Chapter 240: Puzzle
However, after talking to the project manager of the contractor again, after the other party repeatedly assured that the construction would be carried out in strict accordance with the construction plan he gave, he temporarily put this piece down. Pen, fun, pavilion www. biquge。 info In fact, the pit has been dug and the building construction project is also a third of the completion, followed by the treatment of the pit and the laying of various high-specification pipelines, and he is still very relieved in the selection of materials, all of which are the brands he selected, and the company purchases them in a unified manner, as long as the other party can strictly follow the construction plan, he does not have much to worry about.
Next, he had to prepare for a meeting with Huawei's president. In fact, the meeting with Huawei's senior management is just another confirmation of the project that has been negotiated. Qin Yu is very aware of Huawei's bottleneck in the smartphone sector, and the other party does have a demand for Huayu Technology and Huayu chip products, and the two sides can be said to hit it off.
Actually, to put it bluntly. Huawei's current predicament in the smartphone sector may be a common problem that all domestic smart manufacturers are struggling with in the smartphone market, that is, the low-end market is too fierce, and the competitiveness of the high-end market is slightly insufficient.
No way. When the first domestic smart phones entered the market, whether it was Lenovo, OPPO, or Xiaomi, Huawei, which came later, they all relied on impulse and low prices to win. When the domestic mobile phone technology and supply chain are becoming more and more mature, cost-effective products have appeared. It is possible to produce high-end products, but when public manufacturers try to enter the high-end market, they find that consumers are not buying it.
According to a survey report by an authoritative organization, a survey of about 70,000 ordinary mobile phone users in Huaxia, 86% of which believe that the pricing of domestic smartphones should be in the range of 500-2500 is reasonable, and the price of more than 2500 users will be quickly reduced.
However, there is another interesting option in the report, with 74% of respondents saying that they would prefer to choose a well-equipped domestic smartphone, much higher than those who prefer a foreign brand.
In other words, now everyone is more rational in consumption, and what they like is the higher cost performance of domestic mobile phones. But now the problem is that the more high-end mobile phones, the more money you can make. And only when sufficient funds are earned can we invest in technology research and development.
Why is Apple so rich? Isn't it just that the product is expensive? Are you always ahead of the curve? The leading technology can in turn ensure the hot sales of products, which is a virtuous circle.
And for domestic mobile phones. Small profits and quick sales can indeed survive, but the profits are too thin, how to invest a large amount of money in the research and development of new technologies?
It's not that there are no domestic mobile phone manufacturers trying to enter the high-end market,But the most confident is Huawei,Mate7 launched in September last year,It is true that it has received attention at the pole of 3000 yuan,But that's all。
Hammer Technology hand-style mobile phone**artisant1,Also follow the trend and sell at a high price,Within a few days, there was news of a price cut of 1,000 yuan across the board,Xiaomi note top version is priced at 3299。 After five months, the price began to be reduced......
In short, at present, it is really difficult for domestic smartphone companies to take the route of high-priced boutiques, and the constraints on their development are nothing more than several aspects, the same product appearance. Nearly identical internal specs, but lacking the killer innovation that makes people want to buy.
No way, the smartphone market is too mature, basically a mobile phone in your hands, you know that the screen is Sharp or LG, and the processor is produced by Qualcomm or Mediatek. The camera is either Sony or Samsung's ......, especially in today's collective hardware fight, and even many users can no longer experience the smooth experience brought by hardware upgrades......
And now Huayu technology has given this step, the possibility of stepping into the high-end market, as long as Huayu technology chips can really develop as described in the plan3D virtual screen function in the near future, this is undoubtedly a big leap innovation in smartphone technology, but also to the increasingly upgraded mobile phone hardware a space to operate.
After all, the hardware has to match the corresponding functions when it is good, right? Therefore, Huawei's senior management came to Shanghai to discuss with Huayu Technology how to cooperate with this technology. After all, Huayu Technology promised Huawei, and what Huawei valued was Huawei's R&D capabilities that far exceeded those of ordinary domestic manufacturers.
If a technology is really applied to actual products, the problem to be solved is not one or two, just take the 3D virtual screen technology launched by Huayu Technology as an example, and the supporting gesture control system must be there, right? Now Apple's 3D gesture technology can be applied with only a little improvement, but there is still a problem of power consumption, right? Whether it is multiple programs running at the same time, or a chip that supports virtual screens, laser holographic projection lights, it will continue to consume power. In addition, there are a series of problems to be solved, such as the assembly design of the circuit, which need to be discussed by both parties.
To put it bluntly, the manufacturers invited by Huayu Technology are all enterprises with certain strength, so everyone doesn't want to make money lying down, they are all adults, and everyone knows that this era has long been out of pie in the sky.
Based on the above reasons, Qin Yu is still full of confidence in this cooperation with Huawei. Therefore, although I also attached great importance to the meeting the next day, I was very relaxed in my mentality.
But when the two sides sat down together the next day, the atmosphere was very solemn, and it was clear that Huawei's top executives attached more importance to this meeting than Huayu Technology.
"Mr. Qin, if we really operate according to the plan you give, it means that our overall product layout and strategic focus will be shifted to the field of high-end mobile phones, and a large amount of capital will be invested in the early stage to prepare for the research and development of the next generation of models.
It is the director of Huawei's strategic marketing department who spoke, obviously after receiving the plan of Huayu Technology, Huawei has had countless discussions internally, although it cannot refuse the temptation to move towards the high-end field, but it is still concerned about the requirements put forward by some Datang Shizi Technology, and took this opportunity to put it forward directly.
Of course, this is also inevitable. Huawei is also one of the top high-tech enterprises in China, and its products also occupy a place in the world, with shipments almost closely following Apple and Samsung, of course, this is also related to the high cost performance of Huawei smartphones. Rash changes in marketing strategies will naturally worry about the greater impact on their own performance, and naturally need to be considered more prudently. (To be continued.) )