Wang Zheng said to himself just now, Shen Yue next to him heard it clearly, and then Shen Yue put down the book, shook his head, looked at his cousin very curiously and asked, "Hey, I said cousin, do you think about these strange things all day long." I wondered if I was www.biquge.info thinking about this all day long, how could you still be the first in the township every time? ”

Wang Zheng smiled: "Don't you believe that there is a genius in this world?" ”

Shen Yue nodded convincingly: "Don't believe it or not, you are really a genius." ”

"Hahahaha, cousin, you're finally willing to obey me."

In my memory, my cousin has never served others, especially in studying.

My cousin is now in the third year of junior high school, and in their school, that is, Dazhai Township Middle School, he is also an outstanding and one of the best students.

Later, my cousin was admitted to Jade Bird Ocean University in 99, which was also a shocking thing in the education circle of Dazhai Township at that time, and it was also something that Dazhai Township Middle School was proud of. Later, when my cousin was a sophomore, he was invited by the principal of Dazhai Township Middle School to return to Dazhai Township Middle School and make a report to his younger students.

However, later Wang Zheng surpassed his cousin all the way in his studies, and his ranking in the college entrance examination in the province was also higher than that of his cousin. However, after Wang Zheng went to college, he relaxed his requirements for himself, and then gradually became the second generation of farmers struggling to live in Quancheng.

Rural children, through hard work, through the road to school, and then stay in the big city, are generally very uncomfortable because of the pressure of the house. Basically, the post-80s and post-90s generation, who have the opportunity to study and be admitted to college and then stay in the big city, have made the heavy mortgage overwhelming.

If it weren't for the mortgage, maybe Wang Zheng wouldn't have worked so hard, maybe he wouldn't have passed away so early.

Fortunately, the sky has eyes, let Wang Zheng live again, so that he also understands what he wants, what he likes, and what he should do.

Money must be made, and the green mountains and clear waters of Gangcheng County must also be protected.

Wang Zheng spent a weekend at his second aunt's house, climbing the mountain, looking at the environment of Gangcheng County, which has not been polluted by the Luzhong Iron and Steel Plant, admiring the grass that has not been used on a large scale and causing ecological disasters, and admiring the small hills that have not been dug by the common people in order to make money.

On Sunday afternoon, when the temple fair ended, Wang Zheng drove his grandmother back to her home in Taohualing Village.

After arriving home, when he was having dinner, his father Wang Xiangzhong said to Wang Zheng excitedly: "Son, we have won the advertising contract on CCTV." ”

As soon as Wang Zheng heard it, the advertisement had been filmed half a month ago, and then in such a short time, he took down the advertising contract, and it seemed that Yang Ping really had a way.

"What time of day did you get the advertisement?"

CCTV's nationwide bidding and advertising began after 1994, and then for three consecutive years, the bidding king was taken down by a wine company in Qilu Province.

In 1995, Qinchi Liquor in Qilu Province spent more than 60 million yuan to win the title of bidder, and in 1996, Qinchi won the title of bidder with more than 320 million.

CCTV's advertisement, the best effect is the news network before the broadcast and immediately followed by the news broadcast before the weather forecast, one ad is five seconds, and then the advertising cost of these two advertisements for a year was fired to 80 million in 1996. In 1995, it was only about one-third of that number. In other words, in a tight year, CCTV's advertising costs have more than tripled.

Qin Chi's advertising fee of 320 million, at that time, CCTV's six channels bought 48 minutes of advertising time a day, almost you turn on the TV, open every channel, and broadcast Qin Chi's advertisements.

The effect of advertising is also very obvious, Qin Chi's rapid expansion at that time has a great relationship with the crazy advertising at that time.

Wang Xiangzhong said with a smile: "If you broadcast a five-second ad after the end of the focus interview every day, the advertising cost is 15 million a year, which is less than half of your budget. In addition, Yang Ping also signed 15 million advertisements with CCTV for other time periods, and the advertising time is more than six minutes a day. ”

When Wang Zheng heard this, he was very happy, the family originally expected to spend between 345 million and 40 million to invest in CCTV advertising, and then the total investment now, in addition to the cost of advertising and endorsement costs, only spent less than 33 million, it can be said that Yang Ping has made great contributions to the Wang family to open the ginger wine market in the country this time.

"Dad, did Yang Ping say that the other 15 million is only bought by CCTV or other channels?"

"There are six channels, one channel is more than a minute. It premiered tonight, and then the contract was signed until next year, April 21, 1997. ”

Wang Zheng nodded again and again, finished dinner, and then impatiently turned on the TV and waited quietly for his own advertisement.

The whole Wang family was very excited, CCTV's advertising Yida, and then the whole family sent to the outlets in cities across the country as soon as they opened, the momentum of the expansion of ginger wine across the country was immediately formed.

In 1996, in addition to Qilu Province, there were 29 provinces, municipalities and autonomous regions in the country. However, because Wang Zheng knew that Shuangqing was going to be divided into municipalities directly under the central government in 1997, when the Wang family set up provincial-level outlets across the country, in addition to Qilu Province, a total of 30 provincial-level outlets were set up. Then the staffing of each provincial outlet store is a general business leader, plus an advertising manager and a sales manager, plus 30 advertising personnel and 30 sales assistants. In this way, the staffing of a provincial-level outlet store is 63 people, and the staffing of 30 provincial-level outlets is 1,890 people.

These people were all recruited from Luzhong City, and they all went through Chen Qian's training for a month, and then they have all been assigned to various provinces and cities. Then, according to the total local population, each provincial outlet store carried out the initial market development fund allocation, which was a total of more than 42 million yuan.

More than 42 million plus 33 million invested in CCTV advertising, so the total investment of the Wang family in expanding ginger wine across the country this year is about 75 million.

And these start-up funds are now coming from the sales revenue of ginger wine in Qilu Province.

Now the monthly sales of ginger wine in Qilu Province is 240,000 cases, and after the price increase, the profit of each bottle of ginger wine sold by the Wang family is 25 yuan. The profit of one box is 150 yuan, and the monthly sales profit of Qilu Province is 36 million.

That is to say, the sales profit of the Qilu provincial market for two months can support the expenditure of market expansion across the country, so Wang Zheng has sufficient reason to believe that the Wang family's ginger wine must open the national market.