Chapter 166, [Kuang Haisheng]

is not quite the same as Zhang Lei's expected appearance of big belly and poop, Kuang Haisheng is not fat, the deputy director of the TV station is not only not blessed at all, but is a thin middle-aged man, wearing a pair of rimless glasses, and his face is a little serious. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

After all, it was the deputy director, Kuang Haisheng obviously had some officialdom, and after coming in, he didn't squint, and walked straight to Baili Qingxi, and the four young people had already stood up to greet each other.

"Qingxi, is your father okay? I said goodbye last year, and I haven't met him yet, but I miss him a lot! ”

"My father has now dumped the company to our sisters and brothers, and I am happy to travel all over the world! Uncle Kwong, don't talk about you, I haven't seen him in months. ”

Kuang Haisheng smiled and sighed, "Brother Baili is blessed, with such a shrewd and capable baby daughter as you, if I were him, I am afraid that I would have left a few years earlier!" ”

Baili Qingxi smiled: "Qingchuan, haven't you seen Uncle Kuang yet?" ”

Baili Qingchuan hurriedly stepped forward to shake hands with Kuang Haisheng.

"Qingchuan How many times have I met, Qingxi, who are these two?" Kuang Haisheng looked at Zhang Lei and Xu Yun'er in confusion.

"Uncle Kuang, this is Zhang Lei, one of my juniors, today he asked you to come over, this is Miss Xu Yun'er, the two of them have something to ask you for help...... Baili Qingxi hurriedly introduced.

When shaking hands with Zhang Lei, Kuang Haisheng couldn't help but look the young man in front of him up and down, and his face was obviously stunned. In his opinion, Zhang Lei is a little kid, what can a little kid do if he asks him to be the deputy director of a TV station?

When I shook hands with Xu Yun'er, I looked at it twice, "Miss Xu is so beautiful, Qingxi, it seems that you beauties like to make friends with beauties!" ”

Baili Qingxi was not modest, smiled and invited Kuang Haisheng to sit down, and poured a cup of fragrant new tea: "Zhang Lei, Uncle Kuang is busy, come over in a busy hurry, if there is anything difficult, hurry up." ”

Zhang Lei understood, and immediately went straight to the point: "Director Kuang, that's the case, your station now has a program called "The Strongest Talent Show", which has just started, and this is some information about the program introduction......" said and handed over the program introduction prepared earlier.

Because it was a small show, Zhang Lei was worried that the other party didn't understand, so he specially went online to find some relevant information, but he didn't expect Kuang Haisheng to wave his hand, "I know about this show, I don't need to watch the information, Xiao Wang and a few of them are doing it...... Young man, what do you think of this show? ”

"Honestly, Director Kwong, we want to exclusively title this show! In addition to the title, it is best to buy out all the advertisements of this show! ”

"You guys?" Kuang Haisheng was a little surprised when he heard this, pushed his glasses with his hand, and looked at the two of them again, "I don't understand, do you buy it or Miss Xu buy it?" Which is the title brand? ”

"Director Kuang, the brand named after you is the world's laughing toothpaste......" Xu Yuner hurriedly said, seeing Kuang Haisheng's confused face, she explained with a smile: "It's normal that you haven't heard of it, we are just a third-tier brand, a small brand." But the quality of our toothpaste is excellent, and the fame has not risen just because we haven't done how to promote, so this year we want to focus on a number of high-quality advertisements to improve brand awareness, Beijing TV has high ratings and great influence, which is our first choice......"

"Wait, wait, I'm even more confused, it stands to reason that your name is enough, but what's the deal with the buyout advertisement?" Kuang Haisheng became more and more confused, "If you want to increase the popularity of your toothpaste, you should put it on different channels, since it has been named, why do you want to buy out all the advertisements of this show?" I'll say more, with this money, it's better to buy commercials for other high-quality programs......"

"Yes, Miss Xu, in fact, I'm also a little confused," Baili Qingchuan was also a little confused, "The advertising audience of any program is relatively fixed and limited, and the title advertisement can basically cover all the viewers who watch this show." Now that the title has been titled, you can buy out the other advertising resources of this show, which is a pure waste of money! ”

Zhang Lei hurriedly explained: "Chuan Shao, Director Kuang, it's like this, the title advertisement is what Sister Xu's toothpaste factory wants to do, but the buyout advertisement is what I want to do." ”

"You?" Kwong Haisheng was obviously not convinced.

"Yes," Zhang Lei nodded with a smile, "I set up an advertising company with a few classmates and wanted to try this new business model." ”

"What mode?"

"It is to buy out all the advertisements of a certain program first, and then sell them by our company! We are looking for a suitable program, and it is also a coincidence, it just so happens that Sister Xu wants to do brand promotion and takes a fancy to "The Strongest Talent Show", so I simply thought that I could buy all the advertisements for this show. ”

"So that's ......" Kuang Haisheng nodded, then he understood, he took out a cigarette, put it under his nose and smelled it, but he didn't light it, "This model is not new, some people have done this before, some have indeed made money, and some can't even recover the capital, and they have lost a mess, because their advertisements can't be sold at all in the later stage, and the money from the early buyout is equivalent to a waste." Of course, this model is relatively safe for our TV station, but for the buyout party, there is a certain risk - the risk is not low. ”

Kuang Haisheng stopped as he spoke, as if observing Zhang Lei's reaction, Zhang Lei hurriedly said: "Director Kuang, the greater the risk, the greater the reward." ”

Kuang Haisheng nodded, staring at him with a pair of eagle-like eyes, "Young man, you just said that you opened an advertising agency with your classmates?" ”

"Yes!"

