In the New Year of 1998, the villagers of Taohualing Village were immersed in the atmosphere of the festival, but Wang Zheng was the only one who had hidden worries in his heart and no one to tell. Pen ~ fun ~ pavilion www.biquge.info

After the Chinese New Year, the company's work focus is on developing the Wanwan market.

In order to completely open the Wanwan market, the company selected three sales talents with strong business ability from all over the country and sent them to the Wanwan area to help Xiange develop the market.

In the Wanwan market, according to Wang Zheng's calculations, there must be at least 200,000 cases of sales every month.

Then, just after the end of the Chinese New Year in 1998, the company sounded the clarion call to enter the Hong Kong market.

In terms of choosing agents, Wang Zheng has spent a lot of brains.

There is a big difference between Hong Kong people and Wanwan people and mainlanders.

In 1998, mainlanders looked dirty on the outside, but they were actually very clean on the inside; Hong Kong people seem to be very clean on the outside, but they are actually very dirty on the inside; As for the Wanwan people, they look dirty on the outside and dirty on the inside.

It is very suitable to find an agent from the Wanwan area, and then find someone like Wu Zongxian.

Hong Kong's agent, Wang Zheng counted several times from the Hong Kong people he knew in his previous life, but he didn't find a suitable one.

Then one day, around March 1998, Wang Zheng suddenly thought of a person who was familiar to mainlanders, Wanwan people, and Hong Kong people.

This person is Liang Xiaolong, who played Chen Zhen in "Hero Huo Yuanjia".

Bruce Leung is one of the "Four Dragons" in the Hong Kong entertainment industry, and the other three dragons are familiar to everyone, namely Bruce Lee, Jackie Chan and Dillon.

At that time, Liang Xiaolong was popular all over the mainland, Hong Kong and Taiwan, Southeast Asia and the country of Japanese sticks because of his role as Chen Zhen, but because he said in an interview with the media at the time, "I finally returned to the motherland this time, I hope the motherland will become richer and stronger in the future", and then offended some people in the Wanwan area, and then was banned by Wanwan. Because many film and television companies in Hong Kong had the investment of Wanwan people behind them at that time, after being banned, Liang Long's acting career was wiped out, and no performing arts company dared to cooperate with him.

Later, it wasn't until he was older that Xing Ye invited him out and played the role of a fire cloud evil god in "Kung Fu".

Although this person can't develop in the entertainment industry, and then starts a business with his connections, he can be regarded as having a business mind, and his life is okay.

Such a patriotic person, such a person who can do business, let him act as an agent for his own ginger wine, Wang Zheng rest assured.

After the agent was finalized, Wang Zheng immediately arranged for Yang Ping to negotiate cooperation with him.

After the arrival of 1998, the Wang family's advertisements on Wanwan TV have long had a good publicity effect on Hong Kong, Southeast Asia and other places. Then many people who traveled to Wanwan brought back some of the ginger wine of the Wang family, and after everyone drank it, they all said it was good.

It can be said that at that time, the people who wanted to act as agents for the Wang family's ginger wine went to the sea.

After Yang Ping found someone to contact Lianglong, he explained the situation, and the other party readily agreed, and soon signed an agency agreement.

Then, at the end of March, the newly established Hong Kong Winning World Ginger Wine Agency Company established by the Wang family and Liang Long completed all the formalities, and then the first batch of 50,000 boxes of ginger wine arrived in Hong Kong, and then it was put on the shelves of major supermarket counters.

Over the next two months, in April and May, 50,000 cases of ginger wine were sold out.

By mid-June 1998, Wang's ginger wine had completely opened up the market in Hong Kong and Taiwan.

However, starting in mid-June 1998, with the continuous heavy rains in the upper reaches of the Yangtze River, the company's freight vehicles sent to the south were trapped north of the Yangtze River and could only be supplied intermittently.

All of a sudden, Hong Kong and the Bay Area were close to running out of stock.

On the one hand, Wang Zheng asked Yang Ping to transfer goods in the southern provinces, and on the other hand, he actively unloaded a large amount of ginger wine at the local sellers, and immediately turned the convoy around and headed westward to the north.

In order to cooperate with the supply and delivery of ginger wine all over the country, by June 1998, Wangjia Win World Company had more than 400 large and small containers.

In fact, after entering 1998, Wang Zheng has been in contact with the purchase of large and small boxes.

In the first half of 1998 alone, Wang Zheng purchased more than 200 boxes of goods from all over the country.

On the one hand, Wang Zheng knows that the establishment of his own winning world delivery logistics can greatly reduce transportation costs, on the other hand, these large and small boxes of goods will come in handy this year.

When the flood comes, the roads are blocked, and the supplies cannot be delivered to the victims in time, which can have serious consequences.

At that time, in 1998, the main people fighting the flood were the people's soldiers, and many officers and soldiers jumped into the rolling torrent, arm in arm, and used their flesh and blood to resist the flood demons.

The 1998 floods began in mid-June and ended in early September.

Then during this time, the Wang family's transportation team has been busy in the Yangtze River, Songjiang River, and Nenjiang River basins.

A piece of first-aid supplies and a warm greeting have won the reputation of winning the world in front of the people of the whole country.

Wang Zheng knows that at this time, in this matter, whoever has contributed the most and who has made the greatest contribution will not be forgotten by the people of the whole country.

In three months, from the beginning of the flood relief to the later charity donations, the Wang family donated a total of 650 million in cash, materials, and manpower for the flood relief.

At that time, what was the concept of 650 million?

We can make a comparison by looking at the amount of donations made to my country from all over the world at that time.

Hong Kong, donate 680 million!

Wanwan area, donate 180 million!

These are the only two regions that have donated more than 100 million yuan.

Then the third place went to Singapore, with a donation of 80 million! UK 40 million! Thailand 31.08 thousand! Eighteen million in France! Twelve million in Canada!

This is the country and region that has donated more than 10 million.

Then the world's largest country, Mi Guo, only donated 7.5 million.

The total amount of donations is only 30 million less than that of Hong Kong.

Such a performance directly won the Wang family father and son a huge reputation and political capital that cannot be measured by money.

It can be said that after this incident, in China, from the level of the government, it will definitely support the development of Wang Jia Win the world company 100 percent.

Then, at the end of September 1998, the CCTV news column conducted a special interview with Wang Zheng and his son.

As soon as the program was broadcast, the sales of the Wang family's ginger wine exceeded 4.2 million cases in one month in October 1998.

This also directly led to the result that all the ginger liquor in all areas of the Wang family was sold out, and then, Wang Zheng struck while the iron was hot, and then established a second large-scale ginger liquor processing base in Qilu Bottled County.

In this way, by the end of 1998, the processing base of Bottled Ginger Liquor was completed and put into operation, and the annual output of Wang's ginger liquor suddenly exceeded the level of 5.5 million cases.

It can be said that through the performance in the flood in 1998, Wang Zheng and his son truly achieved fame and fortune.