Wang Zheng's idea is very simple, because their family has a lot of money, and it is all cash, and he wants to crush everyone present, including Ma Huanhua. Pen "Fun" Pavilion www.biquge.info

To follow or not to follow, if you want to follow, more than 500 million to buy an advertisement behind a focus interview, it is really a loss.

And if he didn't follow, Ma Huanhua couldn't swallow this breath.

Ma Huanhua, who was hesitant, looked back at Wang Zheng again, but found that the other party was deducting the boogini, and he did not have the quality to wipe the boogers on the back of the seat in front of him.

At the bidding meeting, impulse is the devil.

"Six hundred million!"

Wang Zheng smiled, Ma Huanhua shouted out an offer of 600 million, which was definitely not planned, and Wang Zheng was sure that this offer was just an offer that Ma Huanhua shouted out impulsively now.

Moreover, after Ma Huanhua calms down, he will definitely regret it, and even Wang Zheng is five points sure, after this guy is finished, he will definitely break the contract.

In other words, after Ma Huanhua defaulted, the two advertisements of No. 3 and No. 4 had to be bid again!

Therefore, Wang Zheng clapped his hands, gave a thumbs up to Ma Huanhua, and laughed.

"Awesome, these two companies from Qilu are simply crazy."

"Hmph, the people who sell ginger wine these days are crazy, let's not worry about them."

"Luzhong Ginger Wine spent so much money to buy these two advertisements this time, how effective can it be?"

Wang Zheng did not raise his card, and then the current bid king, with the auctioneer's hammer sound, has become Ma Huanhua's.

The Wang family spent one billion to buy two of the best advertisements, while Ma Huanhua spent 1.3 billion to buy two advertisements that were only half of the Wang family's effect.

In the next advertising bid, because of a major blow, Ma Huanhua had no room to fight back.

After the one-day CCTV advertising bidding ended, the Wang family spent a total of 1.4 billion, and then almost monopolized all of CCTV's prime-time advertising. Ma Huanhua, on the other hand, only got a few sporadic advertisements that were not very good, and in the end, Ma Huanhua weighed the pros and cons and gave up. For these two advertisements alone, Ma Huanhua paid more than 300 million yuan in liquidated damages, and then added more than 100 million yuan for the two small advertisements he bought.

This made Ma Huanhua hate Wang Zheng even more, a half-old child who is only sixteen years old now.

After the CCTV advertising bidding ended, next, Ma Huanhua's small actions continued, in the choice of the spokesperson of their Luzhong Ginger Distillery, Ma Huanhua chose Zhao Yanzi, the protagonist of "Huanzhu Gege", which was popular and purple in 2000.

Moreover, Wang Zheng sensed that Ma Huanhua would definitely attack his company in all directions.

From the very beginning of digging up the employees in their own company, the Wang family was unprepared, it can be said that they lost a game, and then when it came to the CCTV advertising battle, Wang Zheng was fully prepared and let Ma Huanhua return. And next, Ma Huanhua must have another way.

Sure enough, when Wang Zheng heard that Ma Huanhua was shooting an advertisement for their ginger wine in the imperial capital, a phone call from Yang Ping attracted Wang Zheng's attention.

Yang Ping told Wang Zheng on the phone that he saw a negative news about Yin Xiangjie, the spokesperson of their family's ginger wine in the country, on the phone, saying that Yin Xiangjie was smoking reading materials.

Wang Zheng said secretly: This brother does have this hobby, but it will be more than ten years before he is caught.

Originally, according to his own plan, after Yin Xiangjie and Yu Wenhua were out of breath, and then they would find the hottest stars to endorse.

Then this year, the company's endorsement contract with Yin Xiangjie and Yu Wenhua expired, and it can be seen that Ma Huanhua wants to stink Yin Xiangjie and Yu Wenhua and then stink the Wang family's ginger wine.

Such a method is simply despicable.

Now that the contract with Yin Xiangjie and Yu Wenhua has expired, since Ma Huanhua wants to stink these two stars, and since these two stars were not very popular in 2000, Wang Zheng decided to change the spokesperson.

The hottest star in 1999 was Zhao Yanzi, and then among the hottest stars in 2000, there were Lu Yi, Zhou Xun, Zhang Ziyi and a few others. Of course, Jay Chou, the hottest star in 2001, has now been included in Wang Zheng's command, and then in 2003, F4, which was popular across the Taiwan Strait, Wang Zheng will not give up such a big fish.

Zhao Yanzi, Zhao Yanzi......

Thinking of the big star spokesperson signed by Ma Huanhua, a smile appeared on the corner of Wang Zheng's mouth.

"Zhao Yanzi, hum, Ma Huanhua, Ma Huanhua, can you stink Yin Xiangjie, can't I stink Zhao Yanzi?"

Moreover, Wang Zheng believes that next summer's incident alone will make Zhao Yanzi never raise his head. Moreover, with their family's current relationship with TV stations across the country, it is not impossible to directly ban Zhao Yanzi.

In the summer of 2001, Zhao Yanzi draped the flag of the Japanese Republic of China in Hawaii to shoot an advertisement for a foreign company, which was later reported and caused an uproar in China.

Then later, when he was in Changsha, Zhao Yanzi was splashed with feces by a patriotic young man, and at a press conference in Hong Kong, he was scolded by a reporter to get out.

Originally, Wang Zheng hadn't watched "Huanzhu Gege" much, and then he didn't like Zhao Yanzi very much, and then because of the time of the national flag, Wang Zheng hated Zhao Yanzi very much.

And now, Ma Huanhua actually asked Zhao Yanzi to endorse their family's ginger wine, so as not to collapse and stink her, how can she be worthy of her identity as a reborn person, and how can she be worthy of her patriotism?

However, Wang Zheng will not attack Zhao Yanzi now, because that incident has not happened yet, and everyone does not know that it will happen, only Wang Zheng knows.

Next, throughout 2000, the focus of the Wang family's work was to compete with Ma Huanhua's Luzhong ginger wine in the domestic market.

I have to say that Ma Huanhua also has some means.

First of all, their advertising strategy is very right, they seem to be the best ginger wine in the world of the royal family, and in terms of market pricing, they also adopted a low-price strategy at the beginning.

By 2000, after several rounds of price increases, the price of a bottle of the lowest end of the Wang family's winning ginger wine had been sold for forty-five yuan.

This price was already very high at that time, and many ordinary people could not afford it.

Then, as soon as Ma Huanhua's ginger wine went on the market, it quickly seized the low-end market at a price of 15 yuan per bottle. Because the price of Ma Huanhua's ginger wine is low, and the effect is not bad, the Wang family's forty-five yuan ginger wine soon saw a decline in sales.

Fifteen yuan for a bottle, after deducting advertising costs and production costs, in fact, Ma Huanhua's ginger wine is basically not profitable.

However, the market was occupied by Ma Huanhua, which is a result that Wang Zheng does not want to see.

So, in February 2000, the Wang family immediately adjusted its strategy and launched a low-end liquor priced at only 15 yuan, which immediately reversed the decline in sales.

However, vicious price competition has led to a decline in product quality and a decrease in profitability, which is not the result Wang Zheng wants.