Chapter 42: Take it easy
Out of the conference room, Zhao Xiaocui had a feeling of relief and burden, Lao Liu patted her on the shoulder and said: "You really have a lot of research this time, I have a feeling of boiling blood in today's meeting, our marketing department is indeed too rigid, it seems that Song Jie is right to find you as a director." Pen | fun | pavilion www. biquge。 info""Don't say that, if it weren't for your strong recommendation, I wouldn't have been able to sit down, and if it weren't for the feeling that our marketing department was in crisis, I wouldn't have studied it." "At least it shows that you are very attentive and attentive to the work of our department." "Okay, these are not poor, you think about it more and see if there is any good way, I really have a limited brain capacity alone" "You can rest assured that I will definitely pay more attention to this, the better our department does, the better it will be for us." "Cunning!" Zhao Xiaocui patted Lao Liu's shoulder and said, Lao Liu laughed twice, "It's really good to have a partner." Zhao Xiaocui thought silently in her heart, it was indeed Lao Liu who was making her feel at ease.
"What's going on these last few days? Do you feel like your marketing department is getting busy all of a sudden? And how excited you are every day? Chen Jing asked during lunch. Yo, you can see that, too? Zhao Xiaocui teased. Who can't see this? Chen Jing replied disdainfully, "That's not what I mean, I mean that you can see that we are busy every day, which means that our people are really jumping." "What do you really have in place?" Let's hear it first. "I can't say anything about the arrangement, but now everyone is thinking about how to make the market work better and one step ahead, so the brains are stirring." "Oh, there's new news to share with me, and I'm going to learn too." "Okay, no problem." Yes, don't talk about Zhao Xiaocui in recent days, Qian Li, Wang Wei and Lao Liu are very excited every day, the entire marketing department will take a little time to discuss the development of the department every day, everyone is both a participant and a decision-maker, who can not be excited? Especially for Wang Wei and Qian Li, although they have some work experience but still need to work up slowly, this opportunity is quite rare, and they will definitely not give up this opportunity. From Zhao Xiaocui's point of view, the participation of newcomers also reduces their pressure and burden a lot, after all, as a small leader of the department, cultivating the people below is also one of the very important responsibilities, although sometimes she is also a little worried that everyone grows too fast and surpasses herself, but that is just a fleeting thought, and there is no one below who can not protect her position!!
It's the time of the weekly meeting again, Zhao Xiaocui feels a little tired, to be honest, once people jump for too long, they are easy to get tired, especially recently, I don't know if it's because I've thought about too many things or if I'm really not as energetic as before. But in the company, tired can't be easily said, after all, if you don't hold your breath, you have to hold your breath for the people below, but fortunately, everyone is working hard, which makes Zhao Xiaocui feel a lot more at ease.
"How's that, do you have any new ideas? I've received a lot of emails in the past few days, and I think everyone's ideas are very good, and I've sorted them out for everyone to see. Zhao Xiaocui asked everyone at the meeting, but she found that everyone seemed to be a little sluggish and listless, she knew that everyone was also tired, and she had a feeling of exhaustion, not to mention others, although in addition to the old Liu Wang Wei and Qian Li are younger, but after all, everyone will be tired after working under high intensity every day for a long time, Zhao Xiaocui looked at everyone's state and said: "That's it, I'll send you the sorted out and summarized content to everyone, let's take a look and let's meet again, this time is indeed too tired, And what we have to do is a whole long-term thing, we can't come in such a hurry, maybe there are a lot of things to change after the discussion in the later stage, everyone should slow down but don't stop. "Well, agree" Lao Liu said, Wang Wei and Qian Li also nodded, the meeting ended like this, out of the conference room Zhao Xiaocui let out a sigh, she really wanted to rest, a little bit of a feeling of not being able to move. People are like this, they can't always be stretched and can't always be loose, they still have to be tight and send.
Everyone began to gradually return to normal work again, of course, every day, in addition to moving forward step by step, everyone is also concerned about the development plan of the department, Wang Wei and Qian Li belong to the kind of people who are very active in thinking, and often send some whims to Zhao Xiaocui, hehe, don't say that Zhao Xiaocui sees these ideas and thinks they are really interesting and creative, 'Today's young people are different, there are a lot of ideas, and they are quite reliable. Zhao Xiaocui pondered in her heart, compared to her honest work and obedience, Wang Wei and Qian Li did have more ideas, and it was precisely because of their fresh cells that the department began to become active.
Based on everyone's thoughts, first of all, the first step is that the marketing department needs to determine the image, for example, Sohu has a little fox, Tencent has a little penguin, although this image may not necessarily represent the whole picture of the company, but at least let everyone know at a glance, 'Oh, Which company are you doing's specific image is more intuitive and easier for everyone to accept than text and picture introduction, with a specific image, whether it is online activities or offline activities, it can be done more flexibly, especially offline activities are much stronger than doing beautiful flyers, the first idea is to design an image, and this image is best cartoon easy for users to accept. The second idea that everyone mentions the most is the slogan, that is, the slogan, although there are now but some too complicated to explain, others can accept, everyone's view is that the slogan and the image should be combined and organized into a simple and easy to remember slogan, which can be applied to many places, but also play a multi-angle role, fully mobilize everyone's divergent thinking, to facilitate the needs of future marketing. The third point is about the tonality of the product, although the basic tonality of a product has been established in the product design stage, but the marketing department can package it, according to the taste of young people to make the product more in line with the actual needs, but also conducive to the establishment of the brand, anything only with a brand effect can attract more people's attention, otherwise it is difficult to achieve the expected effect only by promotion. Judging from the information collected so far, everyone's appeal for these three points is the greatest, and Zhao Xiaocui also thinks about it this way, although I have thought of what copywriting and activities to do together, but if there is no base point, what to do is in vain, only with a foundation to do things can there be rules to be found and more operational. (To be continued.) )