In fact, the advertising industry has long discovered the limitations of ordinary advertising, due to the constraints of cost, information volume and one-way communication channels, television, radio and various print media can not perfectly convey all the concepts of products to the audience, and can only be expressed through a large coverage and targeted selection of certain key points. If it is a daily FMCG and clothing brand www.biquge.info it is fine, a few sentences and some pictures can vividly summarize their characteristics and arouse the interest of the audience. However, for those industrial products with complex technology and high technology content, the advertising time of just a few seconds to more than half a minute is simply not enough to show the performance and function of the product.

Therefore, since the beginning of the last century, many products are no longer satisfied with the publicity mode of ordinary advertising, but change their thinking and pursue a more comprehensive display method.

For example, the world's first film product placement appeared in 1929, and the American cartoon "Popeye", which caused global popularity through Popeye eating canned spinach. Then there is Harley-Davidson in the 1953 classic movie "American Biker", using Marlon Brando's chic and cool drag racing image, indirectly promoting Harley-Davidson to become a kind of men's symbol, and gaining the crazy pursuit of men and women. Nowadays, product placement has become a widely accepted advertising model, as long as it appears in movies, cartoon cartoons of various products, will basically arouse the interest of the audience, is considered to have a certain strength and popularity.

The toy industry is no exception.

The most famous of these are Hasbro and Mattel (Barbie), both of which are using their products as the protagonists to create series of movies and animations to promote, such as many people's childhood memories, the Transformers series and Barbie series that have been hot for decades.

According to the previously discussed promotion plan, the company's marketing team is already looking for suitable films and animations for advertising placement, but due to the limited production time, it will take at least three or four months to see the finished product come out.

In addition to this, there are various industrial fairs that have evolved into high-tech product launch models.

After being brought to the high court by Steve Jobs' Apple, if any mobile phone, computer, or car manufacturer does not hold a product launch conference when it releases a new product, it will definitely be regarded as a LOW force, and will be looked down upon by everyone.

However, while this model has become a common practice in the industry, Liu Fangfang and the company's marketing team are clearly aware that it is not suitable for intelligent robot toy companies like Pioneer, which have not been created for a long time.

Apple was already a big player in the electronic technology industry long before the release of the iPhone (2007), and as one of the first personal computer manufacturers, it influenced and contributed to the popular personal computer revolution in the seventies and eighties of the last century. The iPod products launched have also long dominated the market charts of digital music walkman sales.

In fact, Liu Fangfang still remembers the lively scene when the iPhone was first launched, and the major news media were divided into two factions to fight against it. On the one hand, there is a powerful traditional mobile phone, and on the other hand, there is a fledgling smartphone, the latter is almost being pressed by the supporters of traditional mobile phones, and no one could have imagined that in just a few years, smartphones can completely replace the huge market of traditional mobile phones. In contrast, if it weren't for Apple's decades-long reputation in the minds of consumers, and the extraordinary charm behind Jobs's personal success, it would have been convincing that this was not a joke, and I am afraid that no one would have discussed the smartphone launch they held, let alone spent thousands of RMB on such an expensive product.

If Pioneer Company had gone to great lengths to invite the media to hold a press conference, it would have turned into a laugh-inducing case of the Hammer phone, and finally disappeared, not because of lack of strength, but because no one would have thought their products were worth buying.

The reason why the company feels impetuous about the suppression of Dacheng Industry is because of this reason, there is no substantive understanding and contact, and it is difficult to attract the trust of consumers no matter how fanciful the online publicity model is, and it is simply not enough to offset the psychological cost of buying products with thousands of yuan.

Therefore, Liang Yu's plan can impress Liu Fangfang, compared with the original kind of decent promotion plan, what they lack most is the trust relationship established by consumers after fully understanding the product.

There is no doubt that after reading the whole set of plans, Liu Fangfang immediately waved her pen, not only agreed that the company's marketing team would supplement according to this plan, but also added an extra three million to the budget, so that more people could understand the intelligent robot products produced by Pioneer Toy Company.

……

Fang Yue is an online anchor who mainly engages in live streaming of outdoor content, and she recently received a strange advertising list.

I actually asked myself to bring a certain product to the outdoor display, and the content was specified by the other company.

When she heard this request, Fang Yue wanted to refuse, because this request was too outrageous, and it would definitely make her lose her fans!

As an outdoor anchor who is not very popular, unlike those popular games and singing types, Fang Yue's attention on the live broadcast platform is less than 100,000, and the number of online people during the live broadcast generally does not exceed 20,000 without recommendation, which is still because she is young and beautiful, and her personality is very lively, which can attract the attention of others.

In addition to the fans' reward sharing and signing bonuses, receiving advertisements is one of her few sources of income.

Fang Yue often receives invitations from merchants to go to mid-to-high-end clothing stores to buy clothes and shoes, go to chain restaurants and hot pot restaurants to eat, or try some skin care cosmetics and so on. But this is just in the process of live broadcast, a little mention of the name and content of the product, and make a little impression. And in order not to arouse the disgust of the audience, she will not make it too obvious, so as not to make those who like her feel that she is being used as a tool to make money for herself and decisively turn black.

It was not easy to accumulate so many fans, and he actually wanted her to destroy the Great Wall.

However, when she knew the advertising cost this time, she was a little hesitant.

Because the drainage fee is as high as 2,000 yuan an hour, this is already calculated according to the highest number of online people during her live broadcast, and the advertisements she usually receives can only be 500 yuan an hour, sometimes less. As long as the live broadcast time can exceed five hours, she can be said to have earned it this month. What's more, according to the other side, the outdoor display content of this time takes a total of fifteen hours, divided into five days to carry out, and after completion, it will directly enter the account of 30,000 yuan, which is more than her income in two months.

After thinking about it for a while, Fang Yue finally couldn't hold back this large amount of extra income and took the order.

Of course, for the sake of insurance, she put forward a small condition, to see the effect of this product first, if not, she will not agree to the live broadcast.

And today, it is the day when the express arrives......