[Don't send roses to book friends on Valentine's Day, don't be stingy with a collection! ] 】

The 430 Shuttle. Pen & Fun & Pavilion www.biquge.info this children's program, Zheng Yijian has heard of it. Children's programs in the 80s, compared with later generations, the content is relatively old-fashioned and naïve, and the reason why Zheng Yijian remembers this column is because this column is a star making machine.

Zhou Xingxing, Liang Chaowei, Guo Fucheng, Zeng Huaqian, Ouyang Zhenhua, Zhu Yin, and Lan Jieying are all film and television stars who came out of this children's program. Of course, in the future, Li Zi's name will be added to this star-studded list.

In the following two days, the list of flowers entering the middle of the month was relatively quiet, and the top position of "The Legend of the Condor Heroes" was even more solid. Many newspapers in the mainland and Hong Kong have reported that the mysterious newcomer writer Guan Er has written a book to become a god.

On the evening of the 13th, Zheng Yijian received a call from Li Zi: "Brother Jian, I have recorded ten issues in two days, and I will have three days off next, so I will ask you to come out to play tomorrow, which can be regarded as repaying you for introducing me to a stable job." ”

Zheng Yijian now has enough manuscripts, and there will be no flower war in the middle of the month, so he also took the opportunity to go out and relax.

Zheng Yijian asked, "Where do you want to play, Disney or Ocean Park?" ”

Li Zi said angrily: "I thought I was taking children to play winter vacation? Let's go to Kowloon Park, there are flowers, birds and turtles to see! ”

Zheng Yijian smiled: "Watching turtles is not an adult activity, right?" Okay, let's go to Kowloon Park, there are fish and birds, see if our little Zizi can sink the fish and fall the geese! ”

After hanging up Li Zi's phone, Zheng Yijian told Sophie Marceau that he would go out with the neighbor's little sister tomorrow and ask her not to run around at home.

After explaining, Zheng Yijian saw Sophie Marceau staring at him with extremely strange eyes.

Zheng Yijian said strangely: "What's wrong, although I'm very handsome, I don't have to be so indifferent, right?"

Sophie Marceau asked, "Are you sure you're going out with your little sister tomorrow?" Tomorrow is February 14th! ”

In the past few days, Zheng Yijian has forgotten that tomorrow is February 14, Valentine's Day, except for New Year's greetings between relatives and online flower wars.

Did Lizi forget that tomorrow is Valentine's Day? She has a few days off, so why would she go on a date tomorrow? Is it just gratitude?

Thanksgiving date for Valentine's Day? It feels weird.

At nine o'clock in the morning of the 14th, Zheng Yijian and Li Zi met outside Kowloon Park in Tsim Sha Tsui.

In February, Hong Kong already has a bit of a taste of winter and spring. Zheng Yijian and Li Zi had a surprisingly tacit understanding, and they both put on casual sports coats.

Seeing Li Zi's lilac wide sports coat, Zheng Yijian felt that he actually imagined that this was a Valentine's Day party, and he really deserved to fight.

Zheng Yijian's sea-blue sports jacket complements Li Zi's outfit.

There aren't many couples visiting Kowloon Park today, as it is one of the few free parks in Hong Kong.

On weekdays, this is a good choice, but on the annual Valentine's Day, couples mostly choose some places with high costs, so as to prove that they attach great importance to this relationship, right?

Kowloon Park is home to the Sculpture Gallery, the Rooftop Garden, the Chinese Garden, the Rosewood Garden and the Labyrinth Garden. In addition, the park also has special scenery such as Bird Lake, Bird Garden, Observation Deck, and Banyan Garden.

Unlike ordinary girls who like to shop and beauty SPA, Lizi is more fond of natural scenery such as flowers, birds, insects and fish.

The two of them wandered in the sea of flowers and birds for three hours, and Li Zi did not cry out that he was tired.

In the end, Zheng Yijian suggested going to the commercial street to have some drinks.

Although Kowloon Park is a free public welfare park, maintaining such a large park is a huge cost for the government, so the government also allows the park to build a unique commercial street to increase income.

Kowloon Park's commercial street is characterised by a group of pavilions based on ancient Chinese architectural styles, known as the "Chinese Garden". On the other hand, there are some Western-style shops in the British architectural style. It gives people a combination of Chinese and Western, and the feeling of the Mansion of All Nations.

Zheng Yijian was about to buy a bottle of drink for Li Zi or get an ice cream to admire her ice cream style, but was stopped by a young man.

The young man had a few cards in his hand, but he didn't look like the average person handing out flyers.

The young man smiled: "Pretty boy, pretty girl, both of you are very good in appearance and have star potential, are you interested in shooting advertisements and being stars?" ”

Zheng Yijian smiled secretly: I also met a 'talent scout' on the road, but it's just an old idea of such a filming trap, will you ignore your IQ too much?

Li Zi has been working outside in the past two years, and he has also taken over some leg molds and hand models for short-term work, which is even more despised by this person's trick of blocking the road and pulling people!

