On June 13, the well-known financial magazine "New Viewpoint" published a comprehensive report on Lexianggou in its business case column. Pen, fun, pavilion www. biquge。 info

In this article, the reporter started from the on-site investigation and first introduced the process of Lexianggou in detail. The whole process of "customer intention - resident representative intervention - confirmation of customer identity - guidance of customer order application - background analysis - online review - delivery - receipt - generation of bills - repayment - collection" is displayed in detail.

In addition, the article also introduces the sales data of Lexianggou. In addition to Apple, most of the mobile phones in installment are about 3,000 yuan, such as vivo, OPPO, etc., with a down payment of 10% to 20%, which is very popular. Through the visit, the reporter found that Lexianggou is the most popular among blue-collar customers due to its characteristics of service in place, simple process, fast arrival and good reputation, and its installment order volume generally accounts for 20% to 30% of the sales volume of the entire store.

The article also details the various attempts before and after the launch of Lexianggou, as well as the quarrels in these processes. In particular, Ding Yihong, the star of this project, was introduced, and she talked about the difficulties in implementing the project, especially a series of attempts to overcome the high bad debt rate.

Later in the article, the reporter wrote: "The intervention of Lexianggou has allowed some young people on the assembly line to keep up with the pace of the times, so that the lower classes of society can also obtain information across classes." These young people, who do simple and repetitive work on the production line every day, also have dreams in their hearts and pursue a better lifestyle. Buying an iPhone in installments through Joy Shopping gives them a chance to realize their dreams and allow them to have a happy and relaxed mood in their spare time. In this sense, Lexianggou is not only a profitable business, but also an interesting experiment. ”

Later in the feature, three professionals conducted an in-depth analysis of the case. Among them, the university professor believes that the success of Lexianggou once again proves that in the business era, credit can break through the previous limitations and be presented in the form of on-site observation collection and behavior analysis, which is a very meaningful dynamic data capture model.

Investors believe that the Lexianggou team has strong action and error correction ability, the business plan is very innovative, and the technology development ability behind it is also excellent. This case also proves that the blue-collar market has a lot of potential.

A well-known business executive said in his comment that processes, systems, and human resources are the key elements of a project's success, even more important than resources. The case of Lexianggou proves that the real manager is to integrate these three systems well and give full play to the greatest advantages.

After the publication of this article, many people in the industry began to set their sights on Lexianggou. In the following two weeks, more than 30 magazines, newspapers, and new media interviewed Lexianggou and published 41 in-depth reports.

Under this series of reports, Lexianggou, who was originally muffled and rich, suddenly became a star in the spotlight. Continuously exposed in various media and traditional channels, the popularity has risen rapidly, and throughout June, the number of reprints of reports about Lexianggou has exceeded 30 million, and the search volume of the word Lexianggou has exceeded 700 million.

Rising rapidly with exposure and popularity is the number of orders for Lexianggou. The number of orders for the entire project doubled rapidly in five days. In every mobile phone store next to the industrial zone, there are crowds of people, and people are constantly consulting the conditions for Lexianggou.

In this regard, Yan Wenlong has been prepared for a long time. He has recruited a group of offline teams in advance, and after half a month of training and internship, most of them are already in place in stores at this time.

Yan Wenlong also placed an order in advance, introduced more than three times the usual mobile phone inventory, and distributed goods in a rhythmic manner, smoothly passing the peak period of the last three weeks of June. In the process, he also directly contacted Apple, VIVO and other mobile phone manufacturers, and obtained a more stable and more favorable supply of goods.

Of course, Ding Yihong came forward to do these things, Yan Wenlong himself is still hidden behind the scenes, and he spends more time in companies such as Nako Network, Cheetah Delivery, Lotus Restaurant and Lintai Network, constantly busy.

On July 2, he came to a commercial street, and in the middle of this street, Shenghui Electronics Company opened a store.

With the support of Yan Wenlong's data and drawings, Shenghui has developed a long-distance wireless energy transmission technology using directional microwave technology, which can now achieve stable energy transmission within 50 meters.

Based on this technology, Shenghui has made a new multi-functional wireless charger. This product is placed at home and can charge mobile phones, Kindle, iPAD, computers, digital cameras, DV and other electronic devices at home, and can charge 5 terminals at the same time. By using this charger, you no longer need to place many chargers at home, and you don't have to be troubled by a large number of lines.

In order to ensure safety, this wireless charger has improved a lot of parameters, and the final product has passed a long period of electrical performance testing and safety testing, obtained the EU CE certification, and has also been recognized by consumers.

Yan Wenlong saw a long line with a length of 150 meters in front of the Shenghui company's store. Many young people are lining up while playing with their mobile phones, and they are all here to buy this wireless charging device.

These people are all technology players, chasing novelty electronic products, when they heard about the magic of this product, many people came to buy it a long time ago, but they didn't expect that it was hard to find, and everyone had to queue for two hours on average to buy this wireless charging product on sale in limited quantities.

Yan Wenlong looked at these young people, and his heart was full of emotion.

