Chapter 072, [Ideas recognized by customers are good ideas]

"This ......" Although it was separated by the display screen, Sun Tian's gaze made Xie Ting, who had always believed in himself, feel a little pressured, "To be honest, Mr. Sun, Zhang Lei's idea seems to-"

The people in the creative department all set their eyes on Xie Ting, because Xie Ting was their head, and his views represented the views of the entire department in a sense. Pen "Fun" Pavilion www.biquge.info

"Pretty good......" Although he didn't want to say that, Xie Ting still told the truth.

Hearing him say this, most of the people in the creative department breathed a sigh of relief, because Xie Ting's evaluation was relatively neutral and objective. Although their entire department's first impression of Zhang Lei is not good, but one yard is one yard, Zhang Lei's idea is really good, if he insists that his creativity is not good in order to exclude him, it will seem that he is not professional.

Only Lu Daran, who was sitting next to Xie Ting, was very disapproving, he had already made up his mind to go against Zhang Lei, so the first thing that came to mind was not the merits of creativity, but how to pick bones in eggs.

However, after thinking about it, Zhang Lei's creativity seems to have no flaws, although it is a bit exaggerated, but it makes sense logically, which makes Lu Daran, who is bent on finding fault, not know how to speak, so he has to keep his face closed and not speak, nor comment.

"What do you think of the others? Let's talk about it. Sun Tian asked again.

Tian Kehua, Rhubarb, Mosquito and the others looked at each other, and soon nodded their heads, echoing Xie Ting's opinion. However, it may be because he has prejudices against Zhang Lei first, so his tone is not very enthusiastic, which greatly surprised Sun Tian.

With such a wonderful idea, he originally thought that these people should applaud one by one!

However, the two colleagues in the customer department reacted more normally and shouted hello to Zhang Lei, and excellent ideas for them can greatly reduce the difficulty of dealing with customers.

"Mr. Sun, it is really necessary to rush out this idea to send it to Shunfeng, I heard that Shunfeng's main advertisement this year has not yet been decided," Xiao Zhuang of the customer department said hopefully, "Maybe it's still too late." ”

"The main advertisement may be a little hanging, and the time is too tight," another young girl named Xiaoxue in the customer department also said, Shunfeng is basically following up with this customer, and she is the most knowledgeable about how picky the other party is, "And I heard a little news, saying that this time Baili's manuscript is quite competitive, and there are also Aidier, Daystar, Chaoyang, and New Era...... Companies big and small are staring, and to be honest, the competition is a bit big. ”。

"I know this, in addition to what you just said, there is also Ming Peng, Mr. Qi is obviously full of energy this time." Sun Tian looked at Qi Ming's father and son on the other side of the sofa and reminded with a smile.

"I'm personally fine," Qi Ming hurriedly smiled modestly, and then quickly patted Qi Peng's shoulder beside him, "It's that Qi Peng has just entered the advertising industry, and now he is full of momentum, so he should care more than me, and he is basically following the drafts of Shunfeng this time." ”

Qi Peng's attention just now has been on Sun Xixi, and when he heard his father talk about advertising, his face turned straight, and he nodded at Sun Tian and said: "Uncle Sun, in fact, we Mingpeng have been cooperating with Shunfeng in the past few years, and have also designed a lot of quite good advertisements for them. Well, this year, I did put a little effort into it, and I wanted to rush it......"

"Qi Peng, today we are here to learn, don't take the lead." Qi Ming interrupted him at the right time.

"Only when there is competition can we make progress together." Thinking that Zhang Lei's works are still in the creative stage, Qi Peng feels no pressure at all, he knows that Shunfeng's manuscripts are basically reported to the headquarters now, just waiting for the headquarters to finalize which one will be the main advertisement, and this matter will be decided within a day or two, for Zhang Lei, the time is very rushed, and there is almost no chance.