"Curious to ask, how many years have you graduated and started your own business, how big is the company? I don't think you're that old. ”

Zhang Lei was stunned for a moment and did not answer immediately.

"What's wrong? Is there anything that can't be said about this? Kuang Haisheng asked again.

"Director Kuang, I'll tell you the truth, I won't officially graduate in a few days, and the company has just been registered. Zhang Lei simply confessed leniently.

"That's it......" Kuang Haisheng shook his head, as if he was not surprised at all by this answer, and then frowned and turned his head to look at Baili Qingxi, smiled apologetically, and wanted to say something but didn't say anything.

"What's wrong, Uncle Kwong? You are an elder, and it doesn't hurt to say anything. Baili Qingxi, who had been listening carefully just now, asked with a smile.

"Can I smoke a cigarette?" Kuang Haisheng raised the cigarette in his hand.

"I don't smoke here, but you're the exception." Baili Qingxi glanced at his younger brother next to him, "Qingchuan, do you have a lighter on you?" Hurry up and order it for Uncle Kwong. ”

Baili Qingchuan responded, "Okay", and was about to help, but Kuang Haisheng waved his hand at him and motioned for him to sit back, "Forget it, I still don't break your rules here, don't smoke." ”

"Uncle Kuang, it's okay to smoke without smoking, but you need to drink more tea," Baili Qingchuan put away the lighter and politely added tea to Kuang Haisheng, "Also, you have to give me a face for the title advertisement, and sell it to Miss Xu cheaper, she is my good friend!" ”

He didn't blush when he said "good friend".

Kuang Haisheng looked at Zhang Lei, and then smiled: "This tea is good tea, I smelled the fragrance of tea in the elevator just now!" Qingchuan, the title advertisement is easy to say, as long as the advertising slogan is not too bad, the price will be discounted according to the market price anyway. ”

As soon as she heard this, Xu Yun'er suddenly showed joy, she finally didn't come in vain today, but listening to Kuang Haisheng's tone, it seems that there is something to follow.

Really.

"But the matter of advertising buyouts makes me a little embarrassed......" Kuang Haisheng said with a sip of tea and looked at Baili Qingxi.

Baili Qingxi smiled faintly: "Uncle Kuang, this is actually a matter of your words." ”

Kuang Haisheng put down the teacup in his hand and smiled apologetically, "Qingxi, you originally spoke, Uncle Kuang will definitely help if he can." But you know that Uncle Kwong has some principles—to put it mildly, it is called principle, and of course there are people who call me old and stubborn, I know it. As for me, I have high requirements for advertising, and now I will personally check every advertisement broadcast in the station, which is an old habit that I have adhered to for 30 years, because I firmly believe that advertising is also a part of the TV program, and if there are too many garbage advertisements in a TV station, it will directly lower the overall image of the TV station. ”

When he talked about "spam advertising", he glanced at Zhang Lei intentionally or unintentionally. He really saw a lot of such young people, through contacts and relationships, seized some high-quality resources, and then began to make crude garbage advertisements to make money, completely ignoring the effect of advertising communication, and not paying attention to social impact, he despised this kind of person the most in his life.

"I very much agree with Uncle Kwong's views on spam advertising, and it is also a blessing for our advertising industry to have you in charge of Beijing TV. To tell the truth, the reason why our advertising industry in Beijing is thriving and has been at the forefront of the country is that it has a great relationship with you! Seeing that the wind of words was wrong, Baili Qingxi hurriedly flattered.

"This is too much of a promotion for me," Kuang Haisheng was greatly benefited in his heart, but he still did not back down, "It's just that there is a problem now, if I sell out the advertisement, when the contract is signed, in black and white, what kind of advertisement will be broadcast, I don't have a veto here!" ”

He said and looked at Zhang Lei, "When the time comes, all bad advertisements will be sent to our station, and it won't work if it doesn't be broadcast, I can't accept this kind of thing!" ”

Baili Qingxi hurriedly shook his head: "Uncle Kuang, you are really worried, I dare to guarantee that such a thing will not happen, Zhang Lei, do you say yes?" ”

"That's a must! Director Kuang, the reason why you think this way is probably because you don't know me as a person! I may not have other skills, but for advertising, like you, it is also excellence! At the moment, there is a request for others, and Zhang Lei has no choice but to choose good things to say.

Who knows that Kuang Haisheng raised his two thick eyebrows, and seemed to be a little displeased, "Young man, it's not that I rely on the old and sell the old, although I am not a person in the advertising industry, but in terms of TV commercials alone, there are definitely more advertisements than you!" ”

The implication is that why are you a little kid on par with me? Zhang Lei was a little speechless for a while, this lord is really not good to serve.

The atmosphere was a little stiff for a while, but fortunately, Baili Qingxi was quite calm, and said with a calm smile: "Uncle Kuang, you don't believe Zhang Lei, you have to believe in my vision, right?" Zhang Lei's understanding of advertising is very unique, and he is indeed the most top-notch advertising person I have seen in the past two years. ”

Hearing her say this, Kuang Haisheng was surprised, and couldn't help but look at Zhang Lei twice. In his impression, he had never heard Baili Qingxi praise someone like this, could it be that he was really blind?