Chapter 35: A New Challenge

After chatting with Chen Jing, I finally found something for myself to do, which could fill my empty and lonely heart, Zhao Xiaocui was energetic again, holding the product every day, studying it repeatedly, to see where it could not only give resources, but also make the product side happily agree. Pen "Fun" Pavilion www.biquge.info But sometimes this is the kind of thing that just catches up with things, just when she is concentrating on the product, Qian Li mentioned a little about the current soft article writing, dissemination and cooperation at the meeting. She believes that although there are channels for content now, the channels are still relatively single, and we can only pass them on to users or potential users, but in fact, users may not read it, because everyone is exposed to too much information, and it is difficult to accept new ones after a long period of aesthetic fatigue, so the number of readings and dissemination has declined in recent times. "This is indeed a problem, the text itself is not very controllable, although it is closely related to the content, but it is also related to the communication channel, the channel is not good, no matter how good the quality is, it is a waste, do you have any views and opinions on the questions raised by Qian Li?" No one squeaked, and Zhao Xiaocui also knew that Leng Buding's question might not be answered by ordinary people, so she turned to ask Qian Li again: "What do you think?" "My idea was to see if there were any opportunities to do some online activities and interact." "Online events? Do you need to cooperate with Wang Wei? "I haven't thought about this piece yet, so I want to hear everyone's opinions." "Online activities can be increased, but our current online activities are all aimed at existing users, and we don't hope to attract more new users on the basis of advertorial communication?" Wang Wei expressed her opinion, and when she said this, Zhao Xiaocui also felt that Qian Li's point seemed a little inappropriate, but is there any other better way at this stage? Everyone fell into contemplation...... "Actually, I think it can be like this, we can use the new media platform to interact, which not only breaks the limitations of advertorial communication, but also most importantly, expands the work connotation of advertorial." "Hey, this sounds a little interesting, let's talk about Lao Liu specifically." "It's just a simple way I just thought of, let's talk about it first, let's play again, aren't young people like to follow the trend now, what is new to play and what is hot, so let's grasp this feature, like now new media is very popular such as Weibo, everyone likes to publish their status on it, this is a bit similar to QQ space but not with acquaintances, including acquaintances, there are more netizens, and the spread is more extensive, If we can make good use of it, the communication effect will definitely increase geometrically. "Well, what you said is quite interesting, how do you do it?" "It's also simple, register an account, and post some content in it, but it must not be as long as we are posting an advertorial now, but some interesting small paragraphs, the more onlookers, the more beneficial it is for our spread." "Well, the idea is good, and I think it shouldn't be difficult for Qian Li to write a small paragraph, although we have tried to spread it through this kind of channel before, but it is always illegal, what Lao Liu said today is not bad, Qian Li, you can think about it, Wang Wei can also help with more advice, you are all young people, and your ideas and ideas must be more active." "Well, let's all think about it." "Okay, let's all think about it, and try to meet again the day after tomorrow, how about it?" "Yes." After the meeting, Zhao Xiaocui twisted her neck and stretched her muscles, with her feelings over the years, she knew that this would be another opportunity for the marketing department, if she could make some achievements, it would definitely be different, look, the boss's ideas also began to slowly form in Zhao Xiaocui's heart.

When the meeting was held again, everyone's efficiency surprised Zhao Xiaocui, Qian Li has written dozens of small paragraphs and she tried to send them to Weibo, forums and other places, and found that the response is not bad, especially the frequency of Weibo being forwarded and followed is very high, in just two and a half days, the number of followers has risen from a few people to hundreds of people, it seems that although the number of people is not much, the growth rate is amazing, if you go according to this situation, it is difficult to say how much the spread can cover, With geometric growth, the dependence on products will not be so strong! This is an opportunity, Zhao Xiaocui is really a little excited. Of course, the performance of the data on the forum is not as good as Weibo, after all, everyone on the forum is mainly based on discussion and chat, and the function of communication is much worse. "This data is still very eye-catching, Qian Li's writing skills are indeed not covered." "What's the matter, I only remembered it after reading a lot of jokes, but after these two days of testing, I found that everyone likes funny and nonsensical jokes, but there is still a certain distance between these contents and our product fit, if I find a better breakthrough point, I haven't thought about it yet." "Well, from this data, there must be no problem in increasing the attention of jokes, but how to convert into our users is not enough to rely on jokes, no one will register a product to become a member because of reading jokes, there should be motivation to drive, people, no motivation is not willing to pay." "yes, that's what I said." "Lao Liu, what strange tricks do you have?" "Hahaha, this time you are asking the right person, the power drive is simple, just like the offline event, we will give a small gift, etc., there will be people who are willing to register, so we can also concoct and apply it online." "Yes, isn't it unreliable to give small gifts, after all, offline people are controllable, how to control online?" "Then we can draw a lottery, what is the prize forwarding or participating in the prize, etc." "Well, this is possible, but there is another question, how do you know if he is registered?" "Find help from the product and technology, and you should be able to see it when you open the account." "Well, it's a solution, but it also depends on whether the third party agrees, Qian Li, you go down and find out, if you can, we can do this, on the one hand, we can increase the number of followers, and on the other hand, we can increase the number of users, which is a good way." "Well, okay, I'll get back to it." "In addition, if you have it, you can write a detailed demand email and send it to the technology by the way, copy me and Chen Jing to make a report, it is estimated that we will have a meeting to discuss this matter later, it is not easy to let the technology side do something, and their pressure is not small now." "Well, okay, I see." "Well, wait for your good news." (To be continued.) )