Chapter 071, [Listen to Zhang Lei talk about creativity]

A few minutes later, the web video conference began. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the conference room of Sun's Advertising, the creative department is full of people, the first to wear a white shirt, looking shrewd and capable in the past is the creative director Xie Ting, who has a returnee background, he is Sun Tian's most powerful arm, and his personal ability is very outstanding.

In addition to him, the leaders of the two creative teams, copywriters, AD and other colleagues in charge of each link are already in place, as well as two or three people from the customer department, Qiu Ruoqin also named them to participate.

Except for the colleagues from the personnel department, the company's core personnel are basically all here, and the people below are talking and guessing the theme of the meeting.

Hearing these whispered discussions, Xie Ting was also a little inexplicably nervous.

Although the air conditioning in the conference room had been turned on, Xie Ting's forehead still had a few drops of sweat on his forehead, because he could feel that his boss was a little abnormal today, first asked him to send those Briefs that had problems recently, and then quickly asked him to convene a meeting of the company's main creative staff, and it was obvious that something had happened.

The huge display in front of the room stayed on, and after a few moments, the display was split into several pieces, with the large screen showing the main screen and the other smaller pieces showing several screens.

To everyone's surprise, Qi Ming, the boss of Mingpeng Advertising, was actually there.

Not only is he there, but Qi Peng and Sun Xixi are also there, and there is also a young man who looks very good, and everyone is speculating about his identity.

Seeing these strange faces, Xie Ting breathed a sigh of relief, he was worried about whether he was not good enough, but now it seems that this worry should be superfluous.

"Hey, hey," Sun Tian tried the microphone on the main display, "The network seems to be a little stuck, can you hear it?" ”

"Mr. Sun, you can hear it, it's quite smooth on our side." Xie Ting nodded back.

"Okay, I'm in such a hurry to convene everyone for this meeting, in fact, for some Brief that is not easy to deal with recently, especially Shunfeng Express...... Isn't it a bit stuck? Sun Tian always felt that the network was a little stuck.

"Mr. Sun, we can hear it here. Let me report to you first, Shunfeng's Brief, our two creative teams have already held a few small meetings, and we should be able to produce another draft within a day or two......" Xie Ting hurriedly explained that during Sun Tian's absence, he worked very hard, even harder than when Sun Tian was there.

"Not yet." Sun Tian quickly interrupted him and said, "I have a ready-made idea here, you first stop the work at hand, rush out immediately, and then send it to the downwind side to try it...... Personally, I'm quite optimistic about this idea. ”

Hearing him say this, Xie Ting and several core personnel of the creative department couldn't help but look at each other a few times, but they didn't speak.

To be honest, they also attach great importance to the Brief of the tailwind, almost everyone has been thinking about creativity in the past two days, and the two creative groups have also secretly competed for this matter, and now they have each of their own ideas that they think are good, and one creative group even came out with the first draft, but Sun Tian didn't even listen to it and told them to stop first, which couldn't help but make people a little discouraged.

"Before I talk about ideas, let me introduce them." Seeing that no one had any objections, Sun Tian immediately continued, "You must all know Mr. Qi of Mingpeng, Brother Qi, you can say hello to everyone!" ”

"Okay. Xie Ting, Xiao Huang, Mosquito ...... Hello, it's nice to see so many familiar faces. This is my son, you've seen it, Qi Peng. We happened to be guests at Mr. Sun's house today, so we came to join in the fun, and by the way, I also came out of Sun's family, and I still have feelings for Sun's. ”

"Mr. Qi is humble, Sun's door is open for you at any time, welcome to come back and see often......" Sun Tian smiled politely, and quickly returned to the topic: "Okay, I don't need to introduce Xixi, this is Zhang Lei, a classmate of Xixi, the creativity I just talked about was provided by Zhang Lei." Next, I will let Zhang Lei explain his ideas by himself, you have to listen carefully, you can discuss after listening, and after the discussion, a first draft will come out immediately, and Zhang Lei will be responsible for the internal review first...... Zhang Lei, come on. ”

"Okay. Hello everyone, I'm Zhang Lei, I'll make a long story short. The first time this kind of meeting was held, Zhang Lei didn't know what to say, so he simply went straight to the point, "I have carefully read the Brief of Shunfeng, and the other party's needs are to highlight their speed, so I didn't think about anything else, just focused on this point......"

