On the fourth day of the third lunar month in 1996, at half past seven in the evening, Wang Zheng's family finished dinner, and then sat in the living room, their eyes focused on the TV. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

At this moment, the phone rang, and seeing that there were still ten minutes before the premiere of Wang's "Winning the World Ginger Wine" was broadcast, Wang Xiangzhong hurriedly ran over and picked up the phone.

"Hey, oh oh, it's Yang Ping. Well, okay, okay, we'll see later. Haha, when the advertisement will be broadcast later, Wang Zheng and I went to the gate to set off two firecrackers to celebrate. ”

Although the premiere of the advertisement is a very important thing for the Wang family, Yang Ping did things too smoothly, and the Wang family did not prepare for them. Otherwise, the organization of the company's backbone employees to watch the premiere of the advertisement together, and then it can also improve the cohesion of the company's employees.

Hanging up the phone, Wang Xiangzhong suddenly remembered something, then looked at Wang Zheng and asked, "Son, do we have to express ourselves for such an important thing as the premiere of this advertisement?" ”

Just now, Wang Zheng had heard his father say on the phone that he was going to put two firecrackers at the gate of the company to celebrate, and then his eyes rolled and he said with a smile: "Dad, how about we hold a ceremony to grab red envelopes?" ”

Wang Zheng suddenly thought that in the future generations, everyone will be in the WeChat group, and when it comes to festive days, they will compete to send red envelopes and grab red envelopes, so as to have a good time. And then such a festive thing at home, if tomorrow morning, organize employees to hold a celebration meeting, and notify everyone of the news, so that everyone is happy, and then throw him dozens of red envelopes in the crowd after the end, so that everyone can be happy, wouldn't it be a good idea?

However, Wang Zheng's idea Wang Xiangzhong didn't understand, and hurriedly asked, "Grab the red envelope?" How to rob it? ”

Wang Xiangzhong said while dialing Wu Chao's phone, and then said: "Wu Chao, let me tell you good news, our company is going to start advertising on CCTV tonight." This is a happy event, at 7:45 a.m., you will go to the gate of our company and set off two firecrackers with 10,000 rings! ”

hung up the phone, and then Wang Xiangzhong looked at Wang Zheng, waiting for his son to explain what he had just said.

"It's like grabbing a red envelope when you get married, let's wrap him a hundred red envelopes tonight, one cent, one cent, ten yuan, fifty, and one hundred. Then when we go to work tomorrow, we will gather all the employees of the head office, notify them of the good news, and throw the red envelopes into the crowd after they are finished, and then let everyone grab it, how about being lively? ”

When Wang Xiangzhong heard this, his eyes lit up, and he nodded again and again and said, "Hey, this is a good idea, okay, let's do it." Xiufen, put Wang Ning on the bed, let's do this quickly. ”

However, Wu Xiufen sighed helplessly and said: "Hey, you two people, it's just one idea a day, one idea a day, but this idea is to spend money and spend money, I really convinced you two." ”

"Go, go, what do you know?"

Wu Xiufen's eyes were blank, and then she stood up and put Wang Ning on the bed in the bedroom.

As soon as she put Wang Ning down, she heard a burst of cheers outside.

"Here we go!"

"Wow, Dad, Aunt Yu Wenhua is so beautiful!"

"People are big stars, of course they are beautiful! Hahahaha! ”

Wu Xiufen saw Wang Ning shudder after hearing the cheers of his father and brother outside, and then turned around and fell asleep again.

Then, Wu Xiufen walked to the bedroom door on tiptoe, gently closed the bedroom door, and then walked quickly towards the living room.

"Did you broadcast it? Did it air? Did Xiang Zhong broadcast it? ”

Wu Xiufen asked nervously as she ran.

Wang Xiangzhong didn't answer his daughter-in-law's words, while Wang Zheng stood up and said to his mother with a smile: "Mother, just finished broadcasting, Aunt Yu Wenhua is beautiful." ”

Yu Wenhua was born in 1965, nearly 20 years older than Wang Zheng, so it is still appropriate to call her an aunt.

"Oh mom, why didn't you like it? How did it work? How did you shoot the advertisement? ”

Although it is said that Wang Zheng's advertising script for Yang Ping was filmed according to the advertisement of Huiren Kidney Bao in later generations, it is said that a paragraph was intercepted from this advertisement with a total length of several minutes, and I don't know how Yang Ping and the advertising company he hired intercepted it. A look at the advertisement today can be regarded as unraveling this mystery.

When Yang Ping promoted the ginger wine that won the world, he did not use the advertising slogan "He is good and I am good".

Because, when Yang Ping filmed the advertising script written by Wang Zheng and sent it to the State Administration of Radio, Film and Television for review, it did not pass. Therefore, the advertisement was later remade, and then the core advertising slogan of "Win the world ginger wine" was changed to the sentence "One cup a day wins the world, and you live to ninety-nine in health".

Then, the original seductive "he is good and I am good" was said by the woman, but this time after the advertising slogan was changed, the man put his arm around the woman's waist, and then held a glass of ginger wine in the other hand and shouted out this advertising slogan.

According to Wang Zheng and Wang Xiangzhong's appreciation, this advertisement should still be very good.

Looking at his mother's disappointed expression, Wang Zheng hurriedly said: "By the way, Mom, we have also bought advertisements for other CCTV channels, all of which are concentrated in the time period from 6 pm to 10 pm, let's change the channel and take a look." ”

"That's fast!"

When Wu Xiufen heard this, she hurriedly said.

At this time, Wang Xiangzhong had already stood up, then got dressed and walked out.

After Wang Zheng changed a few stations, he found that there were advertisements for his own ginger wine, and the content of the advertisements was similar, all of which promoted ginger wine. However, in other CCTV channels, the duration of the advertisement is longer than that of the CCTV set, and the content of the entire advertisement is also more. Then the audience can also read from the advertisement that this ginger wine has the effect of nourishing yin and yang.

Whether an advertisement is shot well or not, the most important thing is to see what information the audience can see from it.

With this effect, the Wang family's ginger wine will not be sold in the future.

Wu Xiufen saw the advertisement, and her mouth couldn't close with a smile. Then Wang Zheng looked at his mother and asked, "Mother, do you say Aunt Yu Wenhua is beautiful?" ”

Wu Xiufen nodded again and again: "Beautiful, beautiful!" Yu Wenhua is beautiful, Yin Xiangjie is handsome, good, good, I also like the endorsements of these two celebrities selected by your grandfather. Good, good! ”

At this time, there was a crackling sound of firecrackers at the gate of Wang's family.

Almost all the people in Dazhai Township are watching TV, and at this time, they basically saw the Wang family's ginger wine advertisement hit CCTV, and then now they heard the sound of firecrackers from the Wang family's side, and they were all happy for the Wang family.