"Come, tell me first, what does this outdoor variety show mean?"

Li Mingcheng said, "As the name suggests, outdoor variety shows are to move the recording venue of variety shows from the recording studio to the outside of the studio." Pen, fun, pavilion www. biquge。 info”

Zhong Qin was stunned, "It's the same as a travel show?" ”

"No, no, no, of course it's different," Li Mingcheng waved his hand again and again, "China's existing tourism programs basically belong to the category of humanities programs, not variety shows." What I mean by outdoor variety show refers to retaining the form of variety shows in the studio, but changing the venue to the outdoors, of course, this is just a simple statement, specific to the detailed operation of the program, or to make certain changes according to the content of the program, but one thing remains the same, that is, whether it is an in-studio variety show or an outdoor variety show, the entertainment of the program is the primary factor, and it should be distinguished from humanities, science and education programs. ”

"Well, that's what it means." Zhong Qin rubbed his chin with one hand, staring at the ashtray with his eyes stunned, Li Mingcheng knew that he must be a little understandable when he saw him like this, and his mind hadn't turned a corner for a while.

This is normal, for every new thing, it takes a while for people to absorb and accept it, which has nothing to do with the level of professionalism.

Li Mingcheng smiled and said, "Let me give you an example Uncle Zhong, it's more intuitive." ”

"Okay, you say." Zhong Qin cheered up.

Li Mingcheng cleared his throat, organized some language in his mind, and then spoke, "This summer, I went to the United States to play around, and I found that there is a show that is particularly popular over there, not only in the United States, but even in Europe or all Western countries, it is very popular, and I learned that this show has not only been popular for a year or two, it has been popular for five or six years. ”

"And this show is an outdoor reality show, called "Survivor". After a pause, Li Mingcheng said, "The content of this show is very simple, every season it will select a group of amateurs as participants in the show, and then these participants will be uniformly put into a specific environment, such as desert islands and jungles, and the participants must rely on limited tools to survive in this isolated environment, and participate in the competition, and the final winner will receive a huge cash prize." ”

Li Mingcheng laughed, "It sounds like the setting of this show is very simple, right, yes, it is indeed very simple." But why did this simple premise become so successful? There are two reasons for this-"

"First, it captured the audience's curiosity. The era we are living in is a highly civilized and well-ordered era of science and technology, and even if most people's lives cannot be called rich, at least the four most basic elements of life can be guaranteed. For modern people, they are just words in books, and they are very distant things. And this show just restores the history of such a primitive civilization period very well, and presents it in front of the audience in the form of a program, where you will see that ordinary people like you and me are forced to struggle with nature and people under the pressure of survival, and you will see the most naked human nature, and you will most intuitively see what the law of the jungle is like. This is something that ordinary people can't touch in ordinary life, and it will make them feel curious, and driven by curiosity, they will naturally turn on the TV and want to see what this show is all about. ”

"Attracting an audience is half the success of the show, and the next thing to do is to retain the audience. So how do you retain your audience? And that's the second point I'm going to make, the dramatic conflict of the show. In the show "Survivor", this conflict does not arise out of thin air, but is artificial. First of all, the program team threw out a million dollars such a 'peach', the purpose is to create the effect of money temptation, arouse the enthusiasm of the program participants, and then introduce a cruel competition system in the program, under the oppression of the rules of the game and the temptation of huge amounts of money, the participants have to have conflicts, so that the excitement and fun of the program have been laid, and the program effect is out, and the audience will naturally be retained. ”

Speaking of this, Li Mingcheng paused, took a sip of juice to relieve his somewhat hoarse throat, smiled, and said, "Of course, I don't mean that Uncle Zhong should do what they do, whether a show can be popular or not depends on many factors, and the audience who comes to China in this form of their form may not necessarily buy it, after all, the content of this relatively 'barbaric' program has a certain conflict with the traditional cultural ideas of our country, and it is likely to be unsuitable if transplanted." What I mean by this is that you can learn from their program creation ideas, such as the two points I just mentioned, as long as a program meets these two points, I think the effect will definitely not be too bad. ”

Zhong Qin nodded and said, "Well, what you said is very reasonable, and the summary is very profound. Thinking about it this way, in fact, many of our domestic ace programs are actually operated in this way. ”

Lit another cigarette, Zhong Qin took a puff intoxicated, and then said with a smile, "Come, Xiao Li, you go on, in your opinion, if it is in our country, how should this outdoor variety show be done?" ”

Li Mingcheng smiled mysteriously and sold a pass, "Don't worry about this, Uncle Zhong, let me ask you first, what are the hottest variety shows in our country right now?" In addition to "Super Girl" and "Happy Camp". ”

"Well...... Zhong Qin was stunned, thought for a while, and then said, "Zhengda Variety Show"? ”

"This counts as one, and what else?"