As soon as the man saw Zheng Yijian and Li Zi's expressions, he immediately understood the doubts of the two, and immediately explained: "Liangzai, you misunderstood, I won't ask you to shoot a film and collect your money, our company is shooting an advertising video for an ice cream house on the other side of the block, and I am the assistant director of the crew." We are not going to use professional actors in this advertisement, but we want passers-by to shoot the feeling of ecstasy in love with ice cream. Of course, the appearance of these passers-by also has to pass the test, and they can't be sorry for the TV audience. ”

Li Zi was curious: "You mean that the advertisement of this ice cream house will be placed on the TV station?" ”

The assistant director explained: "Yes, the owner of this ice cream house is very angry, I heard that the layout is made into a chain of ice cream houses in Hong Kong, so I said, shoot this advertisement, but I will show my face on TVB and ATV!" ”

Zheng Yijian was also confused at first, you are not Yili Mengniu, let alone Häagen-Dazs, a small ice cream house is advertising on TV stations? Do you have such a big market and profits? Hearing that the other party is a chain of ice cream houses all over Hong Kong, Zheng Yijian immediately admired the other party's business acumen.

Ice cream house advertising? It seems to be quite attractive. Seeing Li Zi's eagerness to try, Zheng Yijian agreed to participate in the show and followed the assistant director to the crew before the ice cream house.

Zheng Yijian saw that there were already seven or eight passers-by who were already discussing what information to read, and it seemed that they were also passers-by actors who performed together.

The assistant director gave Zheng Yijian and Li Zi each a leaflet the size of a leaflet. Zheng Yijian read it carefully and found that it was a scene introduction similar to a simple script.

This information is to help passers-by and actors familiarize themselves with the plot of the advertisement, so as to facilitate the appearance later.

Zheng Yijian lost interest after reading a rough idea, and it was such an old-fashioned bridge design.

This campaign is mainly to shoot the ice cream house with a surging crowd and a booming business, and then a close-up of different ice creams with various colors and gorgeous combinations. This was followed by the intoxicated expressions of some passers-by eating ice cream, and finally the brand name of the ice cream shop.

Although Zheng Yijian feels old-fashioned, he has to admit that McDonald's, KFC, Pepsi, Coca, and Sprite in the beverage industry are as big as McDonald's, KFC, and Sprite across the world, although the picture is more dynamic, but the content involves this way.

Cross-border to the chewing gum industry, snack industry, instant noodle industry, advertising seems to be the same plot.

This is the most decent, risk-free, and thorny ad design.

In this advertisement, Zheng Yijian and Li Zi play a pair of young boys and girls who are curious about ice cream and try a bite full of intoxication, two of a dozen passers-by. ’

This kind of exit is just a show of face in the name of beauty, and it has nothing to do with the so-called advertising stars.

Before the start of the commercial, all the passers-by and actors finally received the first benefit, everyone can taste the ice cream of this store for free, so that everyone can enjoy the delicious food in advance, and it is easier to have a sense of substitution in the later performances.

Zheng Yijian and Li Zi queued up to get two ice creams from the waiter at the ice cream house, and found that the ice cream in this shop was indeed different from the traditional ice cream cone shop.

The earliest ice cream cone shop was a single flavor, the machine pressed out a section of ice cream, and as soon as the cone was connected, it was quickly made, the taste was good, but the taste was single.

In recent years, a new ice cream machine was born, and a new generation of ice cream machine can mix two or three flavors of ice cream in equal amounts behind the fuselage, so that the ice cream pressed out by the machine is colorful, and the customer will eat a more diversified taste, and there will be a variety of fruit flavors to impact the taste buds.

At present, this new generation of ice cream machine is the mainstream in all public places and open-air parks.

The ice cream machine in this ice cream shop seems to be more special, Zheng Yijian compared his ice cream with Lizi's ice cream and found that this ice cream machine has more flavors, and the proportion of each flavor can be adjusted arbitrarily, so that the ice cream in the hands of more than a dozen customers is different, and the taste must be diverse.

This kind of multi-flavor, new ice cream machine that can adjust the taste ratio at will, is not presented in this advertisement, this most distinctive part, was ignored by the director team, and went to promote all ice cream shops, all fast food restaurants, all snacks and drinks are homogeneous.

Alas, this is his screen debut? The first commercial of his acting career? That's too much of a road commodity, isn't it?

Although Zheng Yijian has different opinions on the presentation and techniques of advertising, he is just a character who shows his face slightly more than passers-by in the background, and he cannot have a say in the advertisement that has been finalized and filmed.

When it comes to Chinese food, the crew is still very humane, it is said that the female owner of the ice cream house has reached a cooperation with several surrounding stores, and the set meals eaten by the crew and passers-by in the surrounding stores are paid by the owner of the ice cream house.

Zheng Yijian muttered while eating a good Western food set: What a caring female boss who is willing to burn money!

After lunch, at one o'clock in the afternoon, the sun was the hottest, and it was also the moment when everyone was most eager for ice cream, and the first advertisement of Zheng Yijian's acting career was launched.

According to the advertising script, the close-ups of various ice creams have been filmed before, and only dynamic effects need to be added in the post-production. Today's focus is on photographing the expressions of passers-by.

First, there is the excitement of the queue, then the enthusiastic anticipation of staring at the ice cream, and finally the various intoxicated expressions of tasting the ice cream.

In this regard, Zheng Yijian and Li Zi do much better than passers-by who have no foundation at all, so when the final advertisement is presented, their camera will drink a few more seconds.

The advertising investment of this ice cream house is not large, and the director's requirements are not high, and he is satisfied with the end of the work quickly.

The female owner of the ice cream shop, who has always been very talkative, came to the shooting team at this time and asked to see the advertising effect!