Once upon a time, this kind of pomp and circumstance only appeared in front of Apple's store, but I didn't expect that Son Hyun-woo's company can now make such an influential product, which is really something to be proud of. This result also made him further convinced that the high-tech path he chose for Sun Xianyu was extremely correct.

When Yan Wenlong encountered happiness and troubles again and again, Liang Xinjie fell into extreme panic.

He looked at the June report and the performance report for the first half of the year, and a big sweat broke out on his head. He unbuttoned his shirt, pulled out a tissue, wiped his sweat, and stared at the screen with his eyes.

Every number on the screen is like a hammer, hammering Liang Xinjie's heart. Half-year total transaction value: 35.4 billion yuan. Loan balance: $8.2 billion. Operating income: 74.32 million yuan. Total profit: 35.33 million yuan. Net profit: 26.22 million yuan. The data is both beautiful and glaring.

This is a series of glamorous figures, which Trinity has never reached in half a year, and it is also the number that made Liang Xinjie lose the gamble and lose control of the company.

Liang Xinjie kept flipping through the report to see every detail. He has been keeping an eye on the report every month, and in the past five months, although the performance has been growing steadily, the profit has been in the early 10 million. Unexpectedly, by the end of June, it suddenly rushed to the level of 26.22 million.

Liang Xinjie dialed the phone number of Ren Huajun, the chief financial officer, and asked, "Huajun, is there any problem with this month's report?" Last month's profit was only more than 1.4 million, how did it suddenly become 13 million this month! It's been tenfold throughout June, are you mistaken! How does your finance department do things? ”

Ren Huajun's voice came from the other end: "Mr. Liang, this report is correct. The data for June is exceptional, and we have double-checked it. There are two reasons for the rapid growth of performance in June, one is that after the Chinese New Year, a sales start was made, a large number of new customers were introduced, and the colorful installment also more than doubled over the same period. ”

"The second is the sudden rise of Lexianggou."

Ren Huajun told Liang Xinjie that Lexianggou had been in mode for more than 2 months, running through the process and system. Since April, large-scale replication has begun, bringing in a large number of customers. Especially in June, after a round of media publicity, Lexianggou's orders doubled in five days.

In June, the highest record was 200,000 orders placed in a single day, and more than 5 million orders were placed throughout June. At the same time, due to the high installment amount and good handling fee profit, the business contribution of Lexianggou suddenly rushed out in June, forming a towering and abrupt pillar on the statement.

When Liang Xinjie heard this, he knew that Ren Huajun was not mistaken. He couldn't help but think about it, thinking about the reasons behind it. The only one who can hide from himself and make a huge change in the company's performance in the last month is Yan Wenlong. Except for him, no one else has such the ability to strategize, nor does he have the ability to deal a sudden and fatal blow with such facts.

He now understood that Yan Wenlong must have colluded with his subordinates. Yan Wenlong put his plan into practice without realizing it. And he only cared about staring at the data and Yan Wenlong's movements, and did not pay close attention to the project or his subordinates, which allowed Yan Wenlong to take advantage of the loophole, and also caused such a passive situation for himself.

He even thought for the first time that Ding Yihong was Yan Wenlong's assistant, responsible for the performance in front of the stage, and Yan Wenlong was behind the scenes, secretly controlling everything.

Liang Xinjie was annoyed, knowing that he was too careless, so that the half-year profit data would get out of control. He complained bitterly in his heart, in this situation, in the face of excellent data, as the president, he really doesn't know whether to be angry or happy?

"Hua Jun, let me tell you something." Liang Xinjie lowered his voice: "You go and change the June report, change the semi-annual report, don't make the performance so high." Especially the half-year profit must be within 2000. This is very important to me, you can do it! ”

"Mr. Liang, this, this is not appropriate!" Ren Huajun's voice came: "Isn't that a fake account!" I can't. What I have been advocating in the financial system is to be truthful, rigorous, and not to make false accounts. Now you want me to take the lead in tampering with the data, I, I don't agree! ”

Liang Xinjie was furious: "You idiot! If I tell you to do it, you will do it! Do you know what this means, it means that I can still control the company, it means that you can continue to sit in the position of financial director, it means that many interests will be threatened! ”

"I shouldn't have asked my sister to marry you in the first place, you brainless is just a tendon!"

Liang Xinjie said, his tone softened a little: "You don't need to change the financial report, you give me the same format to make another set of statements, I will use this set of accounts elsewhere, you don't have to care, I guarantee that you don't have to take any risks!" ”

After speaking, Liang Xinjie hung up the phone heavily, stood up, and kicked over the trash can at his feet.

He took out a tissue, wiped the sweat from his forehead, tried to calm himself down, and thought about the next countermeasures. At this moment, his phone rang.

Liang Xinjie picked up the phone and asked, "Hey, which one?" ”

The other end of the phone said, "Mr. Liang?" I'm Wenlong! That's right, are you free tomorrow morning, I want to come and talk to you, and we'll talk about the VAM agreement. ”