Chapter 073, [Mr. Wang's call]

"Mr. Sun's summary is very reasonable, Qi is deeply admired!" Qi Ming nodded and sighed and said, he really admired Sun Tian's art of speaking, this guy was still the Sun Tian he knew, as smooth as ever!

Sun Tian's words did not clearly indicate which side he wanted to stand on, so the two sides of the argument would not be too ugly, but Qi Ming was a guest, and Sun Tian's words also gave him enough face, as for who is more reasonable, then let Shunfeng judge, and leave everything to the customer. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Although this is a trick, it also contains great wisdom that is impossible to refute.

However, this made Xie Ting and the others even more unable to see through Zhang Lei, because Sun Tianyan's meaning also had another meaning: you must know that Zhang Lei is a mule or a horse, and pulling him out for a walk is the best way.

"Mr. Sun, the materials required by Zhang Lei are basically ready." Xie Ting said suddenly.

"So fast?" Zhang Lei was a little surprised, this efficiency is a bit scary.

Sun Tian smiled, but did not speak.

"Our picture library is still quite sufficient, your requirements are very detailed, so it is very convenient for us to screen, so the speed is relatively much faster, basically each item has two or three materials that can be corresponded, I really can't find it, and mosquitoes are there, just now they PS two materials on the spot, if it doesn't work, you wait a while and then ask them to change!" Xie Ting enthusiastically explained that after the debate just now, his impression of Zhang Lei has improved a lot, and he actually agrees with Zhang Lei in his heart about the exaggerated methods of advertising.

"Then please Director Xie send me all the materials, I'll try it." Zhang Lei said loudly into the microphone.

"Okay, I'll send it to you right away."

"Xixi, can this video conferencing software synchronize my computer screen to everyone?" Zhang Lei suddenly turned his head and asked, it was the first time he had used this conference software, and some of the functions were not very familiar.

"Yes," Sun Xixi, who was sitting on the sofa, put down the iPad in his hand and walked to Zhang Lei's side, "Zhang Lei, why don't I operate the computer, hang the splint for a few days, give me practice, you can command on the side." ”

"Okay then." After thinking about it for a while, Zhang Lei agreed with a smile, he was so happy that he only moved his mouth and didn't use his hands, and Sun Xixi, the PS software, did use it better than him.

……

After a while, everything was ready, and the PS software interface on Zhang Lei's computer was displayed synchronously on the main screen, which attracted everyone's attention at once.

"Use this one for the main background image, the angle of this street is just ......"

"Okay."

"The color of the flame can be adjusted a little more vividly, so that the user's attention can be captured at once......"

"Roger."

"A little more smoke, a little darker, a little thicker......"

"Put two surprised passers-by here, one of them is better on the phone, which will make the user feel the urge to share after reading it......"

"Yes."

"The truck is placed here, can the logo be more eye-catching, and it is better to strengthen the contrast......"

The conference room was terrifyingly quiet, except for the intermittent conversation between Zhang Lei and Sun Xixi on the big screen, everyone didn't speak, but their eyes were surprisingly focused on the same place.

Before, Zhang Lei's sketches were really sloppy, which was hard to imagine, but now, everyone was a little surprised to see the materials slowly combined and gradually turned into Zhang Lei's ideal advertising picture.

First, I was surprised by Zhang Lei's proficiency. He really wasn't bragging just now, he had really thought through the idea very thoroughly, and after listening to it all the way, he had considered almost every detail.

The second is to be surprised by the dramatic tension of this idea. Although this is a static picture, it has a magical function that makes people automatically make up for it, making people instantly understand what is going on when they know and smile.

The most surprised people were Sun Tian and his wife.

The idea of testing Zhang Lei was decided temporarily, from Zhang Lei's reading of the materials, to the formation of ideas, and then to the completion of the first draft of the combination of materials, all of this is almost non-stop.

Zhang Lei's speed has far exceeded that of many professional advertising people, so fast that they are jaw-dropping!

In addition to speed, what is even more commendable is that Zhang Lei's creativity is almost perfect!

Although I don't know how well Shunfeng is accepted, at least in the eyes of Sun Tian and Qiu Ruoqin, this idea is impeccable and impeccable!

Even Qi Ming's father and son, as well as Lu Daran, who was very unhappy with Zhang Lei, obediently closed their mouths after seeing the first draft that gradually took shape.

Finally, Zhang Lei asked Sun Xixi to fine-tune the overall tone to make the whole picture more eye-catching, and then announced that the first draft was officially completed.

"Everybody can see it, right? …… I think that's pretty much it, but if you have a good idea, you can put it forward and we'll change it right away. Zhang Lei said loudly into the microphone.