"Happy Dictionary?"

"Well, what else?"

Zhong Qin thought for a longer period of time, and then said tentatively, ""Luyu has an appointment"? ”

"That's right, this is it!" Li Mingcheng laughed, "Or it's not just "Lu Yu has an appointment", which can include all variety shows of the same type, such as "Art Life" and "Interview with Yang Lan", these are quite popular programs. ”

"Then Uncle Zhong, let me ask you again, do you know why these talk shows are popular?"

"Why?" Zhong Qin asked rhetorically.

"It's very simple," Li Mingcheng said with a smile, "because they all satisfy the first point I said before, the audience's curiosity." You see, are the interviewees in these shows all celebrities or outstanding people in various fields? Or are these interviewees all celebrities? ”

"Yes, that's right." Zhong Qin nodded.

"That's where the selling point of this type of show lies." Li Mingcheng slapped his hand, "The audience in front of the TV is basically ordinary people, and these celebrities are unattainable for them. And what this kind of show has to do is to dig out the daily life behind these celebrities and reveal the stories behind their glamorous appearances, which satisfies the curiosity of the people and captures their appetite, so that the show will naturally be watched. ”

"Well, I know what you mean." Zhong Qin frowned, "But does this have anything to do with the outdoor variety show we are talking about?" ”

"Of course it does!" Li Mingcheng said categorically, "I said before that if a variety show wants to do well, it must meet two points, one is to seize the people's curiosity, and the other is to create conflicts to present the effect of the show." So how should outdoor variety shows meet these two points? Drawing on the examples of these talk shows, it's very simple, invite celebrities, and what I'm talking about here is not to invite celebrities to be guests like previous variety shows, my idea is to let these stars become the protagonists of the show, like the hosts in other shows, become fixed, long-term participants. ”

"Think about it, isn't it very attractive for the average audience in front of the TV to have a variety show with a variety show with participants composed entirely of celebrities and presenting 24-hour life clips of the stars?"

Zhong Qin smacked his lips, looked at Li Mingcheng in a daze, and said, "Well, it's a little interesting." ”

Li Mingcheng smiled and continued, "This first point is satisfied, and the next one is easier." What is the most advantageous point of outdoor variety shows compared with in-studio variety shows? That is, the venue is not limited. We can set the scene in a modern city, or we can put it in a remote mountain village. According to different venues, we can set up different links and give different task indicators, and in the process of completing the task, the stars can create artificial drama conflicts as we like, create a good program atmosphere, and even draw up a rough script in advance for the effect of the program, just like filming a TV series, and specially arrange the screenwriter to write a good bridge. In this way, is this second point easily solved? ”

Zhong Qin was completely stunned, looking at Li Mingcheng dumbfounded, and he didn't realize that the smoke on his fingertips burned to the end.

Li Mingcheng's words seemed to open the door to a new world for him, which made this senior practitioner in the TV industry stunned for a while - can emotional variety shows still play like this?

After being surprised, he fell into contemplation again, and I have to say that although what this old classmate's little ghost said was a bit shocking, it was undeniable that what he said was very reasonable, which made Zhong Qin can't help but think about whether it is really feasible to operate a show in this way.

Seeing him like this, Li Mingcheng knew that his father, an old classmate, had already been fooled and lame by himself. I didn't expect that I still had the potential to be a "god stick".

The corners of his mouth rose slightly, evoking an imperceptible arc, Li Mingcheng picked up the glass at hand and took a sip of cold freshly squeezed juice.

Now that he has planted a seed in the heart of the TV director, he only needs to wait for this seed to germinate, break through the thick soil layer, and grow into a towering tree that covers the sky and the sun.

That day shouldn't be too far away.