Chapter 167, [Finishing Touch]

"Zhang Lei, then let me ask you, how many advertisements have you done? What masterpieces are not? Kuang Haisheng leaned back, cocked Erlang's legs, and asked in a condescending posture. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

He obviously didn't believe Zhang Lei like this, Xu Yun'er hurriedly pointed to the insecticide advertisement on the wall: "Director Kuang, that advertisement is from Zhang Lei!" ”

Kuang Haisheng held his glasses and looked in the direction of her finger, then slowly sat up straight, turned his head to look at Zhang Lei, and asked in surprise: "This is your work?" ”

"It's mine." Zhang Lei nodded.

Kuang Haisheng turned his head to look at Baili Qingxi again, with doubts in his eyes, obviously seeking verification, Baili Qingxi smiled and nodded at him.

"This ...... I know this advertisement, it was very popular on Weibo a while ago, and it is indeed very good," Kuang Haisheng was silent for a long time before slowly speaking, and leaned back on the sofa as he spoke, "But this is a print advertisement, and it is a different thing from a TV advertisement." Zhang Lei, TVC commercial, do you have any representative works? ”

Zhang Lei was stunned: "I have just started in terms of TVC and am exploring. ”

Baili Qingxi interjected: "Uncle Kuang, Zhang Lei is indeed a novice in TVC, but with my understanding of him, the works checked by him will not be too bad." ”

"Don't say that too soon." Kuang Haisheng shook the cigarette in his hand, "Don't talk about others, I've seen many people in the industry who do well in print advertising can't do TVC. ”

"Uncle Kuang, who are you talking about?" Baili Qingchuan gossip.

"I won't name it. It can be said that print advertising is completely different from TVC in terms of expression, and if you can play in print, you may not be able to play TVC. Kuang Haisheng's gaze swept over the faces of the four people one by one.

"Of course I know this, our Baili plane and TVC are basically two sets of people doing it......" Baili Qingxi said and looked at Zhang Lei, there seemed to be a worry in his eyes, "Zhang Lei, I approve of your previous works, but if you think about it carefully, it seems that they are indeed print advertisements." ”

"Senpai, that's why I want to do this now, because I want to expand myself in different fields. Although TV commercials are different from print in terms of expression, they are the same, and I believe that I have the ability to do a good job! Zhang Lei said.

Although she believes in Zhang Lei's strength, it seems that Kuang Haisheng is not very optimistic about Zhang Lei, after all, Zhang Lei is too young, and the most important thing is that there are no works yet.

"Uncle Kuang, I look at it like this, don't you have a lot of TVCs in your hands, choose a few and let Zhang Lei give you a review, and in the process of commenting, you can learn about Zhang Lei's appreciation of TV commercials." Baili Qingchuan made a suggestion.

This idea is good, Baili Qingxi's eyes immediately lit up, but Kuang Haisheng quickly denied this idea: "Commenting and appreciating are the most basic abilities, and they can't test people." Although this method looks good, it is too easy for Zhang Lei. ”

As he spoke, he suddenly stopped, squinted his eyes and stared at Zhang Lei with a smile for three seconds, and then asked provocatively: "Young man, don't say that I didn't give you a chance, do you dare to challenge it?" ”

"Challenge what?"

"That's right, I have it at hand, and now there is an advertisement that gives me a headache, and it is not broadcast, nor is it broadcast, and it is a dilemma. Taking this opportunity today, can you help me solve it? Kuang Haisheng asked with raised eyebrows.

"Huh?" Zhang Lei was a little surprised.

"What? Don't dare? Kuang Haisheng thought that Zhang Lei was afraid.

"Of course not, you can...... Try it! Senior sister is also here, Chuan Shao is also here, my level is limited, if I can't help, I can also let them take a look together, and everyone will discuss and discuss together. Zhang Lei responded politely.

Kuang Haisheng laughed at the moment, "Zhang Lei, are you looking for a good way down the slope for yourself?" Forget it, I don't think it's time to try, so as not to get the time...... Embarrassed! ”

This......

