Chapter 57 Solving the PR Crisis
"Fellow reporters, hello everyone, I am Ma Xiaodong, everyone must know me, I will go straight to the topic, Tianting Bank as a big bank of Tianting, actually did not open a function of depositing and withdrawing local currency, as a consumer, I felt very inconvenient, at the same time, what surprised me even more is that the staff of Tianting Bank did not know Difu currency, which really surprised me very much......"
This Ma Xiaodong began to talk endlessly under the lens of reporters, which made Brother Li really a little surprised, just now he was still arrogant and unreasonable in front of him, how to change his mind, it is to talk about the Tao in the reporter's place, Brother Li's brows are wrinkled at the moment, the current situation is really very unfavorable to himself. Pen & Fun & Pavilion www.biquge.info
How to solve this public relations problem has become the biggest problem at hand. Seeing that it was all broadcast live, Brother Li suddenly felt a lot of pressure.
After Ma Xiaodong had enough to talk in front of reporters, Brother Li originally wanted to invite Ma Xiaodong to come into the office again to talk, but Ma Xiaodong proudly refused, and then went out like this, and said: "I'll go to the Financial Department to complain about your Tianting Bank." I, Ma Xiaodong, can say it and do it. ”
Brother Li had no choice but to call Chen Gong, Wukong, Bajie, Chang'e and others to the conference room of the head office and held a meeting to discuss this issue.
At the meeting, when Brother Li mentioned the name Ma Xiaodong.
This Zhu Jiufu smiled and said, "Ma Xiaodong? It's him? I thought it was, haha, it's too familiar. ”
"Jiufu, do you recognize him?"
Brother Li asked.
"Well, when I worked in the Difu Bank before, I dealt with him every day, he was in the Difu Bank, as long as he saw something unpleasant, he would find fault and complain, originally a week to do a business complaint once, and then a week to come almost four times, every time I complained, almost all the people in the Difu Bank knew this person, basically saw him to do business, either let it go far, or it was very careful. But this person will always be caught complaining, but at that time, the Financial Department had not yet come out, so at most the complaint was only made to Dong Zhuo, and since it was all from the bank, it was naturally digested. There were many complaints, and no one paid attention to him at the prefectural bank. Now, the new financial department has been established, but this time, it has given him a new place to vent. ”
Jiufu said.
"I really don't know why this Ma Xiaodong has such a big hatred for the bank? I really can't figure it out, and I even made a live broadcast, which made us very passive. ”
Brother Li said.
"This Ma Xiaodong's wife was originally a customer manager of the Difu Bank, and later his wife raised a little white face outside, rolled up Ma Xiaodong's money and ran away, Ma Xiaodong held a grudge, and naturally had a good impression of our banking industry. Therefore, whenever he encounters something that makes him unhappy in the bank, he will feel that our bank is embarrassing him, and it is deliberately making things difficult for him, so he thinks of complaining. Because, Ma Xiaodong ran into a wall in the bank before, and he didn't know who told him that complaints can protect his rights or something, so when he encounters something unpleasant in the bank, he wants to complain, as for the matter of complaining, an employee is afraid, he will say good things, and the business that can be done has been done, the main thing is that he is afraid that he will sue him and go around, so he has tried and tested the trick of complaining, and he has slowly learned to engage in public relations and expand this matter. ”
Jiufu said.
As soon as Brother Li heard Wan Jiufu say this, he immediately understood the cause and effect, it turned out that as soon as Ma Xiaodong came to the bank, he encountered something unpleasant, so he came to complain because of this reason: his bank wife ran away with someone else. No wonder there is such a big resentment.
After understanding the consequences, Brother Li then asked, "Jiufu, how did you deal with this matter when you were in the Difu Bank before?" After all, all the apologies I can do so far have been done. Tell us about your experience. ”
"Hehe, Governor Lee. You really asked the right person this time, and I am really good at dealing with Ma Xiaodong's complaint. I think I come across this four or five times a week. Hehe. This Ma Xiaodong has a weakness, and I have grasped this weakness every time to make him settle down and suppress this complaint. He has a mother, very sensible, every time I meet him complaining, I will go to his mother's house, bring some rice, oil or something, it is very effective, as long as I talk to his mother, he will be silent the next day, and his complaints again and again are so suppressed. ”
"I see."
Brother Li nodded and said, "Jiufu, Chen Gong, the two of you will go to Ma Xiaodong's mother's house with me today, Chang'e, you help us buy some rice and oil, it seems that whether you can survive this public relations crisis safely depends on Ma Xiaodong's mother." ”
Then, Brother Li ended the meeting, and walked towards Ma Xiaodong's house with Chen Gong and Jiufu with rice and oil.
Not long after, when he arrived at Ma Xiaodong's house, he saw an old woman drying clothes, and Brother Li hurriedly stepped forward to introduce himself.
Then they chatted and explained the purpose of the trip, Ma Xiaodong's mother is also very talkative, she is really a very sensible person, and she said that she would talk to her son when she turned around, let Ma Xiaodong stop making trouble, Ma Xiaodong's temper is not very good, etc.
That's how Brother Li went back and waited for news.
The next day, Brother Li asked Chen Gong to make a phone call to probe the tone of the people in the Supervision Department of the Financial Division, but heard that there was no complaint application from Ma Xiaodong, and Brother Li was also relieved, it seems that what Jiufu said is really quite effective, Ma Xiaodong's old mother must have told Ma Xiaodong, and Ma Xiaodong will stop.
Otherwise, it's good that Song Gongming knows about it just like this, after all, Song Gongming is his own person, and he is still in the round for himself, but if he is known by this Li Ru, then I am afraid that he will be punished viciously, after all, this Li Ru was a person from the Difu Bank before, and he will not leave any mercy under his subordinates, and he will intensify his own efforts.
In the media, Brother Li quickly recruited a large number of reporters to make a follow-up report on the incident, and strive to broadcast it as soon as possible, so as to avoid the incident having a greater impact on the reputation of Tianting Bank.
Finally, the Ma Xiaodong incident was successfully resolved, and Brother Li eased up, and the next step was to start investing in the research and development, upgrading and marketing of financial products.