Chapter 070, [Non-existent Awards]

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Chapter 070, [Non-existent Awards]

Sun Tian also seemed to hear the meaning of the competition in Qi Ming's words, looked at Zhang Lei, then at Qi Peng, and finally at his baby daughter, then smiled lightly, shook his head and pretended not to know anything.

Qi Ming is thinking about what he doesn't know, Sun and Mingpeng are currently the second echelon of the advertising industry in Beijing, if the two companies can merge, integrate the resources of both sides, and learn from each other's strengths, then they will definitely be able to enter the first echelon in one fell swoop, and then they can compete with Baili, Aidier, these 4A advertising companies.

Regarding the merger of the two companies, Qi Ming has mentioned it to Sun Tian many times, but business mergers have always been very sensitive matters, especially since both parties are already companies with a certain scale, and this kind of merger is even more difficult to carry out, because it will involve the interests of many parties, so Sun Tian has not made a clear statement, only saying that the time is not yet ripe.

Of course, Qi Ming knew that in fact, the best way to merge was through the marriage of the Sun and Qi families. Moreover, Qi Peng is a man and Sun Xixi is a woman, if they can really become a couple, the Qi family will definitely not suffer, so Qi Ming has always been very concerned about the affairs of Qi Peng and Sun Xixi.

Who knew that Qi Peng was extremely uncompetitive, such good conditions, the right time and place, and the proximity to the water, he was actually defeated in the hands of an ordinary Zhang Lei, so Qi Ming was a little anxious.

Sun Xixi's side he can't help, but Sun Tian's side, he can still work hard.

Sun Tian didn't seem to want to get involved in these things, so he asked Qiu Ruoqin to inform the company's people to prepare for a meeting, while changing the topic and chatting with Qi Ming about Shunfeng Express.

"Tailwinds are known for being demanding, but they really take advertising seriously, as you can see from the huge amount of advertising they spend every year. I've seen their financial statements every year, and there's always a big chunk of the expenditure that is publicity, and it's precisely because of this that they pick and choose...... In fact, we are engaged in the advertising industry, and our favorite is this kind of business. Speaking of tailwind, Sun Tian sighed with emotion, listening to his tone, he appreciated this company more.

"Yes, I also agree with Brother Sun's opinion on this point, and I heard that they are going to set a main advertisement in the second half of this year as usual, I don't know who ......will spend it this year," Qi Ming said with some anticipation.

Sun Tian couldn't help but laugh: "Shunfeng is also strange enough, and it is not easy to be harsh to this extent...... What, listen to your tone and have an idea for this year's Tailwind Cup Jackpot? ”

"I don't have an idea, but Qi Peng really has an idea, so a while ago, for the sake of the Brief of the tailwind, he forgot to sleep and eat." Qi Ming lost no time in selling Qi Peng to Sun Tian.

"Young people, it's always good to have goals." Although he didn't want to say this, Sun Tian was still polite and polite, "Listening to you say this, Qi Peng's work this time must be quite good, I really hope to see ...... as soon as possible."

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On the second floor, in Sun Xixi's room.

Because of the online conference, Sun Xixi called Zhang Lei to go upstairs to get the iPad and laptop, although her arm has returned to normal, but someone can call, why not?

Sun Xixi's room is a typical girl's boudoir, pink, warmly dressed, and as soon as you walk in, you can smell a faint girlish fragrance, which makes people feel refreshed.

The cozy little bed was fragrant and soft, although it looked like no one had slept for a long time, it was still extremely tidy, and there was still the clothes and pants that Sun Xixi had changed out of just now on the bed, which made Zhang Lei suddenly feel a little confused.

"Scoundrel, what are you thinking?" Seeing that Zhang Lei had been staring at the bed, Sun Xixi seemed to see through his dirty thoughts, and said with a red face and a slight disappointment.

"I thought, this bed must be very comfortable to sleep in!" Zhang Lei said cheekily.

"You're going to die, so loud!" Sun Xixi nervously glanced at the open door.

"Don't worry, they can't hear me...... By the way, what is the prize of the Shunfeng Cup, why have I never heard of it? When he was going upstairs just now, Zhang Lei overheard Sun Tian mention such a strange thing, and he was a little curious.

"Fool, how can there be such an award?" Sun Xixi opened the drawer at the head of the bed, took out the iPad he hadn't used for a long time, turned it on and looked at the battery.

"No, your dad said it just now......"

"He was joking," Sun Xixi turned around with a smile and handed the iPad to Zhang Lei, "This award doesn't exist, but people in the advertising industry in Beijing know what it's all about......

"What's going on? Xixi, tell me about it. Zhang Lei is clearly interested in this non-existent award.

"Therefore, it is far from enough to just bury your head in reading, come out and receive a few advertisements with real knives and guns, and you will definitely be self-taught in this circle for a while. It's no secret in the industry that Shunfeng Express has high requirements for advertising, and they will choose the best and most top-level advertising every year as the highlight of their year's promotion......"

"I understand," Sun Xixi was just halfway through speaking, Zhang Lei interrupted her, "Which company's advertisement was selected by Shunfeng, in the eyes of industry insiders, it is equivalent to giving this company an advertising industry award, right?" ”

"That's it," Sun Xixi nodded emphatically, "Whoever Shunfeng chooses for the advertisement is the best recognition of the company's strength, and it will also greatly enhance the company's popularity in the industry." So although they are very demanding, many companies - including many small companies still squeeze their heads to help them think of ideas and rush to the draft, in order to get their recognition, and then make a name for themselves in the industry, this is what my dad just said about the Shunfeng Cup Award, an award that does not exist at all, understand? ”

"Got it." Zhang Lei smiled and nodded, "Although this award doesn't exist, it sounds pretty awesome, and, to be honest, it's interesting......"

"yes, advertising is an interesting business in its own right, and that's one of the reasons I love it."

"Who won this Shunfeng Cup before?" Zhang Lei asked curiously.

"Shunfeng's harsh style is only formed in the past three or four years, so this so-called Shunfeng Cup has only been three or four sessions, in addition to Baili, it is Aidier, these two are currently the two most powerful advertising companies in the capital, and they deserve their name." Sun Xixi is estimated to be familiar with it, so he is quite familiar with the advertising industry in Beijing.

Soon, she seemed to think of something, and looked at Zhang Lei's gaze and became expectant, "Zhang Lei, being mentioned by you like this, I think this year, our Sun's advertising has a chance to impact the Shunfeng Cup!" ”

"Didn't you almost shut down the tailwind? And I've heard that your Sun's ad seems to have been returned by Shunfeng? ”

Sun Xixi patted him on the shoulder: "Fool, I mean your creativity!" ”

"Did you say that you use a courier to transport an ambulance?"

"yes, that's a really good idea, don't you think you think it's true?" Thinking of the idea of the car in the car, Sun Xixi looked forward to it even more.

"I think...... It's okay. Zhang Lei said with a smile.

This idea was originally FedEx in the United States, and there are quite a lot of classic advertisements in the express delivery industry, and the requirement of Shunfeng is to highlight fast, and this advertisement just corresponds, so Zhang Lei chose it.

Of course, if the tailwind requires something else, such as safety, or cheapness, he can also find a good idea accordingly.

Sun Xixi wanted to say something more, but there was a gentle knock on the door outside, Qiu Ruoqin stood at the door and asked, "Have you two taken your things?" ”