Chapter 035: The TV Ecosystem
As soon as he entered the door, Kong Minghao immediately shouted: "Parents, I'm back." Pen, fun, pavilion www. biqugeγ infoβ
"Is Hao Yanzi back? Are your classmates risking with you? β
Zhou Zihang listened to his hometown dialect and was very cordial.
Although they are fellow villagers, there is no problem in terms of language, but when working in the crew, both of them use Mandarin, not dialects.
Zhou Zihang smiled at this time and said, "Uncle, can I not come?" β
"Oh? Zihang is also here, come in and sit. β
Zhou Zihang came to their house, and he didn't know once or twice, they were very familiar with each other, so they didn't need to be polite at all.
"Zihang, Hao Yanzi Niang has gone on a business trip, so I can't entertain you."
Zhou Zihang waved his hand again and again when he heard this, and said, "Uncle, what you said, how many times have I been here, do you still need any entertainment?" β
"Yes, hehehe, you treat it as if it were your own home."
Listening to the polite words of the two, Kong Minghao couldn't sit still for a long time, and said, "Dad, we have something serious to do this time, let's talk?" β
When Kong Huailiang heard Kong Minghao's words, his eyes glared at him slightly, and then he had a smile on his face, and said to Zhou Zihang: "Zihang, I think we are also very familiar with each other, so I will definitely do my best to help you this time, and besides, this kid will definitely pester me." β
Kong Huailiang said, and suddenly changed to a serious expression and said: "But Zihang, you should also know that Mango TV and Satellite TV are two institutions, so I can only build a bridge for many things." β
Zhou Zihang nodded and said: "Of course I understand this, this time I am looking for you for this reason, if I really want to go through normal means personally, I don't know how many levels and time I have to go through, so my uncle can help contact and build bridges, I am already very satisfied." β
"Hahaha, I said a long time ago, you Zhou Zihang is definitely not an ordinary child, by the way, I heard that you are an urban TV series, can I watch it? If you can, you can also cooperate with satellite TV? β
Kong Huailiang said this, and Zhou Zihang couldn't figure out his mind for the time being.
Now Mango Satellite TV's variety shows are regressing, and to a large extent, it relies on TV dramas to support the ratings, which is very dangerous for a TV station.
Just like Dolphin Satellite TV, it was also the country's premier satellite TV many years ago, but it has gradually come to an end over the years and has withdrawn from the ranks of first-line satellite TV.
In the past 15 years, Mango Satellite TV can be said to be the overlord of domestic satellite TV, and its defeat has been obvious.
However, Mango Satellite TV has encountered a different era from Dolphin Satellite TV, a big era of the Internet.
Mango Satellite TV, like LeTV, is committed to the ecosystem, which is definitely the general trend of the development of domestic satellite TV.
The launch of Mango TV,It is the first step of Mango Satellite TV,But now the advantage is still not obvious,And in the process of your slow progress,Other satellite TV is stepping up to catch up,It can be described as a crisisγ
TV stations survive with advertising fees, and advertising investment is based on ratings, which is the basic law of the TV circle.
In the past few years, there were authoritative lists in China, one was the national network, and the other was the city network.
For the vast majority of advertisers, the city network is important, so this is also the top priority.
However, in the past two years, with the development of network momentum, many advertisers have gone beyond just looking at the ratings of city networks.
Instead, it focuses on the overall influence, that is, the TV ecosystem.
Network platform, furniture client, that is, TV box, network heat, etc.
So at present, Mango Satellite TV's advertising revenue is still beyond the reach of other satellite TV, and Mango TV's influence still exists.
If you cooperate with Mango Satellite TV at this time, it will be very helpful to Zhou Zihang, but Zhou Zihang will not choose to cooperate with Satellite TV.
Zhou Zihang also attaches great importance to the ecosystem, which is now a compulsory course for the development of this aspect.
Without ecology, it is equivalent to waiting for death.
Among them, what Zhou Zihang values most is the media.
The TV ecosystem is actually equal to three major aspects - large platform, industrial chain, and integrated media.
Needless to say, the big platform must be similar to the satellite TV platform and the network platform.
At this stage, Mango Satellite TV focuses on this point.
