When Liu Fangfang told all the company's executives and the only two major shareholders in the conference room that the company was currently in need of financing, everyone was taken aback. Pen, fun, and www.biquge.info

Although for a company that has been established for less than half a year, a step like the "Ten Billion Market Expansion Plan" is really too big and too risky. But no one expressed clear opposition. Obviously, the company's management has enough confidence in their intelligent robot products, and there is no fear that such a large-scale marketing plan will face failure and eventually lead to the company's non-performing assets. At most, they feel that the construction and decoration cost of at least 10 million yuan per experience center is a bit expensive.

Compared with the 4S store that covers a wide area, the robot display does not need much space, and more than 1,000 square meters are already quite spacious. At the rate at which their company has launched an intelligent robot in the last month, it is unlikely that such an experience center will be filled in five years.

In this regard, it is more about taking into account the competitive advantage of having a first-mover advantage after occupying the market in advance.

Once their plan takes shape, they will have a comprehensive network of more than 1,000 intelligent robot experience centers around the world. Then, if the latecomers want to compete with them for the market, they must spend more money and more time to achieve the same effect. Just like what we see in reality, the major mobile phone brand manufacturers are like mushrooms crazy to open direct stores and franchise stores everywhere offline, and the head opened by Apple is to use the principle of exclusivity in the market to increase the threshold for entry and suppress other mobile phone manufacturers.

And the reason why Apple has been dominant for a long time, and no other company brand can shake its position, is also due to this reason.

The most obvious example is how most people's impression of Apple's products is formed?

It's not based on the experience stores with high fashion value. And this trick, not only will Nokia, Blackberry, Motorola and a large number of traditional button mobile phone manufacturers quickly eliminated, the follow-up smartphone manufacturers can only regrettably follow suit, only keep up with the pace of Apple, a large amount of profits into the expansion of physical stores, so as not to lose the forced style of smart phones, gradually forgotten by the majority of consumers or even completely abandoned.

It's not that consumers are stupid and don't want to choose cheap and easy-to-use smartphones, and donate hundreds of dollars in them to real estate for nothing to make them appreciate, but when online shopping has not yet started, you can almost only see Apple mobile phone stores in Europe and the United States. In fact, when Apple's mobile phone first entered the country, if it were not for the protection provided by the three major operators with strong coverage advantages - the mixed mobile phone brand sales model, those domestic mobile phone brands would not have had a chance to survive, let alone slowly struggle like now.

As latecomers, in addition to making greater investment in technology research and development to catch up, the investment in the opening of physical stores is also a non-negligible fund.

That is, Apple, which has experienced the best period of market exclusivity, has relied on a near-monopoly position and does not need competition to complete this difficult process. Otherwise, just like these current domestic smartphone brands, they sell so much, but they shout every day that they are living a hard life and the company's profitability is insufficient. In the face of competition from so many smartphone brands today, if you don't open physical stores and desperately seize the market, it won't be long before it disappears.

With Apple as an excellent reference for the model, they naturally know how to take advantage of this unique period.

In the absence of other competitors, with a near-monopoly market behavior, a large amount of the withdrawn funds will be invested in the opening of the experience center, and this most dangerous stage will be passed as soon as possible.

In this way, they can establish their market position while also obtaining better value preservation effect and avoid wasting the huge cash flow in their hands.

You must know that after the real settlement of this batch of payments is completed, at that time, the funds they hold will exceed 50 billion!

Such a terrifying amount of cash holdings can scare people to death just by saying it, let alone being held in their hands, even if Liang Yu, a person who has already regarded money as a symbol, is a little panicked in the face of such a number, if he doesn't use it quickly, will he wait for it to rot and mold in his hands?

Therefore, in the face of Liu Fangfang's "Ten Billion Market Expansion Plan", including him, the company did not have any objections, but showed that they were afraid that the money would not be spent when it was late, so they quickly nodded and agreed.

But then, Liu Fangfang took this opportunity to propose a financing plan.

Liang Yu agrees with the reasons she listed, and if you want to occupy the global market as soon as possible, it is undoubtedly the best way to include more forces. This is also a choice that most people will make, not counting the rapid growth of market value will bring huge benefits to the people who hold shares in the company, basically, most of the technology and Internet companies that aim to the market have to go through this stage.

In addition to the idea of earning a vote, the ultimate purpose of financing is actually to make up for its own shortcomings.

Depending on the power behind the investors, we can quickly find ways to strengthen the company's shortcomings, and shorten the expansion process that would have taken a long time to achieve.

At the end of the day, they're just a small company, and most of the people in the company are brought together because of Huang Jingyi, the founder, as a key link. Limited by the scope of her personal experience and relationships, although the company has done her best to recruit the best people she can find at the beginning of its establishment, many problems still exist.

The most prominent thing is that the available resources are too narrow, whether it is information channels, or personal relationships, or the energy that can be called, compared with ordinary people with normal backgrounds, of course, it is very strong, but compared with those really large companies, it is obviously weak, and some of them can even rely on their own strength to influence a country's policies, and create the most favorable conditions for their own products and industries.

If he chose to sell the technology of intelligent robots to large companies such as Google and Microsoft, I am afraid that there is no need for such a cumbersome and complicated promotion process, and it is a live broadcast of Internet celebrities, and it is a gift to others to experience first, as long as these large companies shout one or two, there will be a large number of people to help them promote for free, and there is no need to waste a few months of time, the concept of intelligent robots has been accepted by the world, and the products produced are estimated to have been sold all over the world, and have been worshiped by countless people as a symbol of forced qualifications.

However, Liang Yu does not regret it, he actually enjoys the process of starting from scratch, just like building blocks, watching his works grow little by little and become magnificent, there will be a very special sense of accomplishment and satisfaction.

Even if the result of introducing other forces will eventually lead to the power of this company falling into the hands of others, but for him, this is just a game made to make his girlfriend happy.... While enjoying the fun, it's a big deal to tear it down and start again.

However, this means a key issue on the side of Ouyang Yi, the real master of the company at the moment, and her dream will be usurped.

Few people have the courage to face this terrible possibility.