On October 14, the first day of the opening of Yipinju flagship store in Shanghai, the turnover was close to 100,000. The pen & fun & pavilion www.biquge.info declined slightly on the second day, and rebounded strongly again on the third day, exceeding 100,000 in one fell swoop.

On the fourth day, the discount campaign ended, and the turnover fell below 100,000 again.

However, as more and more people in Shanghai taste the food of Yipinju, the reputation is getting better and better, and countless people in Shanghai have begun to come to Yipinju to feast on it.

On the fifth day of opening, the turnover of the flagship store in Shanghai exceeded 100,000. Then, in the following days, the turnover has been stable at more than 100,000.

This is a result that has not been achieved by the head office of Yipinju Restaurant.

At present, the head office of Yipinju Restaurant in Mae Tan only has a turnover of more than 100,000 yuan on holidays and discount activities, and the usual turnover is not 100,000.

However, a week after the opening of the flagship store in Shanghai, it is no longer a discount date, but it still maintains a strong daily turnover of more than 100,000 yuan, and it is steadily rising every day.

And, it's just now open. In the future, as the word of mouth spreads farther and farther, and there are more and more types of food, I am afraid that the daily turnover of Yipinju Hucheng flagship store will exceed 200,000 or 300,000, which is possible!

Even at present, it can be determined that the flagship store in Shanghai has become another money-absorbing weapon for Yipinju.

Yipinju head office, Hucheng flagship store, Yipinju distillery, there are more and more channels to make money, it is really a daily gold!

After the opening of the flagship store in Shanghai was smooth and the turnover was stable, Rao Mingyang returned to the Meitan headquarters with Zhou Xianying and Zuo Bohao, leaving Zhuo Yu, Huang Jianhua and a financial staff to manage the flagship store in Shanghai.

After returning to Meitan, Zuo Bohao counted the franchise stores of Yipinju in Qianzhou Province, Tianfu Province, Western Guangdong Province and other surrounding provinces and cities, and reported to Rao Mingyang and Zhou Xianying: "Mr. Rao, Mr. Zhou, there are more than 200 franchise stores in these six provinces and cities. Basically, every prefecture-level city and urban area has a franchise store of Yipinju, and most of the counties below also have a franchise store of Yipinju. According to recent feedback, these six provinces and cities are applying for fewer and fewer franchise fees, and the potential has almost been exhausted, and it is time to march into other provinces and cities. ”

Rao Mingyang and Zhou Xianying took a look at the statistics of the franchise department and agreed with Zuo Bohao's judgment.

Indeed, most of the districts and counties in these six provinces and cities already have franchise stores in Yipinju. Moreover, some districts and counties have more than one, but two or three franchise stores.

The business of these franchise stores has begun to show signs of mutual influence, and it is no longer as hot as when the first franchise store opened.

Although the food in Yipinju is indeed delicious, the price is also really expensive. After several franchise stores appear in a district and county, and there are also franchise stores in other neighboring districts and counties, they can only rely on local customers to consume, and the potential is inevitably insufficient.

Therefore, there are fewer and fewer investors in these six provinces and cities who continue to apply for joining. Moreover, the franchise fee is basically only the starting price of Yipinju.

The franchise potential of these six provinces and cities has been consumed by almost half. Even if there are still franchises in the future, there will only be a few, and it is indeed time to march to other provinces.

However, before determining the opening of chain franchise qualifications in other provinces and cities, Yipinju itself must first demarcate the site of its own branches.

For example, the flagship store in Shanghai, as soon as it opened, it exceeded the hot business of the turnover of the main store of Yipinju, and it is obvious that it cannot only open this one. Therefore, in some megacities, it is necessary to have a flagship store of Pinju. Not only to make money for yourself, but also to provide a more comprehensive food supply to customers in the surrounding area.

After all, there are only one or two delicacies in the franchise store, and only the branches of Yipinju itself can provide the vast majority of the delicacies.

Therefore, it is necessary to first determine the big city where Yipinju wants to open a flagship store, and then open the franchise qualification of other cities other than this big city.

There are two own restaurants that continue to contribute to profits, and there are constantly franchise stores paying tuition and franchise fees, and Yipinju's financial resources are enough to open another flagship store.

However, there are not enough chefs and managers.

Therefore, at present, other branches cannot be opened, so they can only demarcate the site first, and do not let the branches of Yipinju and the franchise store form a competitive relationship with each other.

For example, the flagship store in Shanghai. If Yipinju has already opened the chain franchise qualification in Shanghai, the district where the Yipinju Hucheng flagship store is located may already have several franchise stores of Yipinju.

Then, Yipinju itself went to open a flagship store, and the franchise store opened by the previous investors will inevitably be diverted by Yipinju's branches. After all, with a wider variety of food in Yipinju's branches, customers are definitely more willing to run to Yipinju's flagship store.

In this way, it is not fair to those franchisees who have invested in the early stage.

Therefore, after discussion, Rao Mingyang, Zhou Xianying and others decided to first determine the cities where Yipinju wants to open branches, and the urban areas of these cities will not accept investors' applications for joining for the time being. After all, it is not yet known which urban area the branch will be opened in, so it is better to freeze the application for the urban franchise store in the city in the future.

After the branch of Yipinju starts operating in the city, the application for franchise stores in the city will be released. If you are not afraid of being affected by the Yipinju branch, you can apply for a franchise store in the urban area of the city!

After the choice of geographical location and the comparison of the degree of economic development, Rao Mingyang, Zhou Xianying and other senior executives of Yipinju determined the city where Yipinju's future flagship store is located after several days of deliberation and discussion.

In the southwest, because there is already a head office of Yipinju restaurant in Meitan, it can radiate to surrounding provinces and cities, but there is no need to open branches.

In the south, among several large cities, the location of Guangdong City is relatively central, and the economy is also very developed. Therefore, everyone unanimously chose Yuezhou City, eastern Guangdong Province as the location of Yipinju's flagship store in the south.

There are already flagship stores in Shanghai on the eastern coast, and they have all been opened, which can radiate the surrounding areas, so there is no need to open flagship stores.

In the central part of the country, after choosing between several large cities, everyone unanimously decided to use Wuhan City, the capital of northern Hubei Province, as the location of Yipinju's flagship store in the central part of the country.

In the northwest, Chang'an City, the governor of Shaanxi Province, was selected as the location of Yipinju's flagship store.

There is no doubt that the north is Kyoto, of course. If there is no flagship store in the capital, then there is no need to open a branch in Yipinju.

In the Northeast, Chun City, the governor of Jilin Province, which is located in the middle of the three northeastern provinces, was selected as the location of the flagship store of Northeast Yipinju.

After selecting the big city where Yipinju wants to open a branch, other cities can open the chain franchise qualification of investors.

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