188 Bury a small thorn

(Thanks for the big pants for the red reward)

"Andy, such a price is too high for our company to accept. Pen @ fun @ pavilion wWw. biqUgE怂 info" After a moment of silence, Jobs spoke.

"No, no, Jobs, actually my price is really low. The significance of a product's existence is not only its own value, but also its ancillary benefits. Liu Anran shook his head and said with a smile.

"Although Apple invited you back again and developed a new generation of iMac under your leadership, it didn't make Apple much better."

"Look at it, this is the rendering of this player, it's what I think it looks like, but now we don't have enough production technology to produce it."

After Liu Anran finished speaking, he took out the renderings of the original iPod from his bag, sent it to Jobs, and said: "In order to better match your company's product line, what do you think of naming it iPod series?" ā€

Jobs was really attracted by the small, minimalist body design on this rendering, and he knew better how attractive a product's design was to consumers.

"The technical research and development of this product has actually been completed about 80%, and if we cooperate, it won't take long for you to achieve mass production." Liu Anran continued.

And what are the consequences of such an amazing product when it comes to market? Apple is going to redirect a trend that will bring everyone's attention back to it. ā€

"And I still have some immature ideas about Apple's business and products, but now I have too few shares to bring me too much profit."

Apple didn't just soar with the launch of the iPod, and it also took some detours. If you point out to Jobs now, although you can win Jobs's favor, it will not do you much good.

It depends on how Jobs and Apple's shareholders choose, if they can give themselves the exchange of shares, they can be regarded as the small owners of Apple, and they can also consider it.

"Andy, may I ask, have you also studied product innovation before?" Jobs looked at the confident Liu Anran and asked curiously.

Liu Anran shook his head: "In the past, I didn't have any concept of product innovation. But I can think about it as a user, and I think about what kind of product I want and what kind of product will impress me. ā€

"Take this player, for example. When you carry a player in your pocket that can hold thousands of songs, and its battery life is still very strong, what kind of impact is it for users? ā€

"And my choice is not only Apple, Sony is also my choice, but I am from China and I don't want to help Japanese companies make money."

Jobs fell silent again, and after thinking about it for a while, he said, "Well, you've convinced me." However, there is so much money involved in this cooperation that I need to discuss it at the board meeting. ā€

"Okay, then we can talk about our cooperation in other areas." Liu Anran said with a smile.

"And the rest of the products?" Jobs asked curiously.

Today's Liu Anran really brought him a surprise, will this surprise continue?

"No, no, no, although I have some prototypes in my head for other products, they are still a little unsuitable. I'm going to talk about my old business, the cooperation with the film company. Liu Anran said with a smile.

"I also have my own film company, but it's still a blank in the field of animation. So I'm very bullish on your Pixar animation studio. I don't know how much money I need to be able to hold more than 30% of the shares. ā€

Relatively speaking, the cooperation with Apple is just to earn some pocket money, and his original purpose is to lock his eyes on Pixar animation studios.

Apple now has shortcomings, and so does its own film company. I can make blockbusters and literary films, but I can't make cartoons.

There was so much technology involved here, so he fell in love with Steve Jobs's studio. I hope to be able to get ahead of Disney and take this studio into my pocket.

"Andy, you should know that my studio is currently working with Disney on a five-film contract, and this year will launch a fourth animated film to work together. So wanting to take a 30% stake in this company will be very costly. And I can't think of any reason for you to get involved, Disney is the better option for me. Jobs said with a smile.

"Steve Jobs, while you think it's a pleasure to work with Disney right now, I don't. Disney seems to be very stingy with the share of each movie, right? Liu Anran still said with a smile.

"Although my company is new and I don't have as many assets as Disney Studios, I am confident that I will be able to work with them in the future."

"You can think about this matter, whether you want me to invest in shares, or exchange shares with my film company in the future. Anyway, now that your cooperation is not over, you can also see how my film company is doing. ā€

In fact, he also knows that this matter is not so easy, and his main purpose today is not to negotiate it all at once, but to bury a small thorn between Jobs and Disney first.

In later generations, the relationship between Jobs and Disney once fell to a freezing point, and the most fundamental reason was in profit sharing. Disney's eating appearance is too ugly, which makes Old Joe's heart a little unhappy. It's just that Jobs is still smart, and at that time it was already clear that Disney couldn't do without Pixar Animation Studios, so there was a later share exchange acquisition.

The small thorn is buried first, and after the conflict between the two sides breaks out in the future, the scale of development of his company is estimated to be about the same, and it will become one of the choices of Lao Qiaotou at that time.

"By the way, Jobs, I see that your complexion is not very good, and it is best to go to the hospital for a check-up when you have time." Before going out, Liu Anran kindly reminded.

Jobs didn't think about how he usually behaved, and he played a key role in leading Apple to glory. I just mentioned it, maybe I can help him fight for more lives, maybe it won't have any effect. He won't care about this, anyway, his mind will come to fruition.

"Thank you, Andy." Jobs said gratefully.

It's true that my body is a little uncomfortable sometimes, but I usually don't pay much attention to it, and now people who meet for the first time can see it, and it seems that I should really check it out. (To be continued.) )