When Xue Wei heard Tang Teng's boastful talk, she couldn't help but smile slightly: "Tang Teng, you spoke very well, but I want to hear your specific ideas on sales channels now." Pen %Fun %Pavilion www.biquge.info"

Tang Teng was stunned, knowing that if he talked too much about the big truth, he would incur the disgust of the 'goddess', and it would be worth the loss, so he also talked about the topic: "Xuewei, the green pollution-free vegetables we want to sell are very high-end vegetables." The consumer groups it faces are first and foremost those who are high-spending. Then they don't consume through ordinary farmers' markets, but through big supermarkets..."

"Tang Teng, please wait a minute, my wish is to target the vegetables I grow for those ordinary consumers, and to face the public."

Tang Teng laughed: "This is not a contradiction!" Do you think it's the rich who go to the big supermarket to shop? In fact, ordinary wage earners are all consumed in big supermarkets. Only those peasants do not go there. ”

Xue Wei felt that there was contempt for the peasants in his words, and wanted to interrupt him again, but she opened her mouth and did not make a sound, and continued to listen to him.

"Xuewei, the vegetables we just harvested must be in small batches. We can't put them on the wholesale market. If it is mixed with other ordinary vegetables, it is equivalent to a pearl dark investment. Because our vegetables are certainly not as rich and watery as those that are 'blown' up with chemical fertilizers and hormones, they can't be sold at a good price. Therefore, we must not go through the hands of the vegetable sellers, but directly face the consumers. ”

When Xue Wei heard this, she interjected and asked, "Is it possible to put our vegetables in the supermarket, and we can retail them to consumers at their own prices?" ”

Tang Teng nodded affirmatively: "Yes." We only need to rent a counter from the vegetables in the supermarket and indicate the brand of vegetables we have cultivated. And hire a capable salesperson, you can directly face the consumer. ”

Xue Wei was confused: "If you still need to hire a sales person, can it be better than wholesale vegetables directly to retailers?" ”

Tang Teng said with a smile: "Xuewei, you really don't know about the market, and you don't know the profit from selling vegetables at all." Rather than wholesale them at the price of high-end vegetables, it is far more cost-effective to rent a counter and recruit salespeople. ”

"So how profitable is it to sell vegetables?"

Faced with Xue Wei's question, Tang Teng thought about it carefully, and then gave an example: "Xue Wei, I saw such a news from the Internet last year, there is a kind of winter melon, when it is directly purchased from vegetable farmers, it is only sold for one dime and five cents per catty, but after they go through layers of channels, when they are sold on the shelves in the supermarket, they have been sold for one yuan and five dimes per catty!" ”

"Huh? Are they ten times longer? ”

Tang Teng faced Xue Wei's innocent and surprised expression, nodded with a smile: "Yes! No wonder some people say that those who grow vegetables are not as good as those who sell vegetables. With this example, you should be aware of the profits of vegetable vendors, right? ”

Xue Wei lowered her head with a red face, and muttered for a while before raising her head and said: "Since the supply of our first crop of vegetables will not be very large, I also want to sell them to major supermarkets, but I only plan to wholesale them to those who sell vegetables professionally, and I don't consider personally retailing the vegetables I grow to consumers." Now that I think about it, it's good to be able to promote our products to consumers in person. Your ideas are indeed a cut above mine. ”

Tang Teng listened to Xue Wei's praise, and couldn't help but feel happy in his heart. But his expression was very calm: "This is nothing, after all, I am studying management, and I have certain considerations for market conditions." ”

Xue Wei nodded: "I'll listen to you, when our vegetables are harvested, we will go to the supermarket to rent a counter and recruit professional sales personnel." ”

Unexpectedly, Tang Teng shook his head again and again and said, "Xue Wei, if you act again at that time, I'm afraid even the cucumber vegetables will be cold!" ”

Xue Wei was taken aback: "Why do you say that?" ”

Tang Teng asked rhetorically at this time: "Xuewei, according to your plan, how long will it take for our vegetables to be harvested in the first crop?" ”

Xue Wei replied without hesitation: "It's still summer, and I plan to have the first crop of vegetables come down early next year, and there is still more than half a year." ”

Tang Teng then said: "Then we must negotiate with major supermarkets now." Because, they can't have an idle counter waiting for us. If there is one available now, order it right away. If not, it depends on the rental period of the grocery merchants who rent the counter and the shopping mall. Maybe they don't do it when the deadline comes, so let's book first. ”

Xue Wei frowned slightly and said, "If there is a ready-made idle counter at present, then let's rent it now, wouldn't it be a waste of half a year?" ”

Tang Teng smiled and shook his head: "I'm just making an assumption, because there can't be a ready-made idle counter." Especially those 'brand' supermarkets. Those merchants are almost squeezing their heads in order to compete for a limited number of counters! Therefore, if there is a ready-made counter outside, you must rent it in advance, even if you sell some ordinary vegetables at this time, you can also build momentum for the green and pollution-free vegetables later. ”

When Xue Wei heard Tang Teng say this, she was worried again: "According to what you said, it's not easy to rent a counter in a large supermarket?" ”

"Yes, it's very competitive."

