He Miaoqiong was a little excited, as if the drowning man had caught a lifebuoy, such an advertising idea not only attracted customers to the greatest extent, but also the core ice cream machine of the advertisement was the patent she bought, which could not be copied by other stores and competitors. Pen? Interesting? Pavilion wWw. ｂiquge。 info This DIY experience has also cut the number of people in the store in half, and each ice cream shop can put a few more ice cream machines, and the profit margin has increased exponentially.

He Miaoqiong said with a smile: "I heard my sister say, your name is a sword, this idea is very good, I just heard you describe it, the whole advertisement is very graphic, can you help us do a good job of this advertising copy?" Of course, I will pay both creatively and copywriters! ”

Zheng Yijian felt that he was quite in love with the two sisters, so he did not refuse. The Ho sisters, who easily took out 10 million Hong Kong dollars to play such a ticket, should be the He family in Macau, and it is not a bad thing to have a good relationship with them.

Zheng Yijian persuaded He Miaoqiong: "Don't stiffen the relationship between this advertising film crew, there is no problem with their shooting ability, if you change the team again, the run-in time is relatively long, this time it is only considered that the first draft of the advertisement is not satisfied, the reshoot is good, and the budget will be saved!" ”

The people in the advertising film crew had long been interested in watching jokes, but they found that Zheng Yijian's advertising creativity was really much more attractive than their texts, and they all thought that Zheng Yijian would fall into the ground, but they didn't expect to speak for them. The people in the advertising crew all looked at him with gratitude on their faces.

Zheng Yijian finally said to He Miaoqiong: "I see that your ice cream house is currently named 'Good Taste' Ice Cream House, which is not distinctive, since your sisters' names have wonderful characters, it is better to call it 'Miao Taste Ice Cream House'." Zheng Yijian said and licked the ice cream in his hand, as if he was tasting the taste of 'wonderful'.

He Miaoyi said excitedly: "Okay, my name has entered the brand, and all Hong Kong people will think of me when they eat ice cream in the future!" ”

Uncle Gao, who was following He Miaoqiong, frowned and said, "Miss He, I'm afraid this is inappropriate, will Sir He be unhappy if you put your name in the ice cream house brand?" ”

He Miaoqiong said indifferently: "The He family is not so domineering, the wonderful word is not the exclusive word of the He family, just press the meaning of a sword, you start to write the promotional copy of the 'Wonderful Taste' Ice Cream House today, after writing, call me directly, and I will let the car pick you up for an interview" said and handed Zheng Yijian his business card.

The business card is extremely elegant, with no job title, only a name and phone number.

Before breaking up, He Miaoyi also asked Zheng Yijian to write the copywriting as soon as possible and contact them.

After Zheng Yijian returned home, he began to concentrate on writing advertising copy.

Advertising copywriting is much easier than the storyboard scripts of film and television dramas, but it also requires the essence to be condensed.

30~45 seconds of advertising, up to 3~5 shots, to present the most attractive selling points.

Zheng Yijian's previous advertising ideas have been very clear, showing the endless fun of couples, teenagers, mothers and daughters, a family of three, and grandparents and grandchildren in the process of DIY ice cream.

These five groups of people basically include the mainstream customer base of DIY ice cream houses.

He Miaoqiong bought 30 wonderful advertisements for wireless and ATV prime time, which were broadcast three times a night, which was worth a lot of money.

Removing the opening and ending credits to show the ice cream house shop and brand, he only had 24 seconds left for the five groups, and he prepared a shot allocation of 7 seconds for the couple, 5 seconds for the teens, and four seconds for the other three pairs.

Although the couple combination is played by himself and Li Zi, this arrangement is not to add drama to himself.

The target customer group of the ice cream house is only couples who show affection, teenagers who love to behave, and children who like novelty and fun, so the last three groups are all the same theme, so that the elders with children will pay for it!

Parents can't grind their children, and most of them pay money, but the elderly are generally more disgusted with children eating raw and cold and sweets, and there are fewer children eating ice cream. In the end, the interaction between children and the elderly is actually to convey feelings and positive energy.

Zheng Yijian knows that there are fewer and fewer children who are willing to make an ice cream for their grandparents, and the fewer they are, the more they can't help but express and promote it.

With the warmth of this combination, the whole advertisement is also sublimated.

The first step is the end of the assignment, followed by how to present the few seconds.

After several rounds of pondering, Zheng Yijian found that the length of 30 seconds is attractive enough, but to achieve perfect presentation, it can't be done!

Zheng Yijian thought about revising the draft repeatedly, and a few days passed in a flash, until Li Zi called him and told him that the first episode of "430 Shuttle" hosted by him would start broadcasting today.

The children's program "430 Shuttle" was broadcast at 4:30 p.m. from Monday to Friday and lasted for half an hour, making it the highest-rated children's program in Hong Kong.

The first episode of this show aired in February '82, and it has been on the air for more than two years now.

Hong Kong's variety shows are characterized by no fixed team hosts, often some newcomers who have not come out in the wireless training class, when hosting for a period of time, once there is a new drama to perform, the children's channel will arrange other newcomers to top.

Today is Lizi's first episode, and it can be seen that she is more nervous, and she did not deliberately grab a few other host's lines, and her performance was decent.

"430 Shuttle" is still too naïve for Zheng Yijian, it was completely for Li Zi, so he endured to watch the whole show, and even watched the advertisements before and after and in the middle.

Interstitial ads?

That's right, Zheng Yijian slapped his thigh, looking at the innocent advertisements on TV that were almost tailored for children, Zheng Yijian found a new and more correct advertising time for the ice cream house.

As soon as this problem was solved, Zheng Yijian immediately opened his mouth. He quickly completed two advertising schemes, 45 and 30 seconds, with different editing strategies.

45 seconds of perfect presentation, 30 seconds of engaging audience.

The next day, Zheng Yijian called He Miaoqiong to ask him to go to the 'Miaowei' ice cream house instead of choosing a high-end coffee house or something, but chose the flagship store in Sea World.

Zheng Yijian handed the two versions of the copy to He Miaoqiong and explained the advantages and disadvantages of the two versions.

He Miaoqiong looked at the two copywriters carefully, sighed and said: "This 45-second copywriting is better, but we really can't add investment funds, and there is no way to buy a longer period!" ”

Zheng Yijian smiled: "It's not to buy, it's to change!" ”

He Miaoyi asked curiously on the side: "How to change?" ”

Zheng Yijian said: "You have only voted for prime time at present, and it is broadcast three times every night, and now the prime time will be reduced by one time, and it will be replaced by a 45-second ad three times before, during and after the children's program!" Ordinary people, it is difficult to change, but I believe that when Sister Miao Qiong is out of the horse, the other party's face will still be sold! “

Macau's He family is mainly engaged in the gaming industry, and Hong Kong's film and television industry has always been inextricably linked, Sir He is also a friend of Sir Shao, the helmsman of Wireless, He Miaoqiong is not asking for a refund, but just moving the prime-time advertising to the children's program period, the He family's daughter is out of the horse, this face has to be given!