Seeing He Miaoyi's aggrieved appearance and almost crying, Zheng Yijian hurriedly patted her shoulder to comfort her. Pen "Fun" Pavilion www.biquge.info

Zheng Yijian said with a smile: "Sister Miaoyi, don't listen to these people's nonsense, this ice cream house will be on fire, not because of anything else, just because of this ice cream machine!" ”

He Miaoyi suddenly turned into joy: "They all say that this ice cream machine is not good, do you have a way?" ”

Zheng Yijian said with a smile: "You are a discerning little genius, don't doubt yourself because of mediocre gossip!" ”

He Miaoyi immediately said: "Then I'll call my sister, you tell her the idea of bringing the dead back to life!" ”

Miss He was almost half-dragged by her sister. She straightened her clothes and said to Zheng Yijian with a smile: "Hello, I'm He Miaoqiong, it's a pleasure to meet you, I heard that you have some whimsical ideas for this advertisement?" ”

Ho Miao-qiong? Ho Miaoyi? Sister, it can't be such a coincidence, right? Is this the one I know? But it shouldn't be, the He family has a big business, how could two girls engage in an unreliable ice cream house chain?

Putting aside his thoughts, Zheng Yijian asked; "Miss He Miaoqiong, I would like to know your idea and brand positioning for creating this ice cream house chain, which is closely related to my advertising strategy!"

He Miaoqiong stroked He Miaoyi's head with a smile, and said with a smile: "I discussed with my family that I wanted to come out to do a business, in addition to my own capital, I also asked my sister to borrow her New Year's money." In line with the idea of doing business, we first went to Nathan's patent cooperation and trading center, we wanted to see what patents are suitable for production, buy them and mass produce! ”

He Miaoyi immediately rushed to say: "We chose and chosen, and in the end I chose this ice cream machine, this kind of ice cream machine with a variety of flavors and can adjust the ratio at will is so interesting, I asked my sister to buy this patent!" ”

He Miaoqiong continued: "We spent 1 million Hong Kong dollars to buy this patent, rented more than a dozen storefronts in parks and commercial centers such as Ocean World, Kowloon Park, Tsim Sha Tsui Park, Fuji Commercial Building, etc., spent 6 million on decoration and rent, personnel training and other costs, and spent 2 million on TVB and ATV to buy prime-time advertising broadcasts and time slots, and all our money is only 1 million for advertising!" So this advertisement is the last mile of our project, if the advertisement is smashed, or too mediocre, there is no repercussions, and we can't recover the cost of the nine million in front of us! ”

Zheng Yijian fed and smacked his tongue, these two sisters really know how to play, and they actually joined forces to invest 10 million to build an ice cream house, and they have spent 9 million, and finally want to rely on an advertisement to turn the tables.

Zheng Yijian said: "It's not all, you smashed this advertisement, but at least you spent hundreds of thousands, and you have less budget for new ads now, right?" ”

He Miaoqiong said with some embarrassment: "These stores need capital circulation, and I will invest 200,000 yuan in new advertisements at most!" ”

It's an advertisement for play, which means that you can't invite celebrities, not even tender models, and post-production can't have a lot of money for special effects.

Zheng Yijian said with a smile: "In fact, the slot that customers are dissatisfied with just now is the biggest selling point of your ice cream house, and the whole advertisement revolves around your own patented ice cream machine!" ”

Zheng Yijian took He Miaoqiong and a few people to the ice cream machine. The shape of this ice cream machine is actually not special, just like the large beverage machines that many restaurants and supermarkets have. Large beverage machines often have dozens of flavors, and customers can drink the juice flavor they want by pressing the corresponding button according to their preferences. If you prefer a mix of flavors, you can choose from a variety of flavors, each infused with a little bit to make a mixed juice.

This ice cream mixer works on the same principle as this drink machine, but everyone has noticed that it doesn't seem to be seen in any restaurant or shopping mall. The ice cream that everyone eats in the cafeteria is often a few buckets in the freezer, and you can choose various flavors with a spoon.

Because no one has been able to solve the problem of coagulation at room or even high temperature in the ice cream machine before, because ice cream is not like a drink, it melts. A huge ice cream machine can barely solve the coagulation of one ice cream or three-color ice cream, which is already the limit.

Now Pansy Ho has obviously bought a breakthrough patent, which has developed the ice cream machine to the same level as the juice drink mixer, and even achieved a better user experience.

Zheng Yijian pointed to the ice cream machine with a smile and said: "The core competitiveness of your ice cream shop should be user experience, that is, DIY."

Hearing DIY, He Miaoqiong and the curious audience who came over all blushed, only Li Zi and He Miaoyi, who didn't understand, looked at him curiously.

You're too evil, aren't you?

Zheng Yijian laughed for a while and explained: "Please, be pure in thought!" What I mean by DIY is his original literal meaning, handmade by the user! ”

Zheng Yijian said with a smile: "Users make their own products, which is the best user experience, and it can also solve the problem that the store staff is too busy and prone to errors." What makes the ice cream machine more than a drink mixer is that it is solid, and in addition to the arbitrary ratio, it can also be in different shapes! ”

Zheng Yijian said and put an ice cream cup under the ice cream machine, first ordered a green apple, and then rotated the ice cream cup slowly and evenly, the ice cream of the green apple spiraled to the bottom of the ice cream cup, the color was like a lake, and the spiral lines were like ripples in the breeze.

Subsequently, Zheng Yijian ordered the chocolate flavor, and connected it twice in a row with the side of the ice cream cup, and the two pieces of chocolate ice cream that stood together were like the peaks of the lake.

In the end, Zheng Yijian clicked the mango, and this time he turned the ice cream cup side by side, making the golden mango ice cream spiral higher and higher, like layers of golden pagodas.

Lakes, mountains, pagodas, this is Zheng Yijian's homemade ice cream.

Zheng Yijian explained: "This is just the shape I chose, everyone can make the ice cream they want, it can be flowers, birds, insects and fish, or you can make musical instruments, cars, buildings, as long as you think of it, you want to create!" ”

The people around looked at the strangely shaped ice cream and suddenly realized that He Miaoyi's eyes lit up and she was eager to try it.

Zheng Yijian said with a smile: "The positioning of any flavor and any proportion of private customized ice cream advertised by the ice cream house is correct, and now with the publicity concept of DIY homemade modeling, the attraction will be different!" ”

The people around nodded unconsciously.

Zheng Yijian said to He Miaoqiong: "Our ice cream house advertisement, we don't need to advertise how beautiful and attractive the ice cream we make is, we can choose several groups of combinations such as teenage students, couples, mothers and children, family carnival, children and grandparents, and each combination happily makes their favorite ice cream together." For example, which couple can make an arrow through two hearts, a mother and a child can make all kinds of small animals, and a child can leave the word 'happy70' on the ice cream cup noodles of grandparents, and the students are presumptuous of youth! There's something for every age group! That's the best user experience. The thrill of DIY! ”