"Do we have any hope of renting a counter?"

Tang Teng smiled indifferently: "Then it depends on whether our propaganda work can be sufficient!" ”

Xue Wei wondered: "What kind of propaganda work should we do?" ”

Tang Teng was born in a business family, and said calmly: "Our publicity should be made from two aspects, the first is to target the owners of those big supermarkets, let them know the quality and potential of our vegetables, and let them feel that the introduction of our vegetables will enhance the customer source of their supermarkets." In this way, we were able to win the bid from the competition for renting the counter. Second, we also need to print and distribute posters to publicize and report to the public. These tasks must be done before the vegetables are put on the market. Just before our vegetables came down, they were already recognized by consumers. Otherwise, if we wait for our vegetables to go on the market, and then publicize them to the people, I am afraid that it will be too late, and when the people know our vegetables, those vegetables on the market will have withered or rotted. ”

Xue Wei stared at Tang Teng with wide eyes, very much in recognition of his reasoning, and then asked, "Then how to do it?" Need to hire another salesman? ”

Tang Teng continued: "We first have to make a promotional poster, we have to find some pictures of vegetables to make a page, and then contact a printing house..."

"Tang Teng, don't our promotional posters use our own vegetable photos?"

Tang Teng laughed: "Silly girl, when our vegetables come down, we will take pictures and make promotional posters, will it be too late?" ”

Tang Teng felt that Xue Wei was a little naïve in terms of management, and he could completely dominate in this regard, so he couldn't help but blurt out 'silly girl' proudly. But as soon as he said this, he immediately realized that he had lost his words again, and couldn't help but shut his mouth in embarrassment, and nervously observed whether Xue Wei was annoyed and angry...

Xue Wei's face turned a little blushing, but she didn't feel angry, she just felt a little inferior: "I'm really stupid and stupid, how can I not understand such a simple truth?" ”

Tang Teng hurriedly said with relief: "Don't say that, you are the wisest girl I have ever seen." I... I just made a joke. Besides, a wise man must make a mistake in a thousand thoughts, don't you also think that 'the ruler is short and the inch is long'? ”

Xue Wei nodded, and said: "Yes, at any time, there are times when there is 'lack of things and lack of wisdom', and there are many things in you that are worth learning from me." ”

When Tang Teng heard this, his face felt a little feverish, and he could get the favor of his beloved goddess, which was what he wanted to do, but he felt quite frightened. After all, his essence is not the man he shows in front of Xue Wei. Based on his observation of Xue Wei, it can be concluded that if Xue Wei knew about his past 'deeds', she would never have recognized herself. In order to win her heart, you have to 'perform' yourself.

Tang Teng said at this time: "Although we can't immediately shoot the vegetables we grow, many processes need to be filmed, even videotaped. ”

Xue Wei was curious again: "Oh? Why is that? ”

Tang Teng explained: "Now is the era of information transparency, we also have to make a file for our own products, which is more convenient to promote our products." ”

"Can you be specific?"

Tang Teng looked at Xue Wei with big curious eyes, and secretly rejoiced in his heart, feeling that this girl admired herself a little, which was also the effect he wanted to achieve.

He then continued to 'perform' his talent to Xue Wei: "In the future, we will make the cultivated green pollution-free vegetables into a promotional brochure." This requires not only photos of the product, but also information photos of the specific steps taken to grow these vegetables, which is convincing. ”

"Then why do you need to record it? Are we going to be on TV commercials? ”

Tang Teng smiled and shook his head: "Xuewei, you don't know how expensive it is to do TV commercials. Our scale is too far from the big companies. Even if a few clips are played on TV, the advertising cost is astronomical for us! ”

"What's the use of that video?"

"Haha, although we can't broadcast it on TV, we can promote it to consumers through other channels."

Xue Wei's eyes lit up again, and she listened intently to what he was saying. )