"Zhang Lei, is this the way this manuscript is, there is no copywriting?" Xie Ting quickly raised a question, usually print advertisements will have corresponding copywriting in addition to pictures.

"There is no need for copywriting for the time being, the tailwind is required to be fast, and this picture has been done at present, and I think it should be better to leave some space for users to imagine and let them experience this fast for themselves." Zhang Lei explained that there was no copywriting in the original work, and of course there was no need to add to it.

"It's just the first draft, let's give it a tailwind like this, if they don't mention copywriting, then they don't need it, and I personally don't think this picture needs copywriting." Sun Tian said approvingly.

Now that he had spoken, the matter was decided.

"Are you all in for an opinion?" Sun Tian quickly asked, seeing that no one was still speaking, he didn't seem surprised, "Okay, it's just the first draft, so I think it's already very good." Xiaoxue, are you following up on the downwind side? ”

"Yes, Mr. Sun." Xiaoxue replied loudly.

"Zhang Lei, you send the manuscript to Xiaoxue, and leave the rest to her...... Xiaoxue, you immediately contact the people in Shunfeng and give them the manuscript, if there is any feedback from them, you have to report to me as soon as possible! Sun Tian said in a deep voice.

"Okay, I'll contact the people in the tailwind right away." Xiaoxue said that she had skillfully clicked on QQ, she used to be most afraid of dealing with people who were downwind, but now she is not only not afraid, but she actually has some expectations.

……

Looking at the first draft on the computer screen, Sun Tian seemed to be very satisfied, in addition to the draft, the seamless cooperation between Xixi and Zhang Lei just now also made him very pleased.

And Xiaoxue had already sent the manuscript to the person who was in favor of the wind for the first time, which made the sense of urgency in Sun Tian's heart disappear all of a sudden, and his mood was instantly good.

Seeing that Qi Ming's face seemed to be a little unpleasant, Sun Tian hurriedly coughed lightly and asked politely: "Mr. Qi, your vision has always been very poisonous, why don't you help these two young people find fault?" ”

"Mr. Sun really thinks so highly of me," Qi Ming shrugged his shoulders and laughed dryly, "This style of advertising is really not what I'm good at, I still don't comment indiscriminately, so as not to laugh and be generous." ”

Seeing him say this, Sun Tian hurriedly nodded and smiled at him, and stopped forcing it. There was only a scribbled sketch just now, and Qi Ming could point fingers at Zhang Lei's creativity at will, but now that the draft is out, everyone can see the effect and level, Qi Ming is a clear-eyed person, so naturally it is not good to say anything.

Qi Peng snorted lightly, as if he was not optimistic about Zhang Lei's manuscript.

But in fact, he is not optimistic about the manuscript, on the contrary, Qi Peng just thinks that Zhang Lei's manuscript is too good, and his heart becomes more and more unhappy, because Sun Xixi and Zhang Lei are matched with men and women just now, and he is simply red-eyed.

"Qi Peng, do you have any opinions?" Sun Tian seemed to notice Qi Peng's subtle expression, "Say it boldly, it's okay, let's discuss it together." ”

was suddenly named by Sun Tian, Qi Peng was a little unexpected, "I, I don't have any opinion." ”

After a sentence, Qi Peng quickly regained his composure, "Uncle Sun, in fact, I have similar ideas to my father, this idea is indeed a bit new, but people who are tailwind may not like it." ”

"That's right, each has its own eyes, in fact, we need a little luck when we advertise, sometimes." Sun Tian said with a smile, the person who came was a guest, and he still had to say a little bit about this kind of scene, so as not to make the atmosphere too embarrassing.

He paused for a moment, and quickly changed the topic: "People are quite uniform today, and it's rare that Mr. Qi is here, so let's discuss one more brief." Zhang Lei, I remember you just said, you also have an idea for Wanwei Beer? ”

Zhang Lei was about to nod yes when Sun Tian's mobile phone suddenly rang.

"I'm sorry, I forgot to turn my phone to silent just now." Sun Tian made an apologetic expression, quickly picked up the phone, and just wanted to press the sound, but when he looked at the caller ID, his fingers stopped in mid-air and couldn't press it.

"Mr. Sun, take it, let's just wait." Qi Ming said politely.

A smile flashed across Sun Tian's face, and he said with a smile: "I don't want to answer this call, I'm afraid I can't do it, it's Mr. Wang who is tailwind." ”

Qi Ming was stunned for a moment, and everyone in the conference room also looked up at the big screen in unison.

Sun Tian quickly raised a finger in front of his mouth and made a "shhhh