Chapter 39: The Art of Leadership
Since the last time, Zhao Xiaocui began to reflect on herself, although she can now achieve a stable mentality, but she still does things the same as when she was the executive layer before, not only in a hurry, but also in a big package, the department will not also be opened, everyone agrees with her point of view, but for her, this is just a small step, if you want to do a good job in the market, the key is to have vision and pattern, which can be regarded as the so-called leadership art. Pen, fun, pavilion www. biquge。 info
What kind of art is considered the art of leadership? She has observed Chen Jing, she has high prestige, this should be regarded as an art, Song Jie is influential, this is also an art, so what about herself? Is there anything remarkable? Zhao Xiaocui carefully calculated that 'affinity' may be a big advantage, but if it is in the personnel department, it may be useful, but it is not necessarily in the marketing department, after all, the business department is to produce results, so what kind of art can meet the marketing department? This is the answer Zhao Xiaocui is looking for.
She began to imagine what she hoped the current marketing department could begin, it must be one of the most important business departments in the company, although the status of the marketing department now seems not low, but in fact it is not high, the reason is that there are a lot of things but important things, there are not many brilliant things, most of them are step-by-step work, in the company is a department that is not high or low, Zhao Xiaocui knows that Song Jie is because he has expectations for the department, so he was a little undecided about being a director before, Now that she is the director, she also has a sense of powerlessness, she doesn't know how to break through this point, which may be related to the fact that she has been doing execution for too many years and has not made a serious plan.
"Chen Jing, what do you do every day besides looking at products?" "Well, every day I just look at data research products, play with other people's products, study user psychology, and see if I can have better product ideas." "Well, don't you care about the specific work?" "If you don't manage it much, if you manage too much, it's easy for the people below to let go, so the leaders pay special attention to the management, and the others have a deadline and requirements, just let the people below play at will." "Well, I'm going to learn from you, I'm just too fine-grained or the idea of the executive layer." "There's no hurry, it's the same for everyone, the key is to slowly get used to the key points." "That's right, our Director Xiao Zhao is too anxious, she wants to be a good director too much." Lao Liu teased. "I don't want to be a good director, I want to be a person who makes a difference, I really didn't feel how frustrated I was before, but now I find out." "Don't say that, being able to be a director means that you can't be frustrated, the key is that you have to be able to endure it, and I feel that you have been a little anxious recently." "Yes, how do I feel like I'm at peace of mind, I'm just thinking about how to be a person who can make everyone feel at ease and give full play to their strengths, and let our marketing department develop better, out of the current days of boiling frogs in warm water." "Your intentions are good, but you can't be in a hurry when things go by." "Then what do you have in mind?" "Oh, my idea isn't necessarily a good idea, but it should be a useful idea." "Listen to it now." "Actually, it's simple, haven't you done a pyramid theory before? No matter how good it is, it doesn't matter how the content is, at least it looks very tall and feels pretty good, so the work of our marketing department can also be concocted in the same way. "How do you do it?" "Packaging, for example, we made an activity with good data and good interaction, then we can package these two points and name them what is the king of interaction, Iron Triangle, etc., so that the content is similar to what it is now, but it obviously looks tall." "Xiaocui, listen to these names given by Lao Liu, they are all scum." Chen Jing joked about Lao Liu, and Lao Liu said unconvinced: "I just thought of it temporarily, how can it be so thoughtful, don't we help Xiaocui find a way." Zhao Xiaocui hurriedly took the words, "Well, Lao Liu, I understand what you said, but will it seem a bit redundant to do this within the company, especially our company?" "Superfluous, how can it be redundant? This is called Tim Cai, understand? Other departments did not do it on our department, it is to add color, it stands to reason that our current work is indeed lifeless, and there are no highlights and creativity, then packaging, to say a good point, is to elevate themselves, say a little ugly, just to show the above, do you dare to say that he Lao Song every time he talks to investors is not packaged? If it's really real, how can we talk about it? So, we can pack it up first, and then we can just come out when we have a way. "Well, that's a lot of money to hear you say." "And, think about it, we do packaging not only for the company, but also for the image of the marketing department, but also to improve the expression ability of the marketing staff, which is a good thing for personal growth, what era is it now, if you are still guarding the old concept of what wine is not afraid of the deep alley, you look at the better things to advertise, the more exquisite it is, it is such a reason." "Yes, Xiaocui, I think what Lao Liu said is quite reasonable, isn't the meaning of the existence of your marketing department to promote the company and enhance the influence of the company's products, packaging is a very good means, you look at our products have new features when they are launched, you have to fool your throat, not to mention your marketing department." Chen Jing added, indeed, Lao Liu and Chen Jing said that Zhao Xiaocui didn't care much about it before, she thought about it, but she just felt that it was a bit hypocritical to play this in the company, but after listening to everyone's analysis today, I felt that things are often like this. Honest hard work is a method, gorgeous packaging is also a method, the key is to see when and stage how to use, now if you are still immersed in hard work can only be tepid can not meet their expectations, if you start to package the whole foreign atmosphere that may be able to get out of a way. "Well, what you said does make sense, and in the future, I will pay more attention to guiding everyone to pay attention to the packaging, at least on the bright side, it looks like it." "Well, yes, let's take a path first." "Then in that case, Lao Liu, how about we all learn from the next time your event is closed?" "Hahaha, Lao Liu, how are you going? Xiaocui is waiting for what you just said? As soon as Chen Jing said that Zhao Xiaocui also laughed, Lao Liu was stunned for a moment and then said with a straight face: "No problem, what is the matter with packaging, it's easy to do, I can fix it in one day, although my buddy is not very good at it, but I have done a lot of activities." (To be continued.) )