Sun Tian also knew that time was pressing, so he was a little anxious, and couldn't help but ask Xiaoxue, he knew that Shunfeng had always been Xiaoxue following up.

"Mr. Sun, I don't think there should be any problem with regular advertising, this kind of manuscript can be given to them at any time, but if you want to rush the main promotion, then the colleagues in the creative department may have to work hard to catch up, I heard that Shunfeng will be determined this year's main advertisement in the next two days." Xiaoxue replied, subconsciously glancing at the people in the creative department.

Da Huang Tian Kehua and they all looked embarrassed, a day or two, the time was too rushed, but they now have a completed first draft in hand.

"Xie Ting, you put aside the matter at hand for a while, cooperate with Zhang Lei in the past two days, and strive to get the manuscript out before getting off work tomorrow." Sun Tian immediately decided, as long as there was still a chance, he didn't want to give up.

Zhang Lei quickly continued: "Mr. Sun, I don't need tomorrow, I think it should be done today." ”

Everyone present was shocked when they heard this, Qiu Ruoqin was a little worried, "Zhang Lei, are you so sure?" ”

"Yes, because I have thought about this idea very thoroughly, all the composition, which piece to put what, how to put it, what elements to pay attention to, basically I have a number in my heart, Mr. Xie They just need to help me prepare the materials and put them together, so it shouldn't take much time." Zhang Lei explained, his tone quite confident.

The people in the creative department were even more displeased, according to Zhang Lei, they were just helping him at all.

"I can also help," Sun Xixi seemed to sense something, and quickly said with a smile, "Anyway, there are no classes on the weekend today, and I also want to deal with Shunfeng again." ”

Sun Tian quickly cast an approving glance at her: "It's good to go up in the face of difficulties." ”

"Mr. Sun, I have listed all the pictures I need, and I have written down the requirements roughly...... Zhang Lei pointed to the laptop in front of him.

Sun Tian nodded approvingly again, "Then you send it to everyone in groups, uh, Xixi, you send the company's email address to Zhang Lei first." ”

"Okay, right away."

"Xie Ting, after receiving the email later, you will immediately cooperate with Zhang Lei, assign their respective tasks, and let everyone bring the materials to your side. Do you understand? Sun Tian asked in a deep voice, and it could be heard that he attached great importance to this brief.

"Understood, the mail has been received, I'll start right away!"

Sun Tian's attention made everyone dare not slack off, although Zhang Lei was a little arrogant, and let them all help him, but before they figured out what Zhang Lei was about, they obviously didn't want to offend this young man who was deeply valued by Sun Tian.

And looking at Xixi's performance, Zhang Lei is really likely to be her boyfriend.

Seeing that things were advancing at an extremely fast speed, Qi Peng was obviously a little worried, Qi Ming knew his son best, and of course he knew what he was thinking.

He quickly laughed dryly, "Mr. Sun is still so resolute, it's really admirable, but I can't help but want to say a few more words, Mr. Sun, don't think I'm too talkative." ”

Sun Tian raised his eyebrows slightly: "How come, Mr. Qi, please say it quickly." ”

Qi Ming nodded, and pondered for a moment before saying: "Although Zhang Lei's idea is good, but with my understanding of Shunfeng, their acceptance may not be high, and I want to remind everyone here first." ”

"Oh?" Sun Tian frowned slightly, "How do you say this?" ”

Qi Ming explained unhurriedly: "Shunfeng Express attaches great importance to advertising, which everyone knows, but in terms of advertising concept, Shunfeng is a traditional and conservative enterprise. ”

Seeing that Sun Tian didn't speak, Qi Ming continued: "This shouldn't be my personal understanding, because big companies such as Baili and Ideal have obviously touched this point, so the drafts they have made for Shunfeng in the past few years are basically leaning on this route......"