The director spoke really ugly, Zhang Lei smiled embarrassedly: "I understand, Director Kuang, you are specifically testing me!" ”

Kuang Haisheng didn't answer, and put the cigarette in his hand under his nose and sniffed it again, which was a tacit acquiescence.

"Then I'll try, it's better to be respectful than to obey." Zhang Lei said helplessly.

"Director Kuang, since it is a test, if Zhang Lei passes the test, can you give him a chance......" Xu Yun'er didn't want Zhang Lei to accept any test in vain.

"Let's see how good he is." Kuang Haisheng quickly took out his mobile phone as he spoke, and clicked on a video in a few clicks.

He placed his phone on the delicate mahogany coffee table in front of him, and waved his hand to signal everyone to come around.

The video soon began to play, and it turned out to be an advertisement for shapewear underwear.

In the picture, a beautiful female model with a plump figure and a good face is wearing flesh-colored shapewear and skillfully posing for various poses, showing her proud figure in all directions to the camera.

Voiceover: "Xinmei underwear, bringing together the latest research results in medicine, fatology and ergonomics, sculpting your figure and creating a natural beauty ......"

The ad was short, a standard 15 seconds, and it was quickly over.

Kuang Haisheng played it to them again, and then looked around and asked, "Tell me, how about this advertisement?" ”

"It's decent, although there is nothing too bad, but there are no bright spots." Baili Qingxi told the truth.

Baili Qingchuan also nodded: "The advertisement for shapewear can only be filmed like this." ”

"Director Kuang, isn't the advertising slogan a little bit unpointed......" Zhang Lei also expressed his opinion.

Kuang Haisheng nodded: "You can see, in fact, the main function of this underwear is to lift the chest." ”

He stared at Zhang Lei tightly, "But as you all know, now TV stations are very strict with advertising restrictions in this regard, and the words "breast lifting" and breast enlargement cannot appear directly on TV, so the advertising slogans of underwear advertisements are basically like this, vague, and vague, to say that what sculpts the body and creates beauty are all unspecific words, which is also a last resort." ”

"Uncle Kwong, it seems that your TV station rarely broadcasts this kind of advertisement, right?" Baili Qingxi asked curiously.

"I can't hide anything from you." Kuang Haisheng smiled at Baili Qingxi and admitted, "It is difficult to produce high-quality advertisements of this kind, and they are generally the same, and there are only these few shots that are taken back and forth, so our TV station, mainly myself, has deliberately limited the number of such advertisements broadcast on our TV station in recent years." ”

"What about this one?" Baili Qingxi asked again.

"There's no way about this, the manufacturer is our director's elementary school classmate, from childhood to adulthood, the friendship is so good that he is about to wear the same pants, the director came forward to say hello to me, I'm afraid that if it doesn't be broadcast, it will have to be broadcast. They filmed worse before, I called back and asked them to change it twice, and it was only then that it was changed to the current level......" Kuang Haisheng stared at Zhang Lei again, "Zhang Lei, do you think, can this advertisement be improved again?" ”

As soon as he asked, everyone immediately looked at Zhang Lei. Zhang Lei's eyes rolled, as if thinking: "Let me think about it." ”

Baili Qingxi seemed to have something to say, but after thinking about it, she didn't say it, she knew that she couldn't help Zhang Lei at this time.

Seeing that Zhang Lei was still meditating, Kuang Haisheng didn't say anything, but the cold smile on his face was enough to show that he just asked casually, and he didn't have any hope for Zhang Lei at all.

In fact, he personally does not reject women's underwear advertising, what he rejects the most is garbage advertising, and underwear advertising is difficult to shoot brilliantly and uniformly, so it has become a garbage advertisement in his eyes, without any artistic beauty.

The reason why this advertisement was chosen to test Zhang Lei is because this is indeed his recent trouble, and secondly, he simply found the most tricky one, so that the stinky kid in front of him would retreat as soon as possible.

There was a sudden silence in the room.

Zhang Lei was still frowning and thinking.

