In the three consecutive episodes of the "I Guess" program, Wu Zongxian, the general agent of ginger liquor in the Wanwan area, spared no effort to advertise the ginger wine he represented, and then the effect of the advertisement was initially effective, and by the last month of 1997, the total sales of the Wanwan area of the ginger wine in the Wanwan area had exceeded 10,000 boxes. Pen & Fun & Pavilion www.biquge.info

In the Wanwan area, the retail price of each bottle of ginger wine is NT$281, deducting NT$123 in tax, and out of the remaining NT$160, Wu Zongxian is asked to withdraw NT$20 per bottle, and then the remaining NT$140 is owned by the Wang family's head office.

Wu Zongxian is a net profit, not taking any risks, and 140 New Taiwan dollars, the Wang family can also see a profit of 88 New Taiwan dollars per bottle of ginger wine. When converted to RMB, it is about 20 yuan.

In this way, by the last month of 1997, Wu Zongxian earned NT$1.2 million just by selling ginger wine. NT$1,200,000, which is about NT$250,000 when converted into RMB.

And that's just the beginning.

Wang Zheng told Wu Zongxian that the sales of ginger wine in the Wanwan area will exceed 200,000 cases per month.

Next, the Wang family directly took out half of the profit of a bottle of wine, that is, 10 yuan, about NT$44, and began to advertise all over the Sanli City Station and China Television Station in the Wanwan area.

In a small bay area, taking out 1 million yuan a month to advertise is simply advertising bombardment.

In the first month of 1998, as the effect of advertising became more effective, the monthly sales in the Wanwan area suddenly doubled from December 1997 to 20,000 cases.

It's almost the New Year, and it's time for the annual meeting of the royal family.

This year, Wang's company can be said to have taken a big step compared to last year.

Last year, Wang's ginger liquor was faced with the task of opening up the domestic market and then expanding production.

In 1997, the Wang family's ginger liquor production scale grew from less than 1.2 million cases at the beginning to more than 3.35 million cases at the end of 1997.

Moreover, at the beginning of 1997, there was only one product type of Wang's ginger wine, that is, 18 degrees to win the world, with a retail price of 35 yuan a bottle.

At present, there are more than a dozen varieties of ginger liquor in the Wang family, including high-end liquor, bar-exclusive liquor and low-grade liquor.

Moreover, last year, the net profit of the Wang family was less than one billion, and by the end of 1997, the net profit of the Wang family this year had reached four billion.

Every year there is a big development, every year there is a big plan, this is a consistent practice since Wang Zheng was reborn.

However, after the wealth of the Wang family reached more than 400 million yuan this year, Wang Zheng was silent, and he did not propose any new project plans to his father.

Because, Wang Zheng knows that this year, their family's money will be used where it should be used.

Because, Wang Zheng knows that this year, the people from the Yangtze River to the Sanjiang River are experiencing a disaster that has not been encountered in a century.

If a person is incapable, you can choose to cry before disaster strikes.

And if a person has enough ability, before the disaster comes, you have to hold back your tears and do what you have to do.

Four billion, in 1998 can do a lot of things.

It is possible to build a large steel plant with an annual output of 5 million tons, and then operate it casually every three years to go public, with at least 20 billion assets; You can buy more than 10,000 acres of first-class commercial land in first-tier cities, and put it for a few years, which is ten times the profit.

In 1998, with 4 billion, looking at Qilu Province, there was absolutely no second person.

Wang Zheng has never been a person who cares about money, because he knows that money is just a concept for him now. Four billion, if you let yourself spend it, you have to spend it until the Year of the Monkey and the month of the horse.

Moreover, the profit of one year is four billion, and next year's profit will definitely be far more than four billion.

Next year, in 1998, Wang Zheng plans to wait for the market in the Wanwan area to open, and then the next step is to enter the Southeast Asian market.

Then, in 1999, it entered the country of Wa and Bangzi, and then in 2000, it entered the European and American markets in a big way, dominating the world health wine market.

Therefore, for Wang Zheng now, money is just a number.

Therefore, in Wang Zheng's heart, there is a shocking plan. I can't do anything to prevent this natural disaster from happening, but I can do something for the people in the disaster area when the natural disaster comes, and I have to do something as much as possible.

Even, Wang Zheng was thinking that if he did more things now, maybe there would be fewer people affected by the disaster by then.

Wang Zheng did this not to prove how great, glorious, and lofty he was, but because he knew that disaster would definitely come, and that he could do a little more and try to save as many lives as possible.

If he doesn't do it himself, he will be restless and restless at night.

Just like in the movie "Schindler's List" directed by Spielberg, Schindler cried at the end and said: "I'm sorry, I only have this money, I can only save these people, I'm sorry ......"

If you know that the disaster will take away all these people in front of you, and you have the ability to save some of them, the pain of choosing who to save and who not to save is unbearable.

At the end of 1996, Wang Zheng suddenly thought of the song "My 1997" sung by Ai Jing, the eldest sister in the Northeast, that he heard in his previous life, and there was a lyric in the song called "1997, you arrive quickly, I can go to Hong Kong". Then Wang Zheng was looking forward to coming soon in 1997 and the moment when Hong Kong returned to the motherland.

At the end of 1997, when he flipped through the calendar and looked at the words 1998 on it, Wang Zheng frowned. He hoped that in 1998 you would go slower and you slower you.

He knew that what should come was to come after all, and no one could stop him.

1998 and 2008 will be two years that will make the Chinese people sad.

Wang Zheng has to do something, even if he takes out four billion and spends it all, he has to do something!

Because the Wang family now has sales representatives stationed in all provinces across the country, it can be said that the Wang family now has its own influence throughout the country. When the calendar flipped to the first day of 1998, Wang Zheng suddenly thought about what would happen this year, and then immediately called the sales representatives of Hubei Province, Hunan Province, Jiangxi Province, and Hei Province, and asked them to ask the local water conservancy bureau in person how their flood prevention preparations were going this year.

Then, two days later, the sales representatives of the four provinces called back and said that the flood control preparations in various places were very good, and their tone was strange, as if it was unreasonable for Wang Zheng to care about these things.

Of course, Wang Zheng also knows that he is a child, and suddenly arranges for his sales representatives to care about flood control, which is a bit of a dog.

Then Wang Zheng tried to reflect the importance of flood control this year to a higher level through the relationship, but all efforts were in vain.