Chapter 34 Practical Marketing Interview
Brother Li saw Chang'e coming in, his eyes paused, and then he asked, "Are you Chang'e?" ”
"Yes, the little girl is Chang'e, graduated from the Department of Finance of Tianting Palace University, is a master's student, serves as the president of the financial club in the school, is familiar with financial knowledge, and the financial papers she writes have been published in authoritative financial journals in the three worlds for many times, and she has also gone to the Difu Bank for a period of internship. Pen Fun Pavilion www.biquge.info"
"For the training of new graduates who have no work experience, Tianting Bank first has to go to the grassroots sales department for training for at least half a year, and then hire them into the relevant departments according to their business expertise. Can you accept this not? Are there any questions? ”
Brother Li has experienced a lot of recruitment scenes, so he is also familiar with the doorway of recruitment.
"Yes, I don't have any problems, I just want to start from the grassroots level, so that my business skills can be learned comprehensively and solidly, and I can lay a solid foundation for my future career."
Chang'e said with a smile, a smile appeared on the corner of her mouth, and she was suddenly overwhelmed, so that Brother Li, who was sitting at the interview table, was almost stunned. After a long time, Brother Li came back to his senses, cleared his throat and said: "Okay, a teller position in the sales department, I will keep it for you, the annual salary is not high, 100,000 a year, you think about it yourself first, and then come and talk to me after thinking about it." ”
"Don't think about it, I can come to work tomorrow and the day after tomorrow."
Chang'e agreed so happily, which also caught Brother Li off guard.
Because for the position of teller, this kind of highly educated and good-looking fresh graduates, in the recruitment occasions of the mortal world, will basically say that they will consider it, and few people will agree immediately, if they encounter a better opportunity, they will basically not choose this position.
After all, for anyone, this teller is a very hard job, a test of a person's IQ, emotional intelligence, patience, marketing ability, forbearance and other comprehensive qualities, although hard, but the position is very able to exercise a person's ability value.
"Okay, since that's the case, I've counted, then you can come to the bank tomorrow with your academic certificate and heavenly court certificate to report to me."
Brother Li said with a smile.
Chang'e nodded, and also smiled at Brother Li: "Okay, President Li." ”
This is how Chang'e was decided, after being the teller of the pre-sales department.
Then it's time to recruit people from the product department and the marketing department.
But Brother Li has done several rounds of interviews, and I feel that these people are not satisfactory, and Brother Li's words, through these interviews, he gradually has his own experience in recruiting.
The sales department in front is actually a place to cultivate talents and train talents, and the career behind it must be hired to other departments, so Chang'e is very in line with Brother Li's requirements.
The recruitment of the next two departments really made Brother Li scratch his scalp.
Although there are many people who apply for these two departments, none of them meet the requirements of Brother Li.
Because the knowledge of the design of the product department is too professional, basically the resumes that pass the pass can not be screened, many people have no experience in designing this product, if there is, the salary is also very high.
Brother Li thought about it, it seemed unrealistic to achieve personnel recruitment from social recruitment, there were really too few talents in this area, so he had to go to Chen Gong and ask him to dig a professional talent to come and follow Chen Gong.
In the case of this marketing department, there are really a lot of people who meet the basic requirements in social recruitment, but most of them have relatively low educational qualifications, but the social network indicated on their resumes seems to be very powerful.
The first few batches of interviews, basically for this marketing department, although its education is high, but there is no marketing skills, are just a little higher theoretical level, really put it in the society, not competent for this job at all.
Brother Li thought about it, and planned to use the people in this marketing department, only to lower the academic standards to recruit talented people in the society.
After all, people with low educational qualifications debut a little earlier, and their ability to do things and marketing in the mixed society is much stronger than those with high academic qualifications, although their financial knowledge is not very solid, but it is not difficult to train them in the later stage, after all, there is Zhu Wu, the supervisor, and there is no need to distract themselves, as long as they don't cause any trouble, the only requirement is that their character must be correct.
So this is how the threshold began to be lowered, and through the screening of the resumes submitted in, another group of people were called in for interviews.
There are about 30 people in total.
All of them have a very awesome relationship background in the market of the three realms.
However, this time, Brother Li thought about it, even if you have a great social background, but you don't know how to market, it's still not good. I plan to do a special interview, ignore their social background, and see how powerful their real marketing ability is.
So, Brother Li contacted and communicated with this Tianting Cinema to cooperate, and he planned to conduct an interview test for these people who came to interview before the movie opened.
What is a Relationship Manager in a Bank?
That's the sales professionals who market the bank's various products.
Here's how the process of this actual marketing interview looks.
First of all, Brother Li did a round of one-hour training for these people who had just come in for interviews, and the main words were to introduce the concept of Tianting Bank's merchant cards and wealth management products, various characteristics and their basic marketing skills.
Then, the 30 people were divided into a group of five, and a total of six groups were divided into 6 groups to conduct a 20-minute product marketing test of Tianting Bank's merchant card and Tianting Bank's wealth management products before the movie opened.
Brother Li gave each of these people a special machine for opening cards. These items are rented from the grocery store in this Heavenly Garden Market, and you can use them to open various cards. And Brother Li rented it to open the merchant card of this Tianting Bank, and he also told everyone how to use this card machine, so that everyone who participated in the interview could be proficient in its card opening process.
Subsequently, Brother Li distributed a channel QR code to each of these people, and by scanning this financial QR code on the mobile phone, he could directly purchase the wealth management products of Tianting Bank, and Brother Li could clearly see how many financial products were marketed and purchased by this person on the spot in the background, and how many financial products were marketed and purchased by that person.
This is a very practical interview that tests their marketing ability, each person gets 5 points for marketing a merchant card, and 2 points for marketing 10,000 financial management.
After 20 minutes, the test is over, if you are interested in buying, but the customer does not have cash or Tianting coins on them, Brother Li will follow up and purchase the wealth management within six hours, which will be valid within the validity period and obtain valid points.
The first five people will go directly to the retest, and the results will be announced six hours later.
Very few people in the financial industry do this, although when he was in the mortal world, Brother Li has long wanted to do this, but due to the restrictions of many social relations, it is almost impossible to do this, after all, people who have relationships, want to insert people, and people who want to get in are not capable enough, and they are squeezed out when they are done like this, it is very troublesome, and when the time comes, it will be difficult to offend people, after all, this person who called Brother Li, Brother Li can not afford to offend anyone.
Brother Li's recruitment this time, in fact, many high-ranking officials in the Heavenly Court probably didn't know the news, so they did it so hard this time. Moreover, in the early stage of bank entrepreneurship, a related account with little work ability will sometimes drag down many people and hinder the bank's progress.
When Brother Li made such a play, many people were so dumbfounded. He didn't expect to encounter this kind of practical marketing interview.
So, that's it, Brother Li took these people into the Heavenly Court Cinema, and asked these people to divide into groups and stand at the door of the corresponding screening hall.
And that's how the radio sounded.
"Three, two, one, Tianting Bank's twenty-minute practical marketing interview begins, everyone, please hurry up!"