He was in the middle of speaking, when there was a sudden serious lag on the display screen, and the sound became blurred, Xie Ting hurriedly reminded: "Zhang Lei, can you hear it, there seems to be a problem with the network, you may need to reconnect it, can you hear it?" ”

As soon as he finished speaking, there was no picture on the display, and the connection was disconnected.

However, Sun Tian quickly sent a text message: "We may have too many devices on our side, which has caused some problems with the network, and we are reconnecting, so please wait." ”

"Okay." Xie Ting hurriedly replied with two words.

Taking advantage of the temporary disconnection of the network, the people below have already started to discuss, although the sound is not loud, but Xie Ting can hear it.

"Mosquito, who is this Zhang Lei?"

"Who do you ask me, and I'm waiting for you to tell me?"

"Does anyone know?"

"It doesn't seem to be an insider, he looks very young, listening to Mr. Sun's tone, it seems that he still values him, what's the matter?"

"I seem to have a little impression of this person," the copywriter Rhubarb seemed to think of something, and suddenly said, "But, it doesn't seem right, I don't know if I'm mistaken......"

As soon as he said this, everyone immediately looked at him, and Rhubarb's fingers crackled on his laptop a few times, and he quickly exclaimed, "It's really him, this ...... How is this possible? ”

The two colleagues next to him had already stretched their necks and leaned over, and Rhubarb hurriedly said, "Go back to your computer and see that I just sent a group email." ”

Everyone was obviously a little curious, seeing that the video conference had not resumed for the time being, they all took advantage of this time to open their mailboxes, and sure enough, they saw a new email from Rhubarb.

The mail was forwarded, and the original mail appeared to be a delivery resume.

Click on it to take a look, it's really Zhang Lei's resume!

Which one is this?

"Is that him?" Rhubarb couldn't help but ask.

"It should be, the photo looks similar, the name is right, and the school is also right - Mr. Sun's daughter is Communication University, right?"

Someone immediately said yes.

Every detail is right, it seems that he didn't run.

"Why doesn't this resume have a bright spot? Rhubarb, where did you get this resume? AD Wen Zifeng asked, he was a young man with dyed brown hair, nicknamed Mosquito.

"Brother Wu gave it to me, last time he asked me to help him screen his resume, he sent me all the resumes he received, what's wrong?" Rhubarb explained.

"This Zhang Lei hasn't graduated yet, and looking at his resume, it seems to be very ordinary, and there are no eye-catching works...... Tian Kehua, the leader of the creative team, shook his head and said.

"Is it that there is no work at all? This kind of hairy boy, who hasn't even taken the order, can come up with any good ideas? Another copywriter, Lu Daran, was a little unhappy, he and Tian Kehua were in a creative group, and they worked hard to get a first draft, but they didn't expect Sun Tian to stop first without reading it.

Sun Tian is the boss, and it is understandable that they dare to be angry and dare not speak, but this Zhang Lei is obviously a newcomer, why?

"Today's meeting is very strange, why is Mr. Qi so coincidentally here, and Qi Peng and Xixi are also there...... Do you think this Zhang Lei will be Xixi's boyfriend? Mosquito guessed boldly.

"Are you blind, did you know Xixi on the first day, and you don't know how high her vision is?" Rhubarb quickly retorted.

"But today's scene is really strange, I always think that this Zhang Lei should have something to do with Xixi." The mosquito was a little stunned by the rhubarb, but he still trusted his instincts.

"Don't talk about things that have nothing to do with work," Xie Ting hurriedly coughed lightly and said, "It's not good for Mr. Sun to hear these words." ”

"But Mr. Xie, our creative Mr. Sun didn't even listen to it, and actually asked us to listen to this Zhang Lei. This Zhang Lei is obviously a newcomer, what good ideas can he have, and he also asked us to put down what we are doing to cooperate with him! Lu Daran said with a displeased face, he has always been straightforward and fast-talking, and he will say anything if he has something.

His words almost spoke everyone's hearts, and even Xie Ting had similar thoughts in his heart, but the colleagues in the customer department were also there, Xie Ting didn't want to say more, and hurriedly glared at him: "Don't say it!" ”

Seeing his sharp tone, Lu Daran closed his mouth depressedly, but he was holding back his anger in his heart. He secretly made up his mind that no matter what Zhang Lei said later, he would follow suit.

