After agreeing to repackage the marketing department, the work will be launched, Zhao Xiaocui pulled Lao Liu, Wang Wei and Qian Li four people to discuss in the conference room, Wang Wei and Qian Li feel that you and me, his theme and idea are very good, but as a packaging proposition, it seems to be a bit thin and too old-fashioned, which makes Zhao Xiaocui and Lao Liu feel for the first time that there is really a generation gap between young people, since the opinions can not be unified, then let Wang Wei and Qian Li also come up with a proposition that they recognize. Pen & Fun & Pavilion www.biquge.info

Waiting for Wang Wei and Qian Li to come out of the day Zhao Xiaocui is not idle, she is paying attention to some advertisements and brands every day, to see how people are packaging, this learning is really taken aback, many brands are now packaging and marketing means are really not covered, her favorite is m&m beans, with two beans as the brand image, mostly cartoon, playful and cute images, no matter how it tastes, it looks so much that people want to be with them, Every time I see their advertisement, Zhao Xiaocui hopes that she can take out a box of mm beans at hand at this moment, and unconsciously she has also become a fan, and then observe the influence of advertising on commodity marketing, which Zhao Xiaocui is observing in the supermarket, mm beans often appear next to the shelves of the cash register, many children will unconsciously reach out and take out a box and put it in the shopping basket before checkout, and there are many adults The same, seeing such a scene, Zhao Xiaocui had to sigh at people's creativity, She thought to herself that if her company's products could be so popular one day, it would mean that the effectiveness of their marketing department had been brought into play, and now most of them are doing regular marketing, without any characteristics at all. Looking back at the products she has bought are not necessarily based on the product itself, it is likely to be because of a copy or an advertisement, just like the shoes she just bought recently were bought after reading the seller's copywriting, when she saw such a text, she had to admit that she was still a little excited in her heart, yes, she was moved, plus the temptation of the upper limit promotion, she stayed up all night waiting for a pair of photos as soon as it was put on the shelf, and the shoes did live up to expectations but were not amazing, it seems that the appeal of the text cannot be underestimated.

Through recent observation and research, Zhao Xiaocui found that marketing is not just one aspect, but multiple aspects of the role of working together, but now although everyone is in a department, but the things are still relatively scattered, although they are all based on improving the brand image of the product, but the work is still not concentrated enough, what is the best way to improve it? And to improve is not just such a simple point of packaging, this point should be said to be just a channel to open everyone's minds, that's all, if you want to do a good job, you need to broaden your horizons. Everything is difficult at the beginning, including what needs to be done now, but as long as there is a goal, the difficulties in the process are often insignificant.

Before Wang Wei and Qian Li submitted the theme, Zhao Xiaocui organized another meeting, the purpose of this meeting was to understand everyone's views and expectations of the current marketing department. When everyone heard the theme of this meeting, they were stunned and then there was silence, Zhao Xiaocui looked at everyone's reaction and knew that everyone hadn't thought about similar things, and they didn't have so much time and energy to think about it every day at work, so she first said her opinion: "Why ask everyone such a question, which is even a bit nonsensical in everyone's opinion?" It's because I've seen and studied a lot of cases recently and found that people have a goal in the market, such as promotion, or brand promotion, or to enhance the corporate image, but what is our goal in doing the market? To tell the truth, I thought for a long time that I didn't expect anything other than increasing the number of users, and increasing the number of users is not only the core of what we are doing in the focus on the product, which shows that the work of our department is somewhat biased, and it is not independent, and it also has a limited effect on the development of our department. And then everyone worked unanimously towards that idea, or goal. This is the purpose and significance of this meeting that I have asked you to hold today. "Well, it feels much clearer to hear you say this, the work we are doing now is indeed a little lagging behind, running behind the product, not doing the work in front." Lao Liu added. "So what?" Zhao Xiaocui glanced at everyone and said, "Especially the two newcomers, you are exposed to more new things, and you must also have ideas, it doesn't matter, let's talk openly today." "Then let me tell you how I feel, I think what we do is more old-fashioned and rigid, and I have also thought about breaking through but there is a feeling that I can't start." Wang Wei said. "Well, go on, what about Qian Li?" "I don't think our interaction has been done enough, most of the energy and time have been put on one-way transmission, but now it has begun to be an era when interaction is king, so I think we must at least keep up with the pace in this regard, and even take the lead." "Well, that's a good proposal either. Anything else? After a period of silence, Zhao Xiaocui continued to say after seeing everyone's reactions: "I will also talk about my opinion, my current idea is that we must first determine a goal for our marketing department, for example, our goal is product promotion or brand promotion or enhance influence, whatever, and then think about the work that can be done around this goal, so that it does not seem empty, and it can give everyone more room to play." At least not like now, either follow the rules or blindly follow the trend. "Yes, I agree with you, at least we can clarify the positioning of our marketing department first." Lao Liu said. "Do Wang Wei and Qian Li have any opinions?" "Nope." "In that case, let's see, what is our goal? My personal proposal is to comprehensively enhance the influence, and use the influence to drive product and brand promotion. In other words, our future work will revolve around the three words of influence, and how to expand influence depends on our efforts. "Well, yes, agree, we can do this first and then adjust while doing it, and now many things can't be said to die at once." "Yes, in this case, let's take a look at the next work arrangement, first of all, I think we can consider a mascot to represent our products, and secondly, make a theme series that combines activities, interaction, offline, cooperation, and advertorials. Of course, I haven't thought about the specifics very clearly, but I just proposed, and everyone should think more about doing it together. "Okay, let's all think about it later, and I don't know what to say when I mention it today." "No problem, then let's think about it again, let's meet again, if you have any ideas, you can email me first." "Okay." (To be continued.) )