The next day, still in the company's conference room, Liu Fangfang looked at the plan submitted by Liang Yu, and didn't know what to say. Pen % fun % Pavilion www.biquge.info

"That's what you came up with, asking those influencers to promote our company's products?"

It's not that she disagrees, but according to the company's previous marketing plan, it is mainly promoted on major e-commerce and Internet search platforms, buying advertising space with a high position, and then choosing some popular variety shows, introducing intelligent robot toy products through interactive entertainment, and then cooperating with high-tech related magazine media for advertising.

This is also the online promotion plan chosen by most technology companies.

Generally, I don't invite any idol stars to endorse, because the cost performance is too low.

Today's idol stars who can be well-known to the public usually start with an endorsement fee of 10 million a year, but they cannot effectively impress the corresponding consumer groups. It's not that they're not well-known enough, it's that the price of expensive tech products is often hundreds to thousands, and it's hard for people who read ads to be tempted and buy blindly. They are most suitable for endorsements of some daily FMCG and clothing brands, and they will basically not be seen in technology products, even ordinary electrical appliances. Like these advertisements, they either choose second- and third-tier stars with low visibility and only a few million endorsements, or simply use some ordinary models, and correspondingly, the advertising content is mainly used to highlight product features.

Compared with second- and third-tier stars, Internet celebrities who are even less famous have naturally not entered the sight of Liu Fangfang and the market team.

It's not that I don't think it's necessary, but I can't look at it at all, and it's better to invite those well-known idol stars who are more beautiful in appearance. Anyway, for the pioneer company, although it is still only a start-up technology company, and it has been suppressed by Dacheng Industrial, it is obviously rich and has broad prospects, and it is not bad for this money at all.

In fact, except for some small companies that lack financial support, no powerful company will use Internet celebrities to promote, and what you can see is basically some cooperative Taobao stores and small electronic product manufacturers such as razors, routers, keyboards, and mice.

This is where Liu Fangfang's distressed problem lies.

If you really want to use Internet celebrities, it will lower the compulsion of the entire company's products!

It's a pity that Liang Yu didn't seem to see the strange look in her eyes, and said seriously: "Well, I think compared with the company's original promotion plan, the money spent on inviting them is not much, about five million." As a supplemental solution, it can be a little more down-to-earth. After all, the people who watch live broadcasts now are basically young people, and their ideas are novel and unique, and their acceptance of intelligent robot toys will be relatively high. ”

Liu Fangfang was very helpless about this, so she could only say what was in her heart: "But doing so will make others think that our company is very weak, and even think that the products produced by the company are not good." ”

As she spoke, she also asked Huang Jingyi, who was sitting on the side, for help.

Although she is now the general manager with the highest power in this company, as a person who works for others, Liang Yu, who has 30% of the shares and is still the company's technical support, can only be suppressed as the future mother-in-law of the company and the old classmate of the company's largest shareholder legal equity agent.

And Huang Jingyi, who received the request, seemed to be on Liu Fangfang's side this time.

"I know Xiao Yu, you are for the good of the company and want to help solve the problem, but it is better to listen to Fangfang and the company's marketing team for this kind of thing, they are more experienced in promotion." While Huang Jingyi patiently persuaded her, she suddenly breathed a sigh of relief in her heart. In the past, she would always be shocked by Liang Yu's genius performance, and every time she felt unexpected, people couldn't help but marvel at despair. But now, she finally realized that the boy in front of her was not the type of person who was wise and almost demonic, at least in the field of business management, he was still a little naïve to take for granted, and for his daughter, he would not be eaten to death in all aspects.

It's just that after finishing speaking, Huang Jingyi felt that Liang Yu's enthusiasm for participation should not be dampened too much, and under Liu Fangfang's resentful gaze, she hurriedly said: "But if Xiao Yu finds it useful, it is okay to implement it, just five million publicity expenses, Fangfang doesn't need to care too much about the cost of this aspect, just increase the promotion efforts." ”

Faced with the instantaneous change in the attitude of her old classmates, Liu Fangfang almost wanted to cry without tears.

Sure enough, it's not a family, and if you don't enter the door, you know that you're bullying me, a poor worker.....

Liu Fangfang, who was decisively betrayed, has realized the future fate of herself and this company, a typical family business management model, dark and conservative, nepotism!

was sad, but saw Liang Yu say to them with a smile.

"Aunt Huang, Mr. Liu, I think you are wrong, this supplementary plan is not to promote in the mode of advertising endorsement, but to let those Internet celebrities help promote from the perspective of user experience. Therefore, it will not make people who see it feel that they are being deceived, but will experience the powerful functions of the product in the actual use process based on the sense of identity. ”

When Liu Fangfang heard this, her eyes widened in surprise, and she looked at Liang Yu in a daze, as if she had thought of something from this prompt.

"Are you saying that advertising is a user experience model that eliminates the distance between the product and the user?" Liu Fangfang suddenly restrained her sad and angry expression, and asked with a straight face.

"Yes, the general advertising model, limited by the relationship between time and lack of expressiveness, it is difficult to fully show the performance and role of the product, and as an endorsement of the idol star, no matter how affinity it seems, in fact, there is a certain invisible distance from ordinary people, but these Internet celebrities are different, most of them are directly transformed from ordinary people, and they have a lot of trust foundation congenitally, plus rich interactive elements in the live broadcast process, as long as the product is useful and friendly when used, It's not hard to impress potential buyers. Liang Yu explained in detail.

"Your idea is so good, why didn't I think of it!" Liu Fangfang, who was reminded, screamed suddenly, and he completely understood his thoughts, only Huang Jingyi on the side expressed puzzlement, "What are you talking about, why do I feel that I can't keep up with your train of thought?" ”

Seeing the doubts on the faces of the old classmates, Liu Fangfang replied excitedly on the side: "Jingyi, you can imagine this like the Apple conference held by Jobs, but the people on stage are no longer the authorities in the industry, but countless user characters with a certain degree of popularity." I dare to say that as long as the publicity is successful, this guy is likely to create a new model for the promotion of high-tech products, and it is the kind of very cost-effective company, which is dedicated to companies like ours that have enough strength but not much fame. ”