On November 1, along with the introduction of the new commission plan, there was another small announcement, which was launched by Yan Wenlong after repeatedly communicating with his boss and persuading Liang Xinjie. Pen, fun, pavilion www. biquge。 info

On the company's OA system, Liang Xinjie wrote a thank you letter in his own name.

"In the past 8 years since the establishment and development of the company, it is inseparable from the input of many employees, and many people have affected their lifelong events because of their work and hard work. In order to create conditions for many single employees to get rid of singles, the company decided to take a day off for all employees on the day of Double 11. On the day of Double 11, employees who do not have objects can seize the time to pat and drag. Employees who have a partner can also relax and enjoy a comfortable day with their partner. ”

To this end, Liang Xinjie invested resources in the singleness of the company's employees for the first time. In the second paragraph of this thank-you letter, he writes:

On the day of Double 11, the company's human resources department will organize two large-scale blind dates, inviting single employees within the company to participate. The blind date meeting was divided into two sessions, one was an internal employee meeting, and the other was to cooperate with a blind date website to introduce high-quality single young people in the society. There is no charge for all participating employees, and the company is responsible for the venue fees, activity fees, beverage fees, etc. involved. ”

"In addition, for employees who have already identified the target of the filming, all transportation expenses and movie tickets involved on the day of Double 11 will also be reimbursed."

At the end of the thank-you letter, Liang Xinjie wrote: "Only by letting our dear colleagues have no worries, can we let you devote yourself to your work and make this platform bigger." Therefore, the company will continue to provide such care to its employees for a long time. ”

"For employees who can successfully get out of the list within the year, the company will give the most special reward, and each employee can apply for a company's Yue Platinum no annual fee credit card."

After the release of this thank-you letter, there was a boil within the company. In particular, many young employees were excited and applauded and full of gratitude to the company. Even employees who have already started a family are satisfied with this, saying that the company's approach is very humane.

Yan Wenlong took a screenshot of the thank you letter, and then sent it with his Weibo account and WeChat circle of friends. When he forwarded it on the trumpet, he also added his own comment: "Alas, someone else's company! Does this company still recruit? Don't stop me, I'm going! ”

This Weibo was quickly reposted in large numbers, and many young people who were forced to work overtime on Double 11 reposted this Weibo one after another, and soon, the number of comments on this Weibo exceeded 10,000.

"Oh my God, it turns out that Double 11 can still be a holiday, this company's benefits are really good!"

"That is, Trinity has really made Double 11 a festival!"

They also organized blind dates for employees to reimburse them for transportation expenses and movie tickets. Nowadays, what other company can really spend money to solve the problem of singleness of employees like Trinity! ”

"The benefits of this company are so good, I'm going. Trinity has never used the credit card before, and the people who have used it will introduce it, and it is easy to use or not! ”

"I've used their Yue Platinum card, which has no annual fee, and the income requirements are not so high. With this credit card, you can take the VIP channel at the airport, you can pay 1,000 yuan for a two-hour delay, you can get free of handling fees for overseas consumption, you can get a 50% discount for coffee at Starbucks, and you can get a 50% discount or 50% discount in many well-known restaurants. Watching IMAX movies, it only costs 38 yuan a ticket, which is really cost-effective! ”

"With such a good product and no annual fee, it's no wonder that only their internal employees get cards. When, I'll get one to use, too! ”

"This kind of card must be very costly, so it is limited! I think it's better to submit a resume and join Trinity. In this way, you can enjoy the holiday, be eligible to participate in the blind date, and reimburse the expenses, plus a Yue platinum card, and kill multiple birds with one stone! ”

During these discussions, Yan Wenlong added fuel and vinegar from time to time, revealing the information of this event little by little, revealing the information of the company's products, making this incident full of topicality. He also used his golden finger and hacking technology to carry out large-scale promotion in many forums, Weibo, and circles of friends, so that this incident continued to ferment, spreading like a virus.

By November 3, due to the popularity of the news, many TV media, radio, and newspapers reported the incident in small lengths, forming an omni-channel coverage and allowing more people who did not use the Internet to understand the incident.

In the five days from November 1 to 5, under the planning of Yan Wenlong, the incident spread amazingly. Judging from the publicity data, the total number of dissemination on major online platforms has exceeded 160 million, and the number of traditional media participating in the dissemination has reached more than 230.

Not only the total amount, but also the reaction of public opinion and the comments of the public also showed positive evaluations. Most people think of Trinity as a responsible company, and many people are interested in the company's benefits and culture.

This incident also gave the Yue Platinum Credit Card sufficient exposure time. Overnight, Trinity became a major player in the credit card industry.

