The CCTV advertising bidding conference in 2000 was much more lively than in previous years. Pen, fun, pavilion www. biquge。 info

This year, two ginger liquor companies in Qilu Province competed fiercely at the bidding conference, and last year's bidder won the world ginger liquor company, which shined this year.

The two advertisements before and after the news broadcast scattered a billion yuan when they won the world.

With such courage, looking at the whole country, I am afraid that I really can't find a second company.

Next, there is the bidding for the number three advertisement.

"Ad No. 3, an exclusive ad thirty seconds before the Focus Interview. The starting price is 12 million, and bidding is now open. ”

However, with the hammer of the auctioneer, the fierce bidding scene that began then disappeared, and everyone looked at the two powerful companies that won the world and Luzhong.

The two companies, on the other hand, seem to be indifferent.

Sun Youqian was very curious, and asked Ma Huanhua in a low voice: "Fourth brother, does the Wang family not want this advertisement?" ”

Ma Huanhua closed his eyes, shook his head, and said, "Wait and see." ”

Sun Youqian nodded, then looked around and watched the performance of the companies present.

"The bidding for the No. 3 advertisement has begun, and the starting price is 12 million."

The bidder reminded him twice, and everyone realized that they were not here to see the excitement, but to bid on the advertisement.

"Twelve million."

Finally, someone made a bid, and it was the starting price, which made the bidding scene that was close to the peak just now cool down all of a sudden.

"Thirty, twelve million."

"Thirteen million!"

"Thirty-four, thirteen million."

……

Then, soon, the asking price of the No. 3 advertisement was close to the transaction price of the advertisement last year, and then the number of companies bidding was significantly less.

When the asking price reached 60 million, there were only two companies left, No. 6 and No. 12.

Before that, for the No. 3 advertisement, the Wang family's winning world, and the Ma family's Luzhong two companies, were not moving.

"Sixty-five million!" The garment companies in Sioux Province made a force.

No. 12 is a liquor factory in Sichuan Province, and immediately held up a sign: "Seventy million!" ”

The two competitors who had a price increase of one million and one million just now have a direct price increase of five million.

"75 Million ......"

As soon as the number 12 sign was put down, the number 6 immediately raised the sign.

However, the offer of No. 6 did not end, Ma Huanhua finally made a move, he instructed Sun Youqian and directly raised a sign of 150 million.

"150 million on the 18th!"

After listening to Sun Youqian's offer, Wang Zheng snorted and laughed.

In the huge auction hall, Wang Zheng's laughter seemed a little too disrespectful, and then Ma Huanhua and Sun Youqian looked back and saw that Wang Zheng and Wang Xiangzhong next to him seemed to be telling jokes.

"Eighteenth, one hundred and fifty million times!"

"Five hundred million!"

Wang Zheng suddenly raised the sign and told jokes to his father Wang Xiangzhong next to him, which directly angered Ma Huanhua.

Ma Huanhua's temper, Wang Zheng knows it very well.

This time, Ma Huanhua finally couldn't help it!

"Sun is rich! Their Wang family is bullying us for having no money? Add it to me! ”

Sun Youqian asked a little excitedly, "How much?" ”

"100 million!"

Ma Huanhou, who was on the side, shouted anxiously: "Fourth, don't be impulsive!" ”

However, everyone looked at themselves, how could what Ma Huanhua said not count, he directly snatched the sign in the hand of Sun Youqian, who was a little hesitant, made an offer of 600 million, and raised it.

When Ma Huanhua raised the 600 million offer sign, his face was already red because of excitement.

However, Wang Zheng also increased the price.

Moreover, only fifty thousand were added.

"Six hundred and fifty thousand."

When Ma Huanhua looked back at Wang Zheng, Wang Zheng actually stuck out his tongue at him mischievously.

Ma Huanhua immediately turned his head and trembled and changed the quotation card to 700 million. He even almost stud and directly made an offer of two billion.

"Eighteenth, seven hundred million!"

After quoting the price, Ma Huanhua looked back at Wang Zheng with some pride. However, Wang Zheng said loudly to Wang Xiangzhong next to him: "Dad, the effect of this No. 3 advertisement is not good at all, it is not as good as the No. 4 advertisement, and the No. 3 advertisement is too close to our No. 2 advertisement, and the meaning of the advertisement is more discounted, we didn't want this advertisement last year, and we don't want it this year." ”

Wang Zheng spoke very loudly, and the people in the entire bidding hall could hear it clearly.

When the hammer of the deal fell, Ma Huanhua realized that he had been fooled this time.

Although he said that he had prepared 2 billion funds this time, most of the money was used to strengthen his courage, and if he really took out so much money to advertise, Ma Huanhua would not have it.

The transaction price of this No. 3 advertisement alone has reached 700 million, so it can be said that Ma Huanhua basically did not participate in the rest of the advertising bidding.

If Ma Huanhua defaults next, he needs to give the 30 million deposit paid to CCTV, and he has to pay 20% of the transaction price as agreed. In other words, the transaction price of 700 million, if Ma Huanhua repents, the liquidated damages are 140 million.

And the real value of this advertisement, the advertising effect, is at most 300 million. If you spend less than 100 million to buy this advertisement, there is still an account, and if you spend 700 million to buy this advertisement, you must lose at least 400 million.

After Ma Huanhua successfully bought the No. 3 advertisement, he leaned back in his chair in anger and closed his eyes.

"Let Wang Zheng, that little bastard, calculate again!"

"Fourth brother, let's, do we really want to spend 700 million to buy No. 3?"

Ma Huan on the side was about to cry in a hurry: "Fourth, we can't be rash!" ”

It can be said that if Ma Huanhua buys this advertisement according to the transaction price, he will lose 400 million yuan, and if he breaches the contract, he will lose a little less, and he will lose 700 million. However, if they don't buy this advertisement, the damage to their company's reputation will be very serious.

Next year, I'm afraid that if their family comes to CCTV to bid again, the deposit they need to pay will be doubled, and even if they say that their family will be directly blacklisted by CCTV next year, it may not be possible.

"Hey, look at this, fourth, you can't ask for this advertisement."

However, Ma Huanhua gritted his teeth and said: "No, this advertisement must be!" ”

Suddenly, Ma Huanhua opened his eyes and looked at the auctioneer.

"No. 4 advertisement, the starting price is 12 million."

As soon as the words fell, Ma Huanhua immediately held up the sign: "100 million." ”

When others looked at it, they didn't have any interest at all.

However, this time, Wang Zheng once again raised the sign: "500 million!" ”

Ma Huanhua was directly stunned, and said in his heart: Does this little bastard just recognize the number of 500 million?

To follow or not to follow, Ma Huanhua struggled fiercely in his heart.