Customers who want to buy gold and silver jewelry don't seem to notice that there is a small shop here, and most of them have entered Tianfu jewelry opposite. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoSome of them were regular customers of Tianfu Jewelry, and they went straight to the point as soon as they came, and of course they were not interested in Li Yan's small shop. Others were attracted by the spacious storefront and eye-catching signage of Tianfu Jewelry, and were completely unaware that there was a small silver jewelry store here.

After waiting for a long time, although a few orders were also done, and customers were satisfied with the silver jewelry in the store, this tepid business situation still made Li Yan feel dissatisfied.

In fact, for a new store like the "Silver Age" that has no fame, no foundation, and small investment, the current situation is not difficult to imagine.

Besides, in this business era where marketing is king and publicity is valued, the Silver Age has hardly done any publicity, and can only rely on the accumulation of consumer word-of-mouth to slowly become bigger and stronger.

But Li Yan was not satisfied.

If you keep operating like this bleak and accumulating word of mouth bit by bit, how long will it take to open up the situation?

This time, 2 million ornaments were imported from the earth, and Li Yan didn't want to sell them in his hands for three or five years.

Although he was dissatisfied with the status quo, after all, doing business was not his specialty, and he had to wait patiently before he thought of a solution for a while.

The next day, the business was still average, and the turnover was only 4,000 yuan. In this way, the monthly turnover is at most 1230,000. The bunk rented by Li Yan is already 100,000 yuan per month alone. Coupled with the decoration fees in the early stage, the monthly management fee, the water and electricity bills, and the salaries of the employees, he made a fart in the end, and it was good if he didn't close the store at a loss.

What should I do, it's too far from the original imagined situation of crazy sales as soon as it goes public, and it can't go on like this.

A few days after the opening, Li Yan has been thinking of a way, and his face has been very cold. This sentiment also directly affected the two employees.

Seeing that the boss had a bad face all day long, Han Lei and Huang Ling were careful in what they did, for fear of angering the young boss. But when chatting privately, they both had the same feeling: the boss is still too young, he doesn't seem to have much experience, and he doesn't know how long this store can last.

It may even be that they have been disheartened by this store, and since the third day of opening, the young owner has not come to the store, which makes the two of them have a bad premonition.

Looking at the turnover these days, it is really average.

On the other hand, the business of Tianfu Jewelry opposite is obviously much more prosperous than on his side. When his store first opened, the manager of Tianfu Jewelry still probed his head at the door from time to time, with a hint of vigilance in his eyes. But after a few days, the manager was too lazy to come out to look, occasionally passing by the door, and even sneering contemptuously, hey, this is already a clear expression of contempt.

Huang Ling, who had just come out to work, was even worried that if she couldn't get her first month's salary, the store wouldn't be able to survive.

Han Lei has more social experience than her, so he had to comfort her and say that the boss looks good, even if the business is not good, he will not owe us our salary.

At this time, Li Yan had already returned to school, occasionally taking a few orders from the Ten Thousand Worlds, traveling between the native world and the earth. But these days, his mind is full of thinking about the business of the Silver Age, and he has lost his original enthusiasm to earn points.

Until one afternoon a week later, when he sent a guest to Earth, a notice placed in front of a store suddenly gave him a great revelation!

He looked at the instructions on the notice, his eyes widening and his hands trembling slightly.

Oh my God, these merchants on Earth are so smart that they can think of such ideas!

When he returned to Sky Blue Star and talked to the two employees about the new plan in his heart, the two employees were confused: "Group buy!?" Boss, what does this mean? ”

This is not to blame them, although the business level of Azure Star is also quite developed, it is still slightly inferior to the earth, and it seems to be more conservative and traditional, and even the model of group buying has not yet become popular.

It can be said that in terms of business sense, the merchants of the earth are more keen.

Li Yan briefly explained to them.

The so-called group buying, also known as centralized purchasing, is the abbreviation of group purchase and collective purchasing, and its essence is to gather scattered consumers with the same purchase intention to buy in large quantities from manufacturers.

Although the two of them roughly understood, they still didn't understand how to operate.

Li Yan took out a large billboard with a detailed group purchase discount advertisement.

If there are couples who can organize more than 10 couples to buy rings, bracelets, necklaces and other couple packages in the store, the organizer can enjoy a 20% discount on goods, and other couples can enjoy a 9.2% discount. If there are more than 20 couples participating in the group purchase, the organizer will enjoy a 7% discount, and other couples will enjoy an 8.5% discount. If there are more than 50 couples participating in the group purchase, the organizer can get a free silver jewelry worth 2,000 yuan, and other couples can enjoy a 20% discount!

Secondly, there is the family festive group purchase package. Family-oriented, including weddings, festivals, birthdays, and other packages. The more jewelry you buy, the more you save. Buy 10 pieces 9.2% off, 20 pieces 8.5% off, 50 pieces 8.5% off, 100 pieces 7.5% off! If you can organize more than 10 families to participate in the group purchase, the family in charge of organizing can get 5,000 yuan worth of silver jewelry for free!

In addition, there is also a fate group purchase package, you can freely organize relatives, friends, colleagues, and even strangers to participate in the group buy, the same is that the more people, the discount, and the organizer can even get valuable accessories for free!

After figuring out the operation rules of this group purchase sale, Han Lei and Huang Ling were surprised. On the one hand, they were amazed and amazed by this new sales model. Is this an idea that the boss came up with on his own? That's too creative, isn't it? It's genius.

But on the other hand, there is worry.

"Boss, if you do this, won't the more you sell, the more you lose?" Han Lei expressed the worries and questions in his heart.

Li Yan shook his head and said with a smile, "No." One is small profits but quick turnover, and the other is to make a name for yourself and make money back in the future. ”

This batch of goods imported from the earth, even if each piece is sold at a 50% discount, he still has 60% profit, not to mention that the current minimum discount is only 7.5% off?

In the short term, it's okay to make less money, as long as you play out your reputation and fame, are you afraid that you won't be able to earn it back in the future?

"Hey, there's a new silver jewelry store here?" Holding an ice cream in one hand and his boyfriend in the other, Zhuang Zige stood in front of the Silver Age silver jewelry store.

"It's Tanabata soon, let's go in and have a look." At Zhuang Zige's begging, her boyfriend entered the silver jewelry store with her.

Walking around several counters, Zhuang Zige's eyes became brighter and brighter. This small shop is not big and not well-known, but when it comes to design, style and workmanship, it is really all the level of a big brand.

In particular, the design of these ornaments is novel and unique, beautiful and generous, and completely different from other brands on the market. She'd never seen anything like it before.

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