Use the big platform of Mango TV to help the development of Mango TV, in order to form a complete and mature industrial chain, and promote the ultimate goal of media integration.
And Zhou Zihang wants to do the opposite.
Use the publicity resources in hand, first reach the level of financial media, and then choose a suitable platform to cooperate to form a complete and mature industrial chain.
It is also because of this that Zhou Zihang's first target to choose cooperation is Mango TV.
In fact, the ecology of Paradise is more complete than that of Mango Entertainment, but Paradise has its own production department, while Mango TV does not.
Zhou Zihang would not consider Kong Huailiang's suggestion, so he said: "Uncle, the TV series I shoot may not meet the requirements of the star review, and in terms of cycle, I can't wait." β
"Oh?? That's kind of interesting. I'll call you and ask. β
Zhou Zihang nodded, and watched Kong Huailiang dial the phone.
Kong Huailiang didn't say a few words, then hung up the phone and said: "Zihang, just now I helped you ask Yang Huiyan, the general manager of Happy Sunshine Interactive Entertainment Media and my old buddy, and she expressed her interest. β
Yang Huiyan, Zhou Zihang must have understood, a very capable middle-aged woman.
At the age of 40, she broke away from the Mango Satellite TV system, and was appointed by Shonan Radio and Television Media to serve as the general manager of Happy Sunshine Interactive Entertainment Media, and made every effort to develop Mango TV.
In the past few years, the results have been very good.
"Then did Mr. Yang say when he will be able to meet me?"
Kong Huailiang looked at his watch and said, "It's 10 o'clock in the morning, after lunch, you can go directly to Happy Sunshine Interactive Entertainment Media, it's already been said." β
"Great, thank you very much, uncle."
Kong Huailiang smiled slightly and said, "This is nothing, I just made a phone call, and in the future, Kong Minghao, this kid, will need you to help me more." β
"I can't say that we can't help, we work together and have a very tacit understanding."
"That's good, I won't keep you, I still have to go to radio and television, I have to go to work."
Zhou Zihang immediately got up and said, "That's okay, I won't bother, uncle, I'll leave first." β
As he spoke, Zhou Zihang walked out, and Kong Minghao followed behind, but he didn't have time to say a word to his father.
"Hao, your mother will come back tonight, come back for a meal."
Kong Minghao listened to his father's words, nodded and said, "Got it." β
Then the two of them came out and went to their own company.
......
At 1 o'clock in the afternoon of the same day, at the door of Happy Sunshine Interactive Entertainment Media, Zhou Zihang and Kong Minghao arrived as promised.
"Hello both, is there anything we can do to help you?"
After Zhou Zihang entered the door, he saw the beautiful woman at the front desk, showing a sweet smile.
Looking at such a smile, in this hot summer, it is still very comfortable, which is also the most important role of the front desk.
"Hello, we are better with General Manager Yang Huiyan, my name is Zhou Zihang."
The beauty looked at the computer in front of her and said with a smile: "Okay, please go directly to the general manager's office on the 3rd floor, Mr. Yang is already waiting for you." β
Zhou Zihang and Kong Minghao went straight to the 3rd floor.
I came to the door of the general manager's office and knocked a few times.
"Please come in."
Zhou Zihang pushed the door in, and at first glance, he saw a middle-aged woman with eyes, looking intently at the documents on the desk.
When I looked up, I saw two young men.
"Presumably you are Zhou Zihang, Kong Minghao I know."
Kong Minghao smiled at this time: "Aunt Yang, I haven't seen you for a few years, I didn't expect you to know me?" β
"Stinky boy, have you forgotten the trick-or-treating situation in my house when you were a child?"
Kong Minghao jogged to the desk with a smile when he heard this, and said with a smile: "What else are you talking about?" By the way, Sister Ziye also returned to China, right? β
Yang Huiyan shook her head and said, "This girl hasn't come back since she graduated, and she said that she got a job over there, and I don't bother to care about it, I can't control it." β
Kong Minghao immediately showed a sad expression and said, "Why hasn't my daughter-in-law come back yet?" I'm still waiting to marry her! β
Yang Huiyan immediately gave Kong Minghao a head and scolded with a smile: "You kid, do you still take your father's jokes seriously when you were a child?" β
"That must be true, Sister Ziye is a big beauty now, I'm married."