Yan Wenlong didn't speak, he understood Ma Liqun's mood, and it was more difficult to make a decision than to give a speech. Pen, fun, pavilion www. biquge。 info Especially for decisions that involve a lot of resource investment, you must consider all aspects thoroughly, and you must have the determination to lose all your hole cards before you dare to really make such a major decision.

"In fact, the use of BI technology to conduct in-depth development of credit card customers represents the future of the industry. We must be on the right path, which is much more reliable than blindly expanding the sales force and increasing the issuance of cards. These investments will definitely pay off. ”

"Our increased investment in big data technology can be compensated for in other areas through the cost savings of the new model. For example, in the future of credit card sales, a new model of online sales can be adopted. We can cooperate with target websites, search engines, and APP entrances with large traffic to place our ads. ”

"Although this model increases the cost of online promotion, compared with manual sales, this model has a wider coverage, all-weather online, and faster growth. This model can save a lot of offline sales force, not only the salary expenses of these people, but also huge management costs such as venues, communication, equipment, and training. ”

"So, although this new model will change my life, I still have to recommend it to the boss."

Ma Liqun nodded: "Well, the young man is good, and he has a strong macro awareness." Your opinion inspires me a lot. I am also impressed by the new business of installment loans, new technology of data mining, and new model of online sales that you proposed, which are very valuable. ”

"I'll think about your comments again. Tomorrow at 9 a.m., I will set aside time for you to come to my office, and I will discuss it with you again. ”

After returning to the office, Yan Wenlong began to get busy, first made arrangements for the front-line sales work, proposed a solution to the frequent common problems, and unified the speech.

After that, he buried his head in the desk again, reorganized the new business, new technology, and new model that he told Ma Liqun at noon, and made a report.

In this report, he focused on analyzing the market potential of the business, refining the investment scale and investment rhythm, and designing the online and offline integration plan between the new model and the traditional model.

Before he knew it, the time had come to 5:20 in the afternoon, and when Yan Wenlong raised his head to answer the phone, he found that he could barely lift his arm, so he reluctantly picked up the phone.

He said to the phone: "Mr. Chen? Hello hello hello. Something? Okay, meet and talk, you pick the place, I have time tonight, well, okay, goodbye. ”

In the middle of the city, near the sports center, in a green belt, there is a small private garden with small bridges, flowing water, pavilions.

Yan Wenlong walked through a rockery and waterfall, walked across a covered bridge, came to an island in the middle of a lake, and walked into an antique room.

It was his first time here. This garden, called Yuyun Yuan, once had a glorious history, has now been rented by a wealthy man and transformed into a private restaurant, with only private room service, only six orders a day, three orders at noon and three at night.

Yan Wenlong also knows that this garden is a United Nations cultural heritage, and it was once a four-star scenic spot, famous for its waterfalls and long pavilions. Because of the excellent scenery here, there is an endless stream of people who come to Yuyunyuan for dinner and business negotiations, even if the per capita consumption of thousands of yuan still can't stop the enthusiasm of diners, and it is difficult to find one for a long time.

He pushed open the door, sat on the chair called "Eight Faces to the Wind Hall", and said to Chen Jiheng, who was playing with his mobile phone: "Mr. Chen, it is really not easy for you to book it here." The consumption here is so high, this meal is going to make Mr. Chen break the bank. ”

Chen Jiheng put away his mobile phone and said to Yan Wenlong: "Where is it, this is how it should be." I have hosted several banquets here before, so I got along with the boss and booked a seat. I don't dare to invite you to eat in ordinary restaurants, only here, I feel that I can be worthy of your favor. ”

Yan Wenlong heard him say this, and knew that this guy often came here to be corrupt. He listened to the other party's tone and demeanor, and knew that Chen Jiheng should have had a good time recently.

"It seems that Mr. Chen has been proud of the spring breeze recently, and the company's business development is good." Yan Wenlong asked.

Chen Jiheng was not modest, but nodded. He got up, poured Yan Wenlong a cup of tea, then poured it for himself, and then began to tell the story.

Chen Jiheng's Tongyi Garden Company, since the launch of the overall solution of accurate matching, with its solution to meet the needs of customers and exceed the service standards of customer expectations, in one fell swoop, the garden market in one fell swoop, the performance has been quite hot in the past six months.

Tongyi's first overall solution project, which is the municipal project of Taigang City, has achieved good results in Taigang City and Hexingyou Province, and has won consecutive awards, forming a benchmark effect.

For municipalities, this new model frees up a lot of post-maintenance staffing for other areas such as building construction management, drainage network management, and road management.

But at the same time, they have used less personnel and energy to achieve better municipal greening effects and faster and more comprehensive maintenance, rest, replacement and other services. The staff and non-staff who were abolished were hired by Tongyi Garden, and there was no social impact and no worries at all.

This benchmark case was quickly known in the industry, and a large number of municipal departments invited Tongyi Gardens to participate in the bidding, and some even set up specific bidding thresholds for Tongyi Garden.

