Chapter 61: Do You Want to Fight for Your Life?
Yan Wenlong asked, "We have finally come to the point we envisioned, so that you can completely kill this company." Pen | fun | pavilion www. biquge。 info”
"That is, but at this time, the valuation of Konecranes Garden has dropped significantly, and I only spent 60 million to buy 72% of the shares in the hands of three PEs, and successfully turned Konecranes Garden into a subsidiary of mine."
Yan Wenlong nodded: "Well, Konecranes has experience in low-cost operations, and can be used as a low-end brand for you, you can inject resources, restore its independent viability, and send it out to attack the low-end market in the future, let dogs bite people, and play a role in protecting the mid-to-high-end market." ”
When Chen Jiheng heard this, his eyes lit up. He was hesitating to position Konecranes and enter into integration, and now Yan Wenlong's strategy gave him a new direction.
Chen Jiheng opened his mouth and said: "After accepting Konecranes, the new business model has entered a period of rapid growth, and I have been in a good mood recently, so I specially booked a table in Yuyunyuan and invited you to dinner." Thank you. ”
"According to the financial statements of the first half of the year, our net assets reached 200 million, the total assets were 570 million yuan, the sales revenue in the first half of the year was about 140 million yuan, the annual sales revenue is expected to be 340 million yuan, and the total order amount is about 700 million yuan. By the end of this year, our company is expected to reach a net profit of 50 million yuan. ”
"This kind of data was unimaginable in the past, and it was all thanks to you. You are truly my lucky star. You are the man behind the dramatic change in the industry. ”
"At the beginning, I thought you were just a credit card salesman with good sales skills, but where would I have thought that you were actually a master who could repeatedly achieve miracles with a strategic mind. Terrible! Terrible! ”
Chen Jiheng picked up his wine glass and said, "Come, have a drink!" With that, he drank all the wine in his glass.
Yan Wenlong smiled and drank the wine in his glass. "I'm not a good person, I just have an idea," he said. You've come up with this idea, and that's where the real power comes in. ”
Chen Jiheng further asked: "Now, our company is further integrating resources, expanding the market, and intends to copy this overall solution model to various places. ”
Yan Wenlong knew that this meal was not so easy to eat, so before he came, he chatted with Na Ke and learned about the path taken by the alien garden industry.
Yan Wenlong raised his eyebrows and said, "Mr. Chen, your model can be further improved and replicated everywhere. But as competitors become familiar with this business model and develop it, the competition will also be fierce, and your good days will be about three years away. ”
"During this period, you need to strengthen the team as much as possible, improve operational efficiency, accumulate capital, and prepare for further transformation in the future."
"Transformation? And transformation? How to turn this time? Chen Jiheng asked.
Yan Wenlong said: "Of course, you have to transform, you have to maintain a monopoly position that no one else has, so that you can continue to live a good life with high profits and high income." Transformation isn't a one-step process, you need to prepare now. ”
"The garden represents a good natural environment, a comfortable and pleasant physical experience. Starting from the garden, according to your ability, it can naturally extend to the field of tourism. ”
"At present, the country is promoting the development of small towns with characteristics, and you must grasp this general trend. Tongyi Garden can find a town with good scenery, with water and river, and use your greening ability, garden design and development ability to create an ecological town with beautiful scenery. ”
"In terms of site selection, the ecological town can be selected within 30-60 minutes' drive from the urban area, airports and railway stations, and within 1-2 hours of driving from the surrounding cities, with convenient transportation and large flow of people; In terms of construction, the PPP model is used to leverage large projects with small funds, and framework agreements are signed with local governments to accelerate the replication of ecological towns; In terms of operation, the eco-town is divided into different sections, and according to the characteristics of the project, it is developed and operated in cooperation with professional institutions; In terms of content, leisurely tours, garden tours, and parent-child tours can all be tried, and AR technology can also be combined to inject interactive technology tourism into ecological towns. ”
When Chen Jiheng heard this, he fell into deep thought.
After a long time, he said excitedly: "This idea of yours is great, the field of vision is large, but it feels very reliable." I'll study it when I get back. I have a hunch that this eco-town will be a great success and will set off a new wave of industry change. ”
At night, the full moon is reflected in the water, the spring water is murmuring, and the night view of Yuyun Garden is even more beautiful. The breeze was blowing, and the two people in the seat were more comfortable.
Yan Wenlong came to the door and enjoyed the beautiful scenery for a while. He returned to the table and said, "You rich people, you will really enjoy it!" ”
Chen Jiheng said: "The enjoyment is temporary, more often it is pain, fatigue, worry, busy for the company's operation, working for the employees. ”
"So, I've always wanted to work in industries that come in quickly and don't work so hard, such as the financial industry."
Chen Jiheng leaned his head closer to Yan Wenlong: "I came to you today, mainly because there is an opportunity to enter the financial industry in front of me, it is a credit card company, and it just so happens that you are in this industry, so I want to hear your opinion." ”
"Credit card companies? Which one? What kind of opportunities? Yan Wenlong asked.
