Just a month before CCTV broadcast the advertisement of "Winning the World Ginger Wine" in Gangcheng County, Luzhong City, Qilu Province, the Wang family had sent more than 1,800 employees trained by Chen Qian to all provinces and cities across the country. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the past month, the Wang family has launched a carpet advertising bombardment across the country.

From the fields, to the streets and alleys, from department stores and supermarkets to rural markets, as long as there are people, you can see the leaflet of Wang's "Winning the World Ginger Wine". Every night, on the TV stations of various prefectures and cities, between the series episodes, there will always be an advertisement of more than ten minutes of "Winning the World Ginger Wine".

After a month of advertising bombardment, the effect has already been revealed.

When "Winning the World Ginger Liquor" began to be promoted nationwide after the Chinese New Year, the sales volume was almost zero in the first week. Not only was the sales volume zero, but in order to open up the market, the Wang family found many patients in each province who were not in good health and had an effect on drinking ginger wine, and then each gave them two bottles of ginger wine.

Now, the guide retail price of this ginger wine has been increased from 20 yuan a bottle to 35 yuan a bottle.

Last year, the Wang family found that the sales system of this ginger wine was a bit chaotic, and the phenomenon of township-level agents secretly raising prices was very serious, and even in some areas, a bottle of ginger wine could be added to the price of 60 yuan to pick up the goods.

This behavior has seriously affected the reputation of "Winning the World Ginger Wine". Therefore, in order to fundamentally solve this problem, the Wang family put a slogan on the advertisement at the prefecture and city level, clearly pointing out that the retail price of a bottle of "Winning the World 12 Degrees Ginger Wine" is 35 yuan.

The distribution of the 35 yuan is as follows, the Wang family takes 28 yuan, and then the remaining 7 yuan is divided between the agents of each county and the agents of each township. Agents at the county level get a commission of two yuan for a bottle of wine, while agents at the township level get a commission of five yuan after a bottle of wine is sold.

The commission price is already very high, you know, a township-level agent can sell one or twenty cases of ginger wine a month. According to the calculation of 20 boxes, a total of 120 bottles, and the commission can get 600 yuan, which is already a very high income.

Moreover, the agent sells ginger wine, so there is no need to worry about sales.

The Wang family's advertising is so fierce, the sales problem in Qilu Province is no longer a problem at all.

Of the 28 yuan that the Wang family took by themselves, three of them were costs, and the other 25 yuan was pure profit.

Now the assembly line production of Wangjia Ginger Distillery has formed a scale, and the scale of ginger liquor produced per month has also developed from 20,000 cases at the beginning to 1.12 million cases per month now.

However, the production has come up, and this sales have not yet come up.

Last year, the monthly sales volume of Qilu Province alone reached 240,000 boxes, and there is still great potential for growth.

Later, after the Chinese New Year, the price of ginger wine was raised, and the monthly sales in the first month were basically the same as the highest monthly sales at the end of last year, reaching 240,000 cases, and then the monthly sales in the second month showed a slight downward trend. But in the third month, this sales came up again. Basically, here in Qilu Province, the monthly sales volume is now maintained between 200,000 and 240,000 boxes.

And the national market has not yet opened, so now the inventory of the Wang Distillery is seriously overstocked.

In order to solve the inventory problem and open up sales, Wang Zheng gave his father an idea, that is, to send wine to the countryside when opening up the market.

Now the Wang family has launched a big survey in rural areas across the country, and then found out those who have difficult families, blood pressure problems, high blood lipids, high blood sugar, and frequent coughs, and then each gave them two bottles of ginger wine for them to drink. The Wang family knows that this ginger wine has a very good effect on these diseases.

In this way, the Wang family found about 200,000 people with physical conditions across the country, and then each of them sent two bottles of ginger wine. In almost every township in the country, people have received ginger wine from the Wang family.

If it is estimated according to the market price, the Wang family has given away ginger wine worth 14 million. However, the Wang family knew in their hearts that the cost of these ginger wines was only 1.2 million.

I'm not afraid that things are not good to sell, and there are still people who want to give them away.

Then, in less than a month, those who received ginger wine generally reported that their condition had improved after drinking ginger wine.

Then, according to the previous propaganda ideas, the Wang family made a propaganda documentary and began to broadcast it on TV stations in various prefectures and cities.

In the second month, sales across the country began to slowly rise. From the first month of 1996, less than 10,000 cases were sold, and then by February, the sales of this ginger wine had reached 80,000 cases.

In the third month, as the advertisement of Wang's "Winning the World Ginger Wine" began to be broadcast on CCTV's six channels, the sales of Wang's ginger wine across the country exploded.

In the third month of 1996, that is, the month when the Wang family began to broadcast advertisements on CCTV, the sales of "Winning the World Ginger Wine" in the country except Qilu Province suddenly rose to 300,000 boxes, even exceeding the sales of Qilu Province.

And it's still climbing at an alarming rate.

The inventory of ginger liquor brought by the sales staff sent by the Wang family to various provinces across the country was about to be sold out by the third month. So the Wang family seized the time to send the inventory in Gangcheng County to all parts of the country, to meet the rapid growth of the national market sales.

Wang Zheng is worried that after the national market is opened, the production scale of the 12 small distilleries in Guanggangcheng County is estimated to be difficult to meet the needs of the national market. Therefore, the next step is to expand the scale of production and build a super-large-scale ginger distillery, which must be put on the agenda.

The market in Qilu Province is not fully opened now, in fact, there is still a lot of room for growth and sales potential, and even so, now the sales volume of Qilu Province has reached 240,000 boxes a month. If it is calculated according to the scale of Qilu Province, then the market size of the country will at least reach the level of 3.6 million boxes per month. Now, the production scale of the 12 distilleries in Gangcheng County is only at the level of 1.12 million cases per month. The remaining 2.48 million cases of production had to be met by the construction of a large new ginger distillery.

The construction of such a large-scale ginger distillery would require an investment of about 120 million yuan, and at the same time, it would also occupy about 30,000 acres of flat land. In addition, with the construction of such a large-scale ginger distillery, the next step in the production of raw materials is also a problem that needs to be considered.

By the third month of 1996, the Wang family's net profit for a month was 81 million, and this figure was still growing rapidly.

Then the 30,000 acres of flat land and the proximity to the ginger planting base were taken into account, Wang Zheng's eyes were aimed at the ginger production base in Luzhong City, Chayekou Town, Xiaoyi Town, Hezhuang Township and other places.