Xu Yun'er didn't dare to squeak, for fear of interrupting his train of thought.

Baili Qingxi's sister and brother glanced at each other, obviously worried about Zhang Lei, they all knew that Kuang Haisheng's question was not simple, it was not easy to answer, even if it was Baili Qingxi, they were not confident that their answer would definitely satisfy Kuang Haisheng.

The momentary silence in the room did not make Kwong Haisheng feel uncomfortable, and he seemed to enjoy the rare silence. He smiled and put away Erlang's legs, moved his body forward, silently picked up the teacup on the edge of the table, and was about to take a sip, but Zhang Lei suddenly spoke: "Director Kuang, can you play the advertisement again?" ”

The hand holding the teacup stopped in mid-air, and Kuang Haisheng looked at Zhang Lei with a puzzled expression.

Others don't understand either.

"Turn the sound off, play it again, I'll try to change it." Zhang Lei explained seriously.

"Change, how?" Baili Qingchuan was confused.

Kuang Haisheng seemed to understand all at once: "Zhang Lei, what do you mean - to change the advertising slogan?" ”

"Yes." Zhang Lei nodded, "This advertisement has been filmed, and I can't change anything for a while, so I can only try to change the advertising slogan." ”

"Cut, is this going to work?" Baili Qingchuan quickly questioned, "The picture doesn't change, only the advertising slogan is changed, isn't it still the same advertisement?" ”

Xu Yun'er and Baili Qingxi also looked at each other, obviously worried.

"Rest assured, sometimes a good advertising slogan can be the finishing touch." Zhang Lei signaled that they didn't have to worry too much.

"The finishing touch?" Kuang Haisheng smiled, it seemed that Zhang Lei's statement was very speechless, young people are so rampant, can the dots be ordered casually?

He shook his head and sighed with great disdain, but he didn't ask any more questions, clicked on his phone a few times, turned off the sound, and replayed the video as Zhang Lei said.

The room was quiet again.

Eight eyes were fixed on the phone that kept changing pictures, but all eight ears were pricked up.

One second, three seconds, five seconds......

The familiar picture, the third time I saw it, there was no sound, and everyone felt a little like chewing wax.

The strangest thing is that ten seconds have passed, and Zhang Lei, who said that he was going to change the advertising slogan, still didn't have any reaction.

The room was silent, and the four of them stared at the phone screen with eight eyes in unison, as if they were watching a mime.

What's going on?

Everyone was full of doubts.

Finally, when there were only 3 seconds left in the advertisement, Zhang Lei suddenly stretched out his finger and clicked on the mobile phone, and the picture suddenly stopped.

On the screen of the mobile phone, the beautiful female model is looking straight ahead with charming eyes, and her hands are resting on her full breasts, showing the miraculous effect of underwear.

"This is it...... Director Kuang, all the previous advertising slogans have been deleted, of course, some background music can be added appropriately. Zhang Lei said thoughtfully.

"That's it?" Baili Qingchuan was puzzled, and the others were also confused, and Kuang Haisheng looked even more inexplicable.

"Of course, it's not just that," Zhang Lei continued, "and when there are 3 seconds left, add a key voiceover!" ”

"The key voiceover? Is that what you call the finishing touch? Kuang Haisheng shook his head and chuckled.

Zhang Lei nodded, suddenly smiled and said a strange word: "It's good to be a woman!" ”

What the heck?

This abrupt and strange remark made Baili Qingchuan and Xu Yun'er a little baffled, and they all turned their heads to look at Zhang Lei.

Zhang Lei was smiling, he saw that the two of them were still confused, and he didn't know what to do, so he repeated it again.

"It's good to be a woman."

This time he deliberately paused and accentuated the pronunciation of the word "Ting".

However, it seems that the two still did not react.

Baili Qingxi is still more sensitive, and he lowered his head and quickly pondered Zhang Lei's strange words.

"What kind of mess is this...... Kuang Haisheng just wanted to teach Zhang Lei a lesson, but he seemed to think of something, and quickly held back the rest of the words.