Sun Tian seemed to understand a little: "Mr. Qi, are you worried that Zhang Lei's creative style is too out-of-the-box, and they may not be able to accept it?" ”

"Yes," Qi Ming nodded and smiled, "In fact, we all know that whether the creativity is good or not is not our own decision, but the customer's decision. ”

He was deliberately discouraged from Xie Ting's enthusiasm, of course Zhang Lei could see this, and he shook his head and retorted without thinking about it: "I don't agree with Mr. Qi's words, I think a good idea must be popular and can be accepted by the vast majority of people!" Customers should also be included in the scope of the vast majority of people. ”

It seems that he didn't expect Zhang Lei to choke with himself so directly, Qi Ming was a little surprised, but he was still unfazed on his face.

"Zhang Lei, you are too young and have limited experience in dealing with customers, so we may have different views, and you are not to blame. Although your idea is ingenious, it has a big drawback, that is, it is too detached from reality...... Don't you think it yourself? Qi Ming asked with a smile.

"I think it's okay, it shouldn't be too detached from reality, right?"

Qi Ming smiled, "In real life, using a courier truck to transport a fire truck, such a thing can never happen, I believe that the people who are tailwind must understand this better than me." ”

"Actually, my opinion is similar to that of Mr. Qi," Lu Daran, who had been silent just now, finally couldn't hold back at this time, "I think Zhang Lei's creativity is too weird, using a courier car to transport a fire truck, don't you think this kind of scene is weird?" This is seriously out of touch with reality, and I don't think it's a good thing to exaggerate the advertising image too much in order to achieve results. ”

When he spoke, his eyes kept looking at the big screen in front of the conference table, nervously observing Sun Tian's expression, but Sun Tian was just listening carefully, and from his expression, he couldn't tell which side he was on.

Xie Ting didn't seem to expect Lu Daran to say this, he glanced at Lu Daran, obviously wanting to say something, but Lu Daran pretended not to see it.

Zhang Lei was a little surprised by Lu Daran's speech, but he did not panic, he smiled calmly and said: "I think many times, advertising is an exaggerated art, only by exaggerating the characteristics of the product to an impossible extreme, can it leave the deepest impression on users, as for the form of expression, I think exaggeration is not a big problem, and even the more exaggerated the effect, the better...... And many successful advertisements are very exaggerated, such as last year's much-talked-about Michelin tire advertisement, as well as Baili's previous award-winning water heater advertisement, aren't they all exaggerated routes? ”

The example given by Zhang Lei is irrefutable, Xie Ting nodded lightly, and seemed to have the same opinion as him, and several other people from the creative department were a little wavering before, but now they also seem to feel that Zhang Lei has a point.

Qi Ming seemed to be a little annoyed, his face suddenly sank, and the faint smile on his face just now had long since disappeared, "Zhang Lei, it seems that our understanding of advertising is obviously different, and appropriate exaggeration is okay, but in the face of customers like Shunfeng, I think we should know how to handle it......"

He said and quickly turned his head to look at Sun Tian: "I don't know what Mr. Sun thinks about this issue?" ”

As soon as he asked, everyone in the conference room raised their heads and looked at the big screen, quietly waiting for Sun Tian to make a statement.

Sun Tian looked at Qi Ming with a smile, and then at Zhang Lei, as if he was in a dilemma.

"The benevolent see the benevolent, the wise see the wise, this question is not easy to conclude," after two or three seconds of silence, Sun Tian finally spoke, "But there is always a sentence from Qi just now, I personally think it makes a lot of sense......"

Hearing this, Qi Ming's body loosened slightly, and a sneer flashed at the corner of Qi Peng's mouth, but Sun Xixi was a little unhappy, she felt that her father should be on Zhang Lei's side.

Sun Tian continued leisurely: "...... Mr. Qi just said that whether an idea is good or not is not our own decision, but by the customer, and only when it is recognized by the customer can it be called a good idea. Otherwise, no matter how good our ideas are, they are just our self-righteous delusions. Mr. Qi, do you say that's the case? ”