By 1999, the annual output of Wang's ginger wine had reached the level of 100,000 tons, and then 300,000 tons of ginger raw materials needed to be consumed every year. Pen & Fun & Pavilion www.biquge.info

With so many ginger raw materials, it is necessary to ensure sufficient supply, otherwise once the supply cannot keep up, the production of ginger distilleries will be limited.

In 1999, the annual sales reached 20 billion, the annual profit and tax exceeded 30 billion, and the net profit exceeded 10 billion.

It can be said that it is the Wang family that supports the economy of the entire Luzhong City.

However, a company in southern Tainan City quietly came to dismantle the Wang family's backstage, which made the Wang family, and even the entire Luzhong municipal government, feel very angry.

Ma Huanhua took a very clever step, starting with the construction of a factory in southern Thailand, which is relatively close to the ginger production area. For this large-scale investment, the city government of southern Thailand has of course strongly supported it. Then he started from the more remote villages in Luzhong City, and then quickly signed a recycling contract with the ginger farmer at a high price. By the time the Wang family reacted, the 100,000 tons of ginger output in the entire Luzhong City had been taken away by him.

Fortunately, the Wang family reacted in time and signed a recycling contract for the remaining 300,000 tons of ginger according to Ma Huanhua's recycling contract.

Moreover, the ginger farmers saw that the two large enterprises of Winning the World Ginger Distillery and Luzhong Ginger Distillery were competing, and the purchase price of ginger would definitely rise in the next step, so they all learned to be smart and signed a long-term supply contract with anyone for one year.

The 300,000-ton ginger recovery contract was signed on the 27th day of the lunar month, and after all the contracts were signed, Wang Zheng sighed.

Next year's raw material supply can be barely guaranteed, but it will be more difficult to continue to expand the scale of production in the next step.

If it weren't for Ma Huanhua's trouble, the Wang family's total ginger purchase next year would have reached 400,000 tons, and the annual production of ginger wine would have exceeded 130,000 tons. At that time, according to Wang Zheng's plan, it will be a matter of course to open the European and American markets in one fell swoop.

Now, in the face of the threat of Luzhong Ginger Distillery, the difficulty of developing the European and American markets in the next step will become very great.

The New Year of 1999 was the most stressful New Year after Wang Zheng's rebirth.

Because, after the New Year, Wang Zheng knew that the competition for CCTV advertising rights, the competition for spokespersons, the competition for advertising in various places, and the competition between Win the World Company and Luzhong Ginger Distillery Company would be extremely fierce.

After several years of hard work, Wang Zheng has made the ginger wine industry from zero to tens of billions, and now, Ma Huanhua has come to grab the fruits of his victory, which makes Wang Zheng feel dissatisfied.

It was only eighteen days before the bell rang for the New Year, and the imperial capital, CCTV's annual advertising bidding site was crowded, and the big bosses all over the country had enough money bags and were ready to show their skills.

Wang Xiangzhong, the boss of Luzhong Winning World Ginger Distillery, Wang Zheng, director of the secretariat, Chen Qian, technical director, and Yang Pingping, advertising operation manager, sat quietly in the hall where the bidding ceremony was held, with a solemn face.

The first bid was the title advertisement that chimes the time on the hour 15 seconds before the news broadcast, with a starting price of 30 million.

Last year, the Wang family spent 150 million yuan to get this title advertisement, and then this year, Wang Zheng knew that the situation was definitely not so easy.

"Welcome all entrepreneurs from afar, now the 2000 CCTV advertising bidding ceremony officially began, our first bid, is the news broadcast before the start of the fifteen seconds of the hour time advertisement, the starting price is 30 million, each increase is not less than 50,000. Okay, let's switch the mic to the auctioneer. ”

Then, with the small hammer in the hands of the bidding auctioneer, the venue immediately fell silent.

The Wang family participated in the bidding of all advertising projects this time, and paid 50 million yuan for the deposit alone.

As soon as the auctioneer's hammer fell, he saw someone in the first row raise the bidding plate in his hand.

"Six, thirty million."

The No. 6 sign has not yet fallen, and immediately three signs from all over the country have been raised.

The auctioneer saw that the prices of the three signs were large and small, and then directly pointed to the largest one and said, "No. 34, 40 million." ”

As we all know, the transaction price of this advertisement last year was 150 million, and this year's price will definitely not be lower than this price, and then there is no hesitation when holding up the sign.

And Wang Zheng and them sat there quietly.

The competition in the early stage will definitely be very fierce, but companies without strength will definitely not get this advertisement.

Wang Zheng had long noticed that Ma Huanhua's team was three rows away from them. Moreover, in the previous offer, Ma Huanhua's team did not raise a sign at all.

Soon, the price of this advertisement was called more than 100 million, and gradually, there were fewer people holding cards on the field.

"100 million, the sixth price is 100 million, is there any more offer?"

The auctioneer looked around the audience, holding a small hammer in his hand.

"150 million!"

Ma Huanhua finally made a move, and as soon as he made a move, he shocked the audience!

He directly increased the offer from 100 million yuan to 150 million.

What is it?

This is a provocation, this is an insult to the manufacturer who quoted 100 million!

The auctioneer was also very excited, pointing to Sun Youqian who was holding a sign and shouting: "No. 18, 150 million!" ”

However, as soon as Sun Youqian's sign was put down, on the sixth day, a garment company in Suzhou Province immediately raised the sign again: "151 million!" ”

Although it is said that the minimum price increase requirement is 50,000 yuan each time, but at this level of competition, if you don't add 1 million, you are embarrassed to ask for the price.

Originally, Wang Zheng thought that it was now the turn to win the world, but he didn't expect that the No. 6 garment company was also determined to win.

"Son, do we want to make a bid?"

Wang Zheng's eyes stared at No. 6, Sun Youqian and the auctioneer, shook his head and said, "Wait." ”

As soon as the No. 6 offer was finished, Sun Youqian immediately raised the sign: "170 million!" ”

When No. 6 heard this, he turned around and glared at Sun Youqian viciously.

"The eighteenth, the price is 170 million. Is there still an offer? Fifteen seconds before the CCTV news broadcast, the title advertisement of the prime-time hour, 170 million, is there still a quotation? ”

"One hundred and seventy-one million!"

Although it was far away, Wang Zheng could hear that the forehead of the person who quoted No. 6 was full of sweat, and his voice was a little trembling.

However, without waiting for the auctioneer's agitation, Sun Youqian immediately held up the sign: "190 million!" ”

No. 18 jumped to increase the price, the momentum was like a rainbow, and when No. 6 heard it, he shook his head helplessly.

"One hundred and ninety million! Fifteen seconds before the CCTV news broadcast, the title advertisement of the prime-time hour, the price on the 18th is 190 million, is there any quotation? 190,000,000 at a time! 190,000,000,000 twice ......"

Wang Zheng saw that the auctioneer's little hammer was about to be raised, and then he raised his offer card unhurriedly.

"Five hundred million!"

The whole hall was stunned when they heard this, and then everyone's eyes looked at the last row of the hall, and then thunderous applause rang out in the hall.