To say that Zhao Xiaocui is doing well in the new company, whether it is in cooperation with other departments or in the promotion of the project, it is very smooth, maybe it is because it is too smooth, Zhao Xiaocui is a little fluttery, fluttering is not that she cocks her tail and shows it everywhere, but suddenly feels that she can do more, 'Since I can handle the plan and PR, what else can be explored? She was thinking about it in her mind alone, and thinking about it really made her figure out one - data! Yes, it's data, and every time a case is closed, she has to use data to speak, but because she is from a liberal arts background, she is not very sensitive to data, and she is sometimes easy to get confused, so she usually only puts a few sets of data in the case, and it will be okay to interpret it casually, but now everything else is doing very smoothly and satisfactorily, how can this piece of data be pulled down, just do it when you think of it! This is in line with Zhao Xiaocui's character, as long as she thinks of everything, she will act immediately, and she will not think about what difficulties and troubles there are behind her. Pen? Interesting? Pavilion wWw. ｂiquge。 info As soon as she thought of it, she ran to find Chen Jing, and such a sudden question stopped Chen Jing: "Data? What data do you want? ”

"Oh, that's the data for the event, isn't that what it's online now?" Zhao Xiaocui said a little anxiously.

"Oh, this, what I can give you here is the data on how many users participate, retention time, and registration conversion every day." Chen Jing said to Zhao Xiaocui while folding her fingers.

"That's all you can see? What else is it like from what channel? What are the preferences? Can you see if you have become a long-term user? ”

"These data can only be said to see how much can be caught, for example, to know where it comes from, some can be captured, but some need the authorization of the partner."

"Oh, that's what happened, I thought I could easily see any kind of data."

"How is it possible, if you don't mention the requirements before the project is launched, and now you don't ask for data coldly, it will definitely not meet your expectations and requirements, so if you want to know what kind of data next time, you must tell us in advance, and we will submit the requirements to the technology when we do it, so that it is reliable."

"Alas, okay, anyway, I'll ask you this time to see how much data I can give to me first, I didn't have experience before, and I studied hard this time, thank you very much."

"Well, I'll try my best, but don't get your hopes up too much."

"Okay." Hearing Chen Jing say this, Zhao Xiaocui had no choice but to leave, through this communication with Chen Jing, she knew that the original data was not as simple as she imagined.

Before getting off work, Zhao Xiaocui received an email from Chen Jing about the previous day's data, Zhao Xiaocui took a closer look, and the data list included the number of participating users the previous day, the number of new registrations and the conversion rate, and there was no other data. This result made Zhao Xiaocui a little disappointed, she originally thought that there would be some new data indicators, she stared at these lines of simple data and looked again and again before realizing where the problem was: because she didn't know what kind of data she wanted and what kind of guidance she wanted, so what the product could provide would definitely be simple. Thinking of this, Zhao Xiaocui decided to sort out the results in her head, and then communicate with Chen Jing to see.

"What exactly should I want? Or what do the leaders above want to see? Generally speaking, it is definitely a result, especially a good result, so what kind of data can indicate a good result? Enough participants, enough partners, enough users attracted from partners, long stay, continuous attention, more new registrations for conversion, consumption, and high consumption unit price? What else? What can be improved? Is this necessary? Will the leader be happy to see it? If you want to see the potential for improvement, where do you start? Is there enough channel data? Which channels need to be improved? But these are results, the results obtained from the data rather than the data itself, so what other aspects need to be supported by data? Zhao Xiaocui just turned the pen while thinking in her head, a lot of problems hit so inexplicably that she had to press the swollen and painful temples at any time, this was the first time she looked at the data seriously, doing such a bad thing, the head hurt should be, but how to think about it is that, she decided to talk to Chen Jing and Lao Liu first to see if she could learn some experience, thinking of this to let herself slowly relax.

She looked in the direction of Lao Liu and Chen Jing's seats, Lao Liu was still there, Chen Jing didn't know why she went to the seat, and there was no one in the seat, "Then interrogate Lao Liu first." Zhao Xiaocui thought about it and walked towards Lao Liu quietly, coldly slapped Lao Liu from behind, and asked her with an unhappy face: "Why are you so sneaky, I almost have a heart attack." ”

"I'm sorry, I'm sorry, I didn't expect you to be so weak, but I did have something to ask you for."

"Something to talk about." Lao Liu said angrily.

"Okay, how do you evaluate the effectiveness of online channels and offline activities, that is, what data indicators do you pay attention to?"

"Hey, why do you care about this?"

"I don't think about how to make the online event topic better, data is very important, but I am not sensitive to data or anything, so I have to consult you."

"Actually, it's really not that difficult, let's just talk about online channels, we know how many channels there are, right" Zhao Xiaocui nodded honestly, "Then these channels can bring a few registrations every day, this is clear, and then count it as a conversion; As for the offline, it is basically where to go, how many people are concerned, and how many people who follow are enough, and then compare horizontally to know which channels are good channels and which ones are average. ”

"It's as simple as that? You don't have to look at the final consumption of each user? ”

"It's that simple! The final consumption of these data is related to the product and their operation strategy, and has little to do with promotion, our responsibility is to be responsible for pulling people to Lili, you do so much to grab the product job~~"

"you, how do you talk. According to you, I just need to look at where it comes from, and pay attention to the number of engagements and conversions. ”

"No, it's just that before the start of the project, you have to tell the product the data you need, so that they can talk to the technology, so that it is easy to capture."

"Oh, then I understand, it seems that what I think is too complicated, what else do I think about the final consumption, whether it is a consumption and other data." Zhao Xiaocui shook her head as she spoke.

"Isn't it complicated, let's concentrate on doing our job, let's clear the door now."

"Clear, clear, thank you to the old cadres of the sixth master, the minister will retire!" Zhao Xiaocui put on a posture of retreating from the dynasty as she spoke, Lao Liu glanced at her and ignored her, but after chatting with Lao Liu, Zhao Xiaocui's heart was happy, and she understood that she should focus on analysis instead of desperately grasping data.