Chen Jiheng took out a business card and handed it to Yan Wenlong.
The name of the person on the business card is Liang Xinjie, the president of Trinity Credit Card Co., Ltd. and the largest individual shareholder. Liang Xinjie and Chen Jiheng once had business contacts and got along well with each other.
The credit card industry has high capital requirements and burns money. Therefore, Trinity has recently increased its capital and shares, and plans to introduce new investors, optimize its shareholding structure, and obtain the funds urgently needed for the company's development.
After Chen Jiheng heard the news, he was also ready to move, and immediately told the other party that he was interested and asked Liang Xinjie to send some information.
He took out a book of materials from his bag, handed it to Yan Wenlong, and said: "This is the business plan of Trinity Company's capital increase and share expansion, you can take a look at it first." Pay attention to confidentiality, it is full of people's internal information. ”
"If you have any opinions, be sure to tell me. I must be reminded of the risks here. ”
Chen Jiheng accentuated his tone: "After all, you are in this industry, and you are familiar with the operating system and key risk points of credit card companies. In addition, you are a person with outstanding business skills and a macro vision. You have outstanding business skills in credit card sales, and I can trust your character, so my first instinct was to talk to you. ”
"I don't know how much money you have, if you can, I suggest you join me in the company of Libang. After I become a shareholder of this company, I can send you to this company to participate in the internal operations. ”
Chen Jiheng smiled: "After your money and your people are placed in this company, with your ability, I don't have to worry about my investment failing." So, you might as well think about it. ”
Yan Wenlong took the information, and while flipping through it, he said: "I've heard of Trinity, which ranks relatively low, but it is still a regular credit card issuer. ”
Yan Wenlong looked at the information in his hand, read it carefully page by page, and flipped through it all the way, sometimes frowning, sometimes thoughtful.
Looking at Yan Wenlong's serious appearance, Chen Jiheng did not disturb him, but drank tea alone and watched the night outside the window.
Ten minutes later, Yan Wenlong closed the information, handed it to Chen Jiheng, and said, "Mr. Chen, I basically have some understanding of this Trinity company. ”
"This company, to be honest, is small in the industry, whether it is the number of card issued, the scale of customers, the transaction amount, and the loan balance are ranked outside the industry more than a dozen, belonging to the fifth echelon of enterprises, the overall strength is insufficient, and the brand influence is also very weak."
"From the perspective of business conditions, in the past five years, the average growth rate of Trinity has been between 10% and 20%, which is really slow compared to other companies. The growth rate of loans is smaller than the growth rate of card issuance, indicating that Trinity's customer operation capacity is limited and its follow-up development stamina is insufficient. ”
"From the perspective of the internal system setting, Trinity's sales force and marketing personnel are relatively weak, and the risk system is relatively perfect. The IT system also needs to be upgraded, and the business processing volume can only cope with the scale of 10 million customers, and there will be problems in the next year. ”
Chen Jiheng nodded: "Yes, if it weren't for the development bottleneck of this company, it would not ask for help from our traditional enterprises and seek capital increase." ”
Yan Wenlong said: "Funding is a must, and if the company wants to break through the predicament, in addition to investing in information systems, market development, and operation management, it also needs to expand the amount of capital, so as to expand the scale of loans." Without hundreds of millions of dollars invested, it is difficult to produce real results. ”
"In addition to the need for financial support, Trinity also needs to undergo a major reform, re-orient itself, focus on subdivided business areas, such as targeting female customers, and build a series of professional capabilities. Only by drastic and systematic reform can the company gain new development stamina, otherwise, it is useless to have money alone. ”
When Yan Wenlong said this, he couldn't help but make a small calculation in his heart.
To be honest, Chen Jiheng's proposal made him tempted. If he can take a stake in a financial institution, he will be able to use the company's assets and huge leverage to accelerate the speed at which he can make money. For example, if you want to earn 1 million, you may be able to save it for three years by working part-time, but if you own a company, it is only a matter of minutes.
He very much hopes that he will achieve his goal of becoming a super-rich man as soon as possible, and only with enough money can he let his family live a worry-free life, and can he get out of the current predicament and do what he wants.
Only with enough money and tens of billions of assets can he start that huge project to build a starship for Nako and send Nako back to her hometown.
But on the other hand, if you want to use credit card companies and have enough leverage, it means that you must also invest a lot of money and obtain a certain amount of equity participation or even a controlling position.
That also means that you have to invest tens of millions or even hundreds of millions of dollars to really have influence on this platform, but for a young person who has just graduated for more than a year, where can there be such a amount of funds.
Thinking of this, Yan Wenlong couldn't help but feel frustrated. Maybe I should be realistic, work more and earn more money, and when the conditions such as more abundant funds are met, I will consider investing in a platform.
Do you just give up? Yan Wenlong asked himself.
No! Never!