On January 25, the first quarter after the commission reform, and the third month after viral marketing, the changes in Trinity began to appear, and the effect of the reform was quite obvious.

First of all, after the performance appraisal in the fourth quarter, Trinity issued the largest year-end bonus in its history. In particular, the core sales team has basically increased by more than 50% compared to before.

Among them, an experienced and loyal sales executive received the first special award for his outstanding individual and team performance. The company announced that based on the director's long-term performance and loyalty, he will be rewarded with a small apartment near the subway near the suburbs, with a total price of about 1 million yuan.

Another salesman who has worked for two years was also awarded the Progress Award for his outstanding performance and ranking among the best in a number of data, and the company rewarded him with a car worth 180,000 yuan.

As soon as the two rewards came out, the company sighed. Only then did the employees understand that Trinity was no longer a door-slamming company, and that those incentives and reforms were what they said. As long as you do a good job, you can really have a house and a car.

In the industry, the get-rich-quick effect created by Trinity has also caused a strong response, and it has become the most high-profile credit card company for a while.

According to data from the Human Resources Department, a large number of job seekers have submitted their resumes to Trinity in the past three months. The company opened more than 20 job openings, but received more than 330,000 offers, with an average of 16,000 applications per position.

Although the human resources department worked overtime, it still couldn't see it at all. Those endless resumes blew up the department's recruitment mailbox six times. In the end, the HR department had to remove the job advertisement, delete all resumes for the last month, and set up rejection and auto-reply emails to no longer receive new resumes.

Data from the sales department shows the success of the viral marketing strategy. In just three months, 780,000 applicants have applied for Yue Platinum Credit Card, of which about 610,000 have successfully applied for the card, and the card opening rate and first swipe rate are both above 98%.

This product has set a number of records in a short period of time, becoming the first product in the industry to exceed 500,000 card applications within three months, becoming the credit card product with the highest search volume, the product with the highest average monthly transaction volume, the product with the highest activity rate, and the best-selling product since Trinity.

In addition to this, the reform of sales commissions has also brought about great results. Trinity quadrupled the number of new customers in the fourth quarter from 150,000 to 640,000, completing the full year of business in one quarter. The rapid growth of new customers has also led to the rapid growth of card issuance, transaction volume, loan balance and other data, and various reports are quite bright.

Under the continuous favorable conditions of product explosion, revenue increase, and customer growth, Trinity's original state of stormy state is gone, and employee morale is high. The office is no longer a picture of drinking tea and complaining, but employees are busy with excitement.

After entering January, people's hearts have settled down a lot. Many employees said that working at Trinity has a face. Good benefits and thriving trends make everyone feel very reassured, and the talk and envy from the outside world also make employees feel very face-saving.

No one is leaving in a hurry, but wants to do a good job in their hands and increase their income. In the office, there was more laughter and laughter.

At the dinner of some old and new salespeople, two very different attitudes emerged.

Those salesmen who left, many people felt regretful, regretted leaving early, missed the new commission policy, and missed the opportunity to win the house and car, otherwise it would not be the turn of those two lucky winners.

And those who stayed at Trinity were fortunate to stay and witness the great changes in the company. Many of them have entered the core sales team through their own efforts and have become the biggest beneficiaries of this reform.

Once they become the core team, their work is the hardest, the tasks are the heaviest, and the challenges they face are the most severe. But on the other hand, the remuneration is also the most generous, and many people's bonuses have doubled compared to before, which makes them full of surprises. In particular, some employees who were originally unknown and had average performance suddenly got three times more rewards than before because of their good performance, and they couldn't sleep with excitement.

For these core team salespeople, not only has their income increased, but they have also gained a lot in other aspects. Because of their outstanding performance, they have suffered endless praise, received a variety of benefits under different names, and also carried out rotation training in multiple positions, multiple regions, and multiple product lines, and various trainings for them are also endless. In addition, they have the opportunity to be mentored one-on-one by more senior sales elites and gain experience from experts.

In addition to these compensation, benefits and training improvements, many people also talked about communication issues. With the promotion of Yan Wenlong, Trinity has established a regular communication mechanism between superiors and subordinates. At the bi-weekly communication meeting, the subordinate can have a heart-to-heart conversation with the superior, express his confusion and needs, and put forward ideas for improving the work.

Many people think that no matter whether this kind of communication can solve the problem, at least this form is very warm, so that they feel that the company cares about employees, and there is a channel to reflect any difficulties. They believe that working in such a company, the body is tired but the heart is not tired, and their future is very promising.

With more and more private exchanges like this, those colleagues who left were also moved and had the idea of returning to Trinity.

The applications of these people were all transferred to Yan Wenlong, who screened them one by one and made a decision. This matter kept him busy until he was approached by Tian Xiaofeng to talk.