The conference room was silent for a while, the atmosphere was a little awkward, the two colleagues in the customer department were nothing, but the people in the creative department were a little weird in their hearts, and they were staring at Zhang Lei's information on the computer, and they all felt a little uncomfortable.

Two words, grievance.

They are all old people in the advertising industry, and the most junior mosquitoes have been in the industry for seven years, but they didn't expect to listen to a kid who didn't even get a graduation certificate to talk to them about creativity today, and depending on what Mr. Sun meant, they have to help Zhang Lei turn ideas into drafts, and the most annoying thing is that Zhang Lei has to review the manuscript in the end, which makes them have a kind of resistance.

Fortunately, the silence did not last long, and after a few moments, the picture was restored on the display.

"I've reduced two devices, and now it should be no problem, Xiaowen, you can help me order a better wireless router online immediately after the meeting, this one at home should really be eliminated." After confessing, Sun Tian turned his head to look at Zhang Lei, "Zhang Lei, you can continue......"

"Okay. I was interrupted just now, but I can't remember what to say, so I'll just talk about my idea......"

Zhang Lei said as he pointed the sketch he had just drawn at the camera of his notebook, looked down at the picture on his monitor, and slightly adjusted the angle of the drawing.

Tian Kehua quickly raised his hand and asked with some doubts: "I'm sorry, did you take the wrong paper, are you sure it's this one?" ”

Zhang Lei was stunned by his question, checked it, and then smiled apologetically, "It's not wrong, it's a little sloppy, I'm really embarrassed." ”

Everyone was a little speechless, is this a little sloppy, I can't understand what is being painted at all!

Qi Peng and Qi Ming, who saw the sketch for the first time, also glanced at each other, looked at each other and smiled, they were still a little wary of Zhang Lei's creativity, but now they have completely relaxed their vigilance.

Sun Xixi hurriedly interjected with a smile: "Everyone will just take a moment, Zhang Lei was a little rushed to draw just now." ”

"Yes, the sketch is just a drawing, and the official draft has to be entrusted to everyone here." Zhang Lei said with a smile, and then quickly explained with the picture, "This is a street, this thing is fire, and what comes out is black smoke, obviously, there is a fire here......"

The conference room was quiet, although the people in the creative department were already resistant to Zhang Lei, but Sun Tian and Qiu Ruoqin were present, and they didn't dare to do anything, so they could only listen to Zhang Lei's explanation of creativity quietly.

At the beginning, everyone was a little careless, only Xie Ting listened quite seriously. When it came to the car in the car, Rhubarb sat up slightly straight, and Lu Daran, who had always been very unhappy, also said softly, after all, the idea of transporting a car by car is still relatively rare.

But they still didn't understand the essence of the whole idea, and it was not good to interrupt Zhang Lei halfway, but Qi Ming couldn't help it, "Zhang Lei, you said so much, why do I think it has nothing to do with Shunfeng Express?" You're too deep with this bun, aren't you? ”

"Brother Qi, don't be in a hurry, it's going to be the most exciting part soon." Sun Tian smiled and said, "Zhang Lei, you go on." ”

"Okay. I know you must have heard it inexplicably, well, in fact, the biggest burden of this whole idea is that this truck is actually a ...... of Shunfeng Express" After saying this, Zhang Lei stretched out the sketch in his hand as much as possible, and the Logo on the side of the truck cabinet can finally be seen clearly.

Seeing the logo and the vaguely recognizable words "Shunfeng Express", Qi Ming, who was still complaining just now, was suddenly stunned.

And Qi Peng, who had been shaking his head and chuckling just now, couldn't laugh all of a sudden, turned his head and stared at the sketch in Zhang Lei's hand tightly, his mind kept imagining that picture. Although he didn't study advertising, he was influenced by Qi Ming, and he had a keen sense of advertising.

On the other end of the network, the already quiet conference room became even more silent, and it was clear that everyone was slightly startled by the final reversal.

At this moment, they all seemed to be quiet, judging from the screen, it seemed as if the machine was stuck, but Sun Tian didn't seem to be surprised by everyone's reaction, and he quickly asked with a smile on the screen: "Xie Ting, what do you think of Zhang Lei's idea?" ”