In the lively lotus restaurant, Yan Wenlong smiled with satisfaction while eating the chef's new dishes, while looking at the busy boss and the central kitchen. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Yang Chengyi's hands and feet were fast, constantly counting each customer's bills, collecting money and finding money in one go, so busy that he didn't look up for a moment. But a "Lao Yang! The shout still made him raise his head.

Yang Chengyi looked over and saw the person who was greeting him, and responded in surprise: "Lao Zhao! What are you doing here? He looked at Yan Wenlong's face again and said, "Yan Wenlong! You're here too. ”

A round-faced man walked past Yan Wenlong and walked towards Yang Chengyi. He followed Yang Chengyi's eyes, looked back, and asked, "Old Yang, this young man is Yan Wenlong?" It's the business wizard you often mention?! ”

Yang Chengyi put down the work in his hand, came to Yan Wenlong's side, and introduced to him: "Wenlong, this is my friend Zhao Hai, he has always said that he wanted to meet you before, but he didn't expect to meet you here today, you can get to know each other!" ”

Yan Wenlong politely stretched out his hand, shook hands with Zhao Hai, and said with a smile: "Mr. Zhao, hello!" ”

Zhao Hai held Yan Wenlong's hand tightly and said, "I have heard about your deeds many times, it's amazing!" I know that you are the master behind Lao Yang, and most of the popularity of the lotus restaurant is due to you. Later, I paid attention to all your news and found out that you also founded Nako Network and developed the Taste App. In a short period of time, you have increased the company's performance by 50% and monopolized the campus staging market. ”

"I have great admiration for you! I've always wanted to see you, but I can't find time or opportunity, and today I finally have a chance! Zhao Hai said, and sat down beside Yan Wenlong: "I have some business matters, I want to ask you, you must not hesitate to give advice!" ”

Seeing this picture, Sun Jiansheng, who was eating with a stuffy head, said with interest: "Then you talk first, I'll go back to the company first!" ”

After him, Yang Chengyi also left the two under the pretext of leaving the two and continued to be busy with the cashier.

"Mr. Yan, that's right, I am a network facility provider, and one of the things I have been doing in the past five years is to do commercial WIFI projects and deploy networks for businesses such as cafes. In the past few years, the business has been doing okay, but in the past two years, life has become more and more difficult, and it is almost impossible to hold on. So I want to ask my brother to look at Lao Yang's face and give me some advice. If my company can thrive from now on, I will definitely thank you heavily! ”

Yan Wenlong smiled: "Mr. Zhao is too polite, you are a friend of Boss Yang, that is, my friend, I will definitely help if I can, no need to talk about remuneration." If there is any difficulty, you can say it, and I will see if I can give you some ideas. ”

Hearing Yan Wenlong's statement, Zhao Hai began to talk endlessly, and his expression slowly changed from excitement to sadness.

According to Zhao Hai's introduction, the Lintai Network Technology Company he founded is one of the earliest companies engaged in commercial WIFI services in China, providing basic network services for large merchants, and making some money in the early years with mature products and services.

But recently, the WIFI service, which is the entrance to the traffic, has gained the attention of capital, and several competitors have received investment. The most direct means of competition for these players blown up by capital is the free model, which gives equipment and bandwidth to merchants, and even subsidies.

This model suddenly knocked out the traditional model of Lintai, which is based on fees. Lintai's shortcomings in using capital and storytelling to blow bubbles are fully exposed and unable to keep up with the rhythm of competitors.

At the same time, the most important thing is that Lintai realizes that 4G is rapidly replacing WiFi. As a 4G pilot city of China Mobile, Taigang City has a good 4G experience and cheap packages, and WiFi has been greatly replaced in urban areas.

After listening to Zhao Hai's introduction, Yan Wenlong also began to frown. Although he thinks that commercial WIFI is a good project, this project is too heavy, the investment is large, the payback period is long, and it is difficult to obtain added value before it is formed. In his opinion, scaling up comes first, and then only on this basis can you make money through value-added services.

He shook his head: "Mr. Zhao, I can't just come up with an idea to make your business turn into a disaster, you can't think of it for so long in the industry, and I can't create a road out of thin air." I can give you a medium- to long-term three-step plan to help you transform. ”

Yan Wenlong believes that the first step is to expand the product coverage of Lintai Company and increase the audience. He suggested that Zhao Hai increase the distribution of commercial WIFI in cafes, teahouses and other leisure places, and compete for key nodes at low prices or even free of charge.

In addition to the café, Lintai Company should also lay out in the transportation hub with a large flow of people, and provide commercial WIFI at high-speed rail stations and airports. On this basis, it will be further extended to deploy commercial WIFI to high-speed rail trains, subway trains, and buses with poor signals, and greatly increase its own users.

Only when the number of users comes up, Lintai has the opportunity to obtain income through advertising and other means. Once more than 100 million people log in to the network every day through Lintai's WIFI splash page, the ads on this landing page can sell sky-high. This is the model of "wool comes out of the dog" designed by Yan Wenlong.