Therefore, Tongyi Company has continued to have large orders in the past six months, with an average order size of more than 30 million, 4 orders of more than 50 million, and a total order amount of 400 million yuan, setting a number of new records.

The 18 prefecture-level cities in Xingyou Province have all been captured by Tongyi Garden, and 13 provincial capitals and key cities in other provinces have also won bids.

Chen Jiheng said: "In the past, I was worried that I had no orders and was restless all day long. Now I'm ****** worried again, there are too many orders, and I don't dare to pick them up. I'm now in control and deliberately reducing the number of bids. ”

"There are seven or eight cities that were fighting price wars in the first place, even the ones that made us lose in the price competition, and they all invited us to bid recently, but we all declined. Damn, I can't look at those municipal departments who are bent on money and have no vision, and I don't want to deal with them for a minute. ”

Yan Wenlong said with a smile: "You still have to pay attention to proportion, don't offend others, this circle is so big, you must cherish your own brand." By the way, there are more orders, how about the price? ”

Chen Jiheng slapped his thigh: "This is the most awesome thing about you, you have multiplied my order by nearly six times, but the unit price is very good, and the profit margin of each order is twice as high as before the price war, even if it is nearly three points higher than the best 2011." ”

"A few months ago, how could I have imagined that there would be such a good day as today. All of this is thanks to you, Wenlong, no matter what delicacies I invite you to eat, it is all due. Chen Jiheng said with emotion.

At this time, several young girls in cheongsams came in one after another and began to serve a variety of dishes, including Longjing shrimp, dried bamboo shoots and duck pot, zongxiang Huaxi crab, clear soup matsutake mushroom, fresh oyster mushroom steak and seasonal vegetables, and black rice dew dumplings.

Yan Wenlong swallowed his saliva when he saw this table full of delicious food with color and fragrance. He raised his glass and said to Chen Jiheng: "Thank you, Mr. Chen, there are delicious and beautiful scenery here, which opened my eyes today." ”

He took a sip of wine and said, "You're welcome, let's start first." After speaking, he picked up chopsticks, picked up a piece of shrimp, put it in his mouth, and chewed it with a satisfied expression.

Chen Jiheng smiled, took a sip of wine, and continued to talk about his recent achievements.

He told Yan Wenlong that the previous biggest competitor, the coyote "Kones Garden", which launched a price war, has been losing ground under the latest wave of signing offensives, the number of orders has been greatly reduced, and the price has also been limited to a lower level.

Konecranes Gardens once tried to imitate Tongyi's overall solution, but like other companies, their service level and design capabilities were insufficient, and their lack of municipal management points in the natural environment of each city was far from being comparable to Tongyi. In addition, in terms of price, either the quotation is too high to win the order, or it is too low to cover the cost, and the transformation is declared a failure.

Konecranes Gardens had no choice but to shift its focus and move into the more competitive realm of community gardening. This decision has brought down Konecranes' average profit margin again, and the way of burning money to seize the market and then raising prices to make profits has encountered serious challenges.

Konecranes Gardens has been losing money for four consecutive months, and its profit is far away. In the field of municipal gardens, orders fell sharply, and in the field of community gardens, it failed to expand rapidly, resulting in the company's operation in trouble.

Faced with this situation, the PE institutions behind it have stopped blood transfusions and sought to resell shares and exit.

Kony, who lacked the ability to make blood, had to tighten his belt, desperately control all kinds of costs, drastically cut expenses and employee benefits, cancel team activity fees, cancel lunch subsidies, cancel gyms, haircuts and other benefits, and finally developed to the point that even toilet paper is no longer placed in the toilet.

In this situation, Konecranes' morale declined rapidly, key employees jumped ship, and more than 50 core employees left in less than three months, and the whole company was in turmoil.

This was followed by a decline in Konecranes' ability to fulfill customer orders, the departure of technicians leading to many on-site problems that could not be solved, and the departure of sales elders led to the beginning of a series of customer promises and eventually a series of fulfillment accidents.

Konecranes was subsequently named and criticized by several municipal departments in the industry, and its brand image plummeted.

Yan Wenlong said: "After this series of events, it is estimated that it will not be able to turn over. It has risen rapidly because of the price war, and it will also be quickly defeated because of the price war. Companies that don't focus on core capacity building and can't create lasting value for their customers are bound to fail. ”

"Haha, I don't care so much. The worse Kony is, the better I look. Damn, it was too ruthless and too bad at the beginning, and today it is destined to end like this. ”

Chen Jiheng continued: "I took this opportunity to conduct targeted recruitment and poached many people in Konecranes. You don't know, the feeling of poaching people in batches of more than ten at a time and seven or eight at a time is really cool, and these people are all business backbones. ”

"Just last week, I was approached by the PE behind Konecranes. They told me that they were disappointed with Konecranes' model and style of play, and that they wanted to sell me their shares at a low price. ”