The 15-second hourly advertisement in the first 15 seconds of the news broadcast can be said to be the most effective, well-known, and significant advertisement among all advertisements, and the transaction price has been above 100 million yuan for several years, and it soared to 150 million last year. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The offer just now reached 190 million, and everyone already admired the courage of the company that did not appear at the bidding conference last year, and Wang Zheng raised the offer of 500 million with a relaxed face, which directly ignited the emotions of everyone present.

The thunderous applause lasted for a long time, and looking at Ma Huanhua again, he also weighed it at this moment.

The offer of 500 million, and it is so resolute, it seems that it must be ambitious.

If Ma Huanhua increases the price again, the risk is too great for a fledgling ginger distillery.

For this CCTV advertising bidding conference, Wang Zheng persuaded Wang Xiangzhong to take a total of 600 million.

Although Ma Huanhua said that his family property is more than 10 billion, if he is asked to take cash, I am afraid that he will not be able to take out 600 million.

In fact, for this bidding conference, Ma Huanhua also knew that the battle against the Wang family would definitely be very difficult. Therefore, he cobbled together two billion yuan and was ready to fight with the Wang family at the auction.

And now, the price of the first advertisement was directly called 500 million by Wang Zheng, and then there are 30 seconds of advertisements after the end of the news broadcast, 15 seconds of advertisements at the beginning and end of the focus interview, seven or eight advertisements in prime time, and other CCTV gold advertisements, and other competitors will definitely not be willing to go home empty-handed, so calculated, his 200 million yuan will be thrown into today's advertising bidding meeting, I am afraid he will not be able to get a few advertisements.

Sometimes, the slightest hesitation at the bidding conference can lead to a losing outcome.

It can be seen that Ma Huanhua hesitated.

The first fifteen seconds of advertising in the news broadcast has been hyped to 500 million, according to last year's management, this advertisement accounted for a quarter of the Wang family's total advertising costs, and the remaining advertisements added up, the total advertising cost has reached 2 billion.

200 million, although Ma Huanhua can get so much money, but if he really spends the 200 million, it is safe to say that their ginger distillery will not expect to make money in the whole 2000 years.

Their ginger distillery now has an annual output of 30,000 tons, and the current situation can only compete with the Wang ginger distillery in the domestic market, the profit of the domestic market is much lower than the international market, and the next step is that the annual sales revenue of his factory is at most 120 million, and the profit will not exceed 600 million. And if the expenditure on advertising alone exceeds 2 billion, then their family will have to match at least 1.4 billion, which is not cost-effective. This is not to mention that if the Wang family makes a bad mess behind their backs, if their ginger wine cannot be sold, the loss will be far more than 1.4 billion.

On the other hand, the Wang family's ginger distillery now has a sales profit of more than 10 billion yuan a year, and it is completely reasonable if it takes out 20 billion yuan to advertise.

Ma Huanhua hesitated, and Sun Youqian next to him frowned anxiously: "Fourth brother, what should I do?" Why is the Wang family so muddy, and it doesn't play cards according to common sense at all...... What to do? Do we add more? ”

Ma Huanhou next to Ma Huanhua trembled: "Fourth, don't scream!" ”

"Wait, wait."

And the auctioneer definitely didn't expect that the bid of the first advertisement today would be so high.

"Thirty-sixth, five hundred million! The 36th offers 500 million! Is there still an offer? 500 million at a time! Five hundred million twice! Five hundred million three times! Deal! ”

With the sound of the auctioneer's hammer, the entire auction hall resounded with thunderous applause.

500 million, I am afraid that the vast majority of the companies present do not have so much profit in a year, and one company actually took out so much money to buy an advertisement on CCTV.

Wang Zheng shook his head and muttered: "Grandma's, let CCTV's grandsons get a big bargain." ”

When the deal of the first advertisement of 500 million yuan was reached, Ma Huanhua shook his head and then gritted his teeth.

He knew that this was the first confrontation, and there were three more effective 30-second commercials after the news broadcast, that is, the 30-second commercial after the news broadcast and the 30-second commercial before and after the focus interview. These three ads, which are also the only ones, are no less effective than the hourly time advertisements fifteen seconds before the news broadcast.

"If you have money, their whole family, I want to see if they want to eat all these four good advertisements!"

"Fourth brother, why is their family so rich?" Sun Youqian asked anxiously.

Ma Huanhua said angrily: "The ginger wine that costs less than three yuan makes them sell for dozens of yuan, how much money do you say their family has made in the past few years?" ”

When Sun Youqian heard this, he hurriedly asked Ma Huanhou, who has worked in Win the World for many years: "Second brother, how much money does their family have?" ”

Ma Huanhou sighed and said, "Many, many ......"

Then, after the staff contacted the Wang family for the signing right of an advertisement, the auctioneer immediately began to auction the exclusive advertisement for 30 seconds after the news broadcast.

"No. 2 advertisement, an exclusive advertisement thirty seconds after the end of the news broadcast, with a starting price of 20 million, and a price increase of no less than 50,000 yuan each time, will start the auction."

The transaction price of this advertisement last year was 100 million, and it was also bought by Wang's Winning World Ginger Wine.

Then after the auction began, Sun Youqian immediately raised the sign and shouted with great momentum: "Two hundred million!" ”

This offer directly scared off 90% of the competitors.

It can be seen that for this advertisement, Ma Huanhua is determined to win.

However, Wang Zheng didn't want to give Ma Huanhua any chance, and immediately raised the sign in his hand.

"Five hundred million!"

Originally, I thought that other companies that had received some goods at this bidding conference immediately turned into spectators.

Last year's 100 million and 500 million transactions of advertising, this year sold 500 million, last year's 100 million transactions, this year the company sold another 500 million.

The effect of the No. 1 advertisement just now is better than this No. 2 advertisement, Ma Huanhua did not increase the price of 500 million, and now if the price is increased again, I am afraid that others will say that there is a problem with the brain.

The auctioneer also became excited, and the hand holding the small hammer shook involuntarily.

"Five hundred million once! Five hundred million twice! Five hundred million three times! 500 million deals! ”

In the venue, all the companies realized that they won the world this year, and it seemed that they were undoubtedly going to become the king of this year's bid.

And Ma Huanhua, who lost twice in a row, is also a little unbalanced.

"Fourth brother, No. 3 advertisement, if their Wang family calls another 500 million, will we add it?"

In fact, the effect of advertisements No. 3 and No. 4 is only about 60 percent that of advertisements No. 1 and No. 2. However, because it is also one of the four exclusive advertisements, the transaction price of these two advertisements is also very high every year. Last year, the transaction price of the No. 3 advertisement was 60 million yuan on the fourth and 80 million yuan for the fourth advertisement.

Ma Huanhua said viciously: "Plus! He shouted 600 million, let's add it too! ”

When Ma Huanhou on the side heard this, he hurriedly said: "Don't, don't be impulsive!" ”