However, this model is particularly critical in the early stage, requiring a large amount of funds and personnel to make a layout, and without financial support, the volume cannot be done. To this end, Yan Wenlong said that he could introduce several venture capital institutions to Lintai, and he could also follow the investment.

When Zhao Hai heard this, he showed a thoughtful look. When Yan Wenlong said the profit model of "wool out of the dog", he suddenly realized: "This method is really good!" More promising than direct charges and can be my number one goal in the future. ”

"So, what am I going to do in the medium term?" Zhao Hai asked eagerly.

Yan Wenlong smiled: "Coincidentally, I have been working on a blue-collar installment product recently. Because of this project, I used to eat and live with blue-collar workers in the factory, and I researched for a long time and got to know their environment. This group of people can be used as your second stage of customers. ”

Yan Wenlong told Zhao Hai that China is a global manufacturing base, and there are a large number of factories and industrial parks in the suburbs of major developed cities, as well as the largest commercial WIFI demand point - factory dormitories.

Factories generally provide dormitories for workers, but in order to save costs, there is no internet in the dormitories. However, the current workers are all post-90s, and there are basically no PCs but only smartphones, so WIFI Internet access is absolutely just needed.

In the medium term, Lintai can cooperate with these factories to assume commercial WIFI for employee dormitories and provide paid Internet services. Almost 99% of these young people are willing to pay for the Internet as long as the payment experience is smooth, after all, commercial WIFI is faster, cheaper and more data than mobile networks.

According to Yan Wenlong's own observations, the proportion of blue-collar workers installing Alipay and mobile payment is not high. Therefore, Lintai can develop an agent's human flesh charging model, and each dormitory building hires a blue-collar worker who can use online banking or Alipay as an agent to collect cash, and then help people recharge online. This approach increases the payment rate without increasing labor.

Zhao Hai's brows finally began to relax, and he said with a smile: "This is indeed a good way, this group of people needs WIFI, and it may be feasible to charge him 30 yuan a month." Great, by the way, along this group of people, can we do more profitable business, such as the distribution of apps and games, both of which are willing to pay for the local wealthy, in order to get customers willing to pay the capital. ”

Yan Wenlong shook his head: "This idea is good, but you still don't know about this customer group, and distributing apps and games is not attractive to them, because they are too tired!" ”

In most factories, machines and capacity run for long periods of time, and workers generally work in two shifts. The day shift ends from 7 a.m. to 10 p.m., with lunch and dinner in between. The evening shift runs from 7 p.m. to 7 a.m. the next morning, with supper in between. Moreover, because the crowd is too fixed, it is not conducive to constantly installing new apps and games.

Yan Wenlong believes that on the future platform of Lintai, you can consider doing some advertising, pushing some online novels, and pushing recruitment advertisements, these light information has a short reading time and can be continued at a breakpoint, although it is not as much as APP and game distribution, but it is more suitable for the needs of blue-collar workers.

"Actually, these are expedient measures, you can't change the big picture, you just use these ways to get income and fight for enough resources to deal with the general trend. The real future is in the later stage. ”

Yan continued: "The popularization of 4G and the reduction of costs, as well as the reduction of the cost of basic broadband access, are the most devastating problems for the paid WiFi business model. ”

"Yes! Oh, yes! The thought of this gives me a headache, so I'm sure I'll want to ask you about what to do. The development of 4G is unstoppable, and I am very worried that I have invested so much equipment, manpower, and services to provide these services will be worthless and scrapped in a year or two. ”

Zhao Hai asked anxiously: "If you think of this problem, you must have a countermeasure, right?" What should I do later? ”

Yan Wenlong patted Zhao Hai's shoulder and signaled the other party not to worry. He said slowly: "In the later stage, you need to transform into a data company. ”

According to his design, in the later stage, Lintai needs to make all the WIFI free in order to continue to attract customers. After mastering the Internet entrance, a large number of people will access the Internet through Lintai WIFI every day. The daily access and network behavior of these people will generate a large amount of data, which will be Lintai's greatest asset and the core condition of Lintai's future transformation.

There are many ways to monetize your data, such as tracking downloads of an app and helping the fund do its due diligence. Or monitor and analyze the real-time traffic of various airports in China, help financial institutions analyze the real-time situation of domestic travel, and perhaps reflect whether the local economy is entering a downward channel from one side. In addition, through some of the most relevant analysis and data related to the life of young people, we can provide suggestions for merchants on product design and marketing decisions.

With the increase of Lintai's customer scale and the continuous accumulation of data, the total amount of Lintai's data assets in the future will be more, more comprehensive and more valuable. With the collection, analysis and commercialization of data, Lintai will face an invincible position.

When Zhao Hai heard this, he looked excited, and excitedly held Yan Wenlong's hand: "It's amazing!" This strategy of yours is fantastic! You have found a way to develop for our company's capabilities, and it is in line with the future trend hot spots. I feel like I've seen a bright path! Brother Yan, you really deserve to be a business wizard! I will keep these suggestions of yours in mind, and I will not forget your great kindness, and I will definitely repay you! ”