On the last weekend of September 1996, after two months of preparations, Qilu Satellite TV's live sports interactive entertainment program - "Super Insect King" finally started. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Qilu Satellite TV had already signed an advertising agreement with the Wang family, and then for two months in a row, Wang Zheng changed the ginger wine advertisement broadcast at noon to the "Super Insect King" advertisement. And the program team itself also considers the ratings of the program, and has to ask for a lot of advertising resources from the inside.

In this way, after two months of advertising, insect fans in the province and even the whole country are looking forward to the start of this "Super Insect King".

Insect fans are looking forward to the start of the show, and at the same time, those fans are also looking forward to the start of this show, because there will be stars to help sing every night! Wang Zheng strives to build this program into a variety show with sports competition and interactive entertainment, and the next step is to make it an influential super program in the whole country. is just like the later shows "Running Man", "Supergirl", and "Where Are You Going, Dad".

In the next step, Wang Zheng plans to record how to catch insects, how to pick insects, how to fight insects, etc., and then make a large-scale entertainment program, which will be released every two days, just like "Bear Infested" and "Pleasant Goat".

If this program is completed, the next step of your company's publicity work will be simpler.

Wang Zheng has never worried about the ratings of this "super bug fan" program, some people think that many people don't like fighting insects, but Wang Zheng feels that those who don't like fighting insects are simply because they don't understand fighting insects and haven't seen the fierceness and culture of fighting insects with their own eyes. If he understands the fighting insects and understands the fighting insect culture, he will definitely like it.

Fighting insects is part of Chinese culture, but if this culture is not protected, the next step will be robbed by the stick country to say that it is their culture.

To make "Super Bug Fan" the first program in China that combines tradition, sports competition and entertainment, coupled with enough publicity, professional-level directors, and passionate commentary, there is no reason why it is not popular.

And the program is on fire, you can build in whatever ads you want, and the ratings of the program are there, will the effect of your own advertising be worse?

This investment of three million, Wang Zheng thinks it is very worthwhile.

Moreover, in the two months since the show was broadcast, I sat in the audience under the studio with a smile, with senior insect fans invited from all over the country on the left and right, and hardcore insect fans invited from various colleges and universities behind me, just like a vacation, how interesting.

This money is not spent at all.

The show officially started at 7:45, and then at about 7:30, Wang Zheng and other senior insect fans sitting in the guest seat had already arrived. And behind him, those who sent admission tickets to various colleges and universities, and then the insect fans from various colleges and universities came in with admission tickets.

Insect fans from different schools gathered in different places, including Qilu University, that is, Wang Zheng's alma mater in his previous life, Qilu Normal University, Quancheng University, Qilu Finance College, and Qilu University of Political Science and Law, a total of more than a dozen university students, adding up to five or six hundred people, crowding the stands behind Wang Zheng.

At first, the TV station was worried that there would be few insect fans among college students, and there would be many people who got admission tickets who would not come, so they issued dozens of more admission tickets, and as a result, these extra admission tickets were also regarded as treasures and brought into the studio hall.

There was no place for the group to sit, but the college students were naturally optimistic, and they all sat down with a newspaper spread out in the aisle.

In this way, this studio hall can be lively.

The host hasn't arrived yet, and then the curtain is still pulling on the stands, and it will take another five minutes for it to officially open.

Yang Ping didn't come today, and after he finished the work assigned to him by Wang Zheng, he immediately went to the south to see the market development of ginger wine in various provinces and cities.

Although Yang Ping is not a vice president-level leader in the head office now, because his work is relatively hard, Wang Zheng gives him the same treatment as the company's vice president, that is, when the year-end bonus is issued at the end of the year, Yang Ping's year-end bonus is 0.3 percent of the total profits of the twelve distilleries on the side of the ginger distillery.

Yang Ping is very clear about this, this 0.3 percent, that is, more than 3 million, can his enthusiasm for work be smaller?

Every time the Wang family sells a case of ginger wine, he can share four cents and five cents in dividends, can he not actively promote ginger wine?

As for tonight's party, Yang Ping also sold a pass with Wang Zheng, saying that the invited commentator was a master.

Wang Zheng is very curious, who is the commentary tonight?

The five-minute time ended in a commotion, and Wang Zheng saw that the two guests sitting on either side of him, a middle-aged man with Mediterranean hair on the left, and a foreigner with a big nose on the right, both of them were closing their eyes and recuperating.

The moment the curtain on the stands slowly opened, the audience was boiling.

This is a national live broadcast program, and everyone here knows that they are going to be on TV, can they not be excited?

Moreover, in 1996, Qilu Satellite TV, nationwide, can be said to be a big brother-level TV station other than CCTV. What Mango Channel, Shanghai, Hong Kong and Taiwan, at that time, it couldn't be compared with Qilu Satellite TV.

Qilu Satellite TV was launched in 1994 and became the first provincial TV station covering the Asia-Pacific region, which can be said to be very powerful.

Moreover, Qilu Satellite TV is also the first TV station in the country to dare to do live programs, but in Wang Zheng's previous life, Qilu TV launched the live broadcast program "Starlight 50" in 1997, and the influence of this program was very great at that time. Moreover, Qilu Satellite TV's first variety show "Happy Sunday" also premiered in 1997, and it was also very influential at that time. Later, the very popular goddess Liu Yan once served as the host in "Happy Sunday".

With Qilu Satellite TV's bold crab eating and discovering that crabs are delicious, Mango TV launched "Happy Camp" in the same year.

But it's a pity that later Qilu Satellite TV declined, and compared with Mango TV, the gap is getting bigger and bigger.

And Wang Zheng is here.

Since his rebirth, his influence has first changed his family, then Dazhai Township, and then Gangcheng County, and now, his influence will change Qilu Satellite TV.

Qilu Satellite TV's first variety show, the curtain of the live broadcast of "Super Insect King" is opening, and in a few seconds, the host of tonight will meet you.

All the people at the scene were excited and cheered in unison, and the Mediterranean Sea and the big nose next to Wang Zheng finally couldn't calm down, and watched the opening of the curtain with open eyes.