them, the first advertisement after the noon news at 12:30 noon, which is the one with the highest gold content, was also won by the advertising company.

As for the longest 30-second commercial, it is not for TV, but for the Internet.

This will have to wait until they have finished arranging the advertisements in southern Yunnan Province, and then contact the Internet portal to run them together with the advertisements in the other five provinces and cities.

After all, Liang Zhishan, Yunnan Province, has the most urgent need for advertising here, and he needs to solve his urgent need.

At half past 12 noon on April 23, in a community in the central urban area of Chuncheng City, southern Yunnan Province, Wang Wenchen's family of three was having lunch, and a wall-mounted large-screen color TV was hanging on the wall opposite the dining table, which was broadcasting the noon news of Yunnan Satellite TV.

Less than a year after graduating from university, Wang Wenchen worked for a large private company nearby. And his parents are both middle-level managers of a state-owned enterprise, and they are considered well-off in Chuncheng.

The place where the family goes to work is very close to home, so every morning before going to work, cook rice in a rice cooker, and come back at noon to just stir-fry, and you can eat quickly.

As in the past, the family watched the province's noon news while eating, and occasionally talked about it.

Then, after the news broadcast, an ad popped up. The exquisite food, the LOGO of Yipinju, and the last domineering "Yipinju food, all in Yipinju" advertising slogan attracted Wang Wenchen's attention.

"This product looks very classy, why haven't I heard of it? It is said that the advertisements have hit our provincial satellite TV station, there should be their franchise stores, right? Wang Wencheng said with a smile.

As a result, Wang Wenchen's father "snorted" and said, "What's the grade?" It's just that outsiders imitated the bamboo tube rice in our province and came back to make our money! Moreover, the price is still too expensive, and we Yunnan people are slaughtered as sheep! ”

Wang Wenchen let out an "ah" and said in surprise: "What's the matter, Dad, do you know this character?" ”

Wang Wenchen's father nodded and said, "I know, why don't you know?" I knew that the Yipinju franchise store had not yet opened. However, everyone said that the bamboo tube rice in this Pinju franchise store was expensive, the taste was not authentic, and it was opened by outsiders. Therefore, everyone boycotted, and few people went to eat, and it is said that now the boss is burning his eyebrows! ”

Wang Wenchen said: "The taste has to be eaten to know, how much is their bamboo tube rice, why do you say it is expensive?" ”

You must know that Wang Wenchen's family conditions are still good. The general price will definitely not make his father say that it is expensive.

Then, he heard his father say: "Hehe, our local authentic bamboo tube rice is only sold for twenty or thirty yuan a piece, and the most expensive one is not more than 40 yuan." Do you know how much the bamboo rice sold by Yipinju is? ”

Wang Wenchen asked, "How much?" ”

His father said: "The minimum is 100 yuan a piece, which is still the lowest!" There are also two higher grades, which are 200 yuan and 400 yuan a copy! ”

"So expensive?" Wang Wenchen was taken aback, this price was indeed beyond his expectations.

Wang Wenchen, who had never heard of Yipinju, was a little surprised when he heard such an expensive bamboo tube rice for the first time.

Wang Wenchen's father nodded and said: "So, in fact, many people know about this Yipinju franchise store, but no one goes, they just think that they are outsiders imitating our bamboo tube rice, which is not authentic, and they dare to sell it so expensive, not authentic." Therefore, everyone unanimously resisted and did not eat it! ”

However, Wang Wenchen's thoughts are obviously different from his father's.

First of all, several food shots that appeared on the advertisement were very beautiful, and they looked delicious, which attracted Wang Wenchen.

Secondly, the brand advertising slogan of "one delicious food, all in one product residence" is also super domineering, and it has an appetite for Wang Wenchen.

In the end, it was the high price of the food, which not only did not scare Wang Wenchen, but aroused his curiosity.

Yipinju's things dare to be sold so expensive, don't you have two brushes?

If the food is not delicious, will the owner of the franchise store dare to join?

Obviously, this is unlikely!

Therefore, the only explanation is that people's bamboo tube rice is indeed better than the local one in southern Yunnan Province, and it is much more delicious. Otherwise, how dare people sell a few hundred yuan a copy?

As for whether it's worth the high price, you have to taste it to know.

But Wang Wenchen is sure that Yipinju's bamboo rice is definitely better than other local bamboo rice restaurants, there is no doubt about it.

As for his father's xenophobic ideology with strong local protectionism, Wang Wenchen disagrees.

Regardless of whether he is authentic or not, delicious food is the last word. Wang Wenchen won't say that it's a shop opened by a foreigner, so he won't go to eat.

If anyone thinks like his father, who would dare to invest in Yunnan Province if those investors from other provinces and foreign countries would dare to invest in southern Yunnan Province? How can southern Yunnan Province, which is located in the lofty mountains of the Yunnan-Guizhou Plateau, develop its economy?

Therefore, Wang Wenchen immediately said: "Dad, where is the Yipinju franchise store?" I won't come back for dinner in the afternoon, so I'm going to try this so-called sky-high bamboo tube rice. ”

His father was immediately unhappy and said, "Didn't I tell you, the counterfeits of outsiders, everyone doesn't go, what are you going to do?" “

Wang Wenchen said: "Oh, what do you care about others? A bamboo tube rice has risen to the height of protecting national cuisine? Really! The most expensive is only 400 yuan, I'll try it, I won't eat it after it's not delicious, if it's delicious, I'll bring you two servings back! ”

His father was still about to reprimand him and stop him from going, and his mother said, "Okay, Xiaochen can go if he wants to, although it is a little expensive, our family can't afford to eat!" You just listen to what others say, whether people are delicious or not, you have to eat it to know! ”

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