Chapter 57 A new record of hot ratings

At 10 o'clock in the evening, the TV tower with more than 30 floors of Mango Channel, and the entire 15th floor is the film and television department, which is still brightly lit at this time. The film and television part of Pen, Fun and Pavilion www.biquge.info is divided into three large groups, each of which is responsible for the work, and there are 5 team leaders and 20 to 30 team members under each supervisor, and these people form a team. The three groups compete with each other, contact and discover TV dramas by themselves, as well as program promotion and advertising sponsorship.

Qian Dahai, the head of the second group, sat in the conference room, and each of the five team leaders under him was not idle and busy with his own affairs, and the other team members went in and out. The whole scene was a little chaotic but orderly, and it was clear that everyone was used to this phenomenon. On the table in front of Qian Dahai were three or four Starbucks coffee cups that had been drunk, and the cigarette butts in the ashtray were even fuller, but there were still burning cigarettes in his hands. This time, the idol drama "Mischievous Kiss" was signed by the two groups of them to cooperate with Baina, and the cost of signing the contract was also a new high, in order to get the leaders of the station to agree to this price, Qian Dahai also made a military order where the director of the station. In the early publicity period, Qian Dahai and the people in their group really pulled resources around the clock to promote the TV series, the closer the day was to the broadcast time, the more stressed Qian Dahai became, and the more serious he was insomnia, three days ago, he had reached the point where he couldn't even sleep on sleeping pills.

The TV series was broadcast as scheduled, and with every minute of broadcasting, Qian Dahai's heart became nervous, waiting for the ratings after the end of the first episode, but he made a military order on the director's side, and the average rating of today's two episodes must reach 0.8%.

At present, there are more than 200 TV stations in China, each of which has a few to a dozen channels, and there are more than 400 satellite channels in China, not counting the local stations of various satellite TVs. Although the total population of China is nearly 18 artists, the ratings have not been greatly improved, with the improvement of science and technology and the development of the Internet, the habit of young people to watch TV dramas regularly in front of the TV is getting weaker and weaker. The most popular are always family ethics dramas or CCTV dramas, so the audience of these TV dramas is huge. And idol dramas are only watched by the audience a few years ago.

The average rating of domestic idol dramas is 1.13%, and the highest rating record of idol dramas over the years is only 2.2%. is far from those family ethics dramas, not to mention the annual dramas filmed by CCTV. The average rating of family ethics dramas is 1.9%, and the current record is 3.3%, and those TV dramas that are serious dramas or big-name stars can casually get 3.5% ratings. The highest rating record in China is 6.5%, which is an annual drama filmed for the National Day 5 years ago, with 8 first-line stars and more than a dozen second-tier stars, and even the most popular newcomers or third-tier stars.

There was a bang, interrupting Qian Dahai's train of thought, and the cigarette in his hand fell to the ground without noticing.

The people who broke into the conference room shouted excitedly: "The ratings are out, we succeeded"

Seven or eight in the conference room asked in unison, "How much, is it up to 0.8%?"

The person who came was the team leader who was responsible for data statistical analysis, and he was so excited that his lips trembled and said: "The ratings were 0.82% at the beginning of the broadcast, and they reached 1.05% halfway through the broadcast, and 1.22% near the end, and the average rating of the first episode was 1.03%. Boss, we made it."

"Oh yes", "Great", "Success, let's succeed", everyone in the conference room cheered

Qian Dahai happily slapped the table a few times, his hands were red, and he couldn't feel pain with excitement. Ask: "How much did the ad get before the broadcast?"

"The ratings were 0.65 in the first 10 minutes of the broadcast, 0.72 in the previous minute, and 0.79 in the previous minute," the data team leader checked and reported to Qian Dahai

"Okay, okay, pay close attention to the excessive advertising between the two episodes, and the ratings of the second episode" The stone in Qian Dahai's heart finally landed, even if the ratings of the second episode declined usefully, he was not afraid, and the ratings of 1.03% in the first episode were really far beyond his expectations.

What Qian Dahai didn't expect was that the good news was not over. When the ad ratings reached 1.1 in the middle of the two episodes, the whole team was excited and excited. are eagerly waiting for the broadcast data of the second episode.

At 10:45 that night, the ending song of the second episode was also played, representing the end of the first day. The data set seized the time and raced against time to count the data.

The statistics came out, and the average rating of the second episode was 1.26%, with the peak reaching 1.28%. The average of the first episode is 1.03%, the average of the second episode is 1.26%, and today's final rating is 1.14%, which is more than a group of 1.13% idol dramas last year, we have become a new record for idol dramas in Taiwan, not only that, today's average rating is 1.14, but also exceeds the domestic evaluation of 1.13% of the ratings"

Screams and shouts resounded throughout the conference room, piercing the floor. Qian Dahai said excitedly: "Quickly inform Baina Company of the results, and Qin's agent has also notified me to prepare a press release and send it out quickly, hurry up" The supervisor gave an order, and everyone temporarily restrained their excitement and hurried up to follow up.

After Tian Peiwen hung up the phone, she rushed over and hugged Chen Chuchu and kissed her vigorously, saying, "Girl, you are really a genius, amazing." ”

Chen Chuchu's head was full of black lines: "............"

Chu's mother asked eagerly: "Is the call the result of the ratings, is the result out?"

"It's out, the average of the first episode is 1.03%, the average of the second episode is 1.26%, and today's final rating is 1.14%," Tian Peiwen said happily

Chu's mother didn't know about these data, and she didn't know if it was good or bad when she heard it. Then after asking in detail, he happily hugged the bold child and kissed him several times, and all he gave Chen Chuchu was a word of praise.

After the joy, half of the stone in my heart finally fell, and the other half was the audience's comments on the TV series. Later, Chen Chuchu and Tian Peiwen took out their computers one after another, logged in to the official website of the TV series and other forums to check everyone's evaluation of the TV series. After another hour, all the stones in my heart finally fell. The online price has a high evaluation of this TV series, especially the loyal fans of the original novel played a key role in the evaluation of the TV series, and gave a high score of 9.0, and the media is also a good report, and the professional film review network gave a high rating of 8.9, although only two episodes were broadcast, but it was still a success.

Although it was already 11 and a half in the evening, the comment area under the official website of the TV series was still lively, and many netizens posted to express their excitement. And the actors and heroines have become the hottest pair of screen CPs this year.

The TV series has been broadcast for the 5th day, and two episodes are broadcast every day, and the 10th and 11th episodes will be broadcast tonight, and the entire TV series has been broadcast to 1/3. Ratings have sprung up like mushrooms after a rain, except for the first day, the average rating of each day in the next four days has not fallen by 1.8%, and the highest record was yesterday's 2.0%. As soon as the 2% rating came out, the entire Mango station was jubilant, and the director of the station happily called Qian Dahai to the office to praise him. The sea of happy money floated all the way back from the director's office.

There is even a media prediction that the final ratings of this idol drama can break the current rating record of 2.2% and become a new record in China. As soon as this report came out, fans were overjoyed, the ratings increased again, and the idol dramas in the same period were angry but helpless. The director of the idol drama who is filming asked the screenwriters to step up their efforts to change the script, not to mention completely copying the plot, but also trying their best to imitate it, and this situation does not only appear in one crew.

The TV series is broadcast as scheduled every day, and the ratings are also high, and the online praise rating is also stable at a high score of 8.9, if the only thing that dissatisfies the audience is that only two episodes are broadcast every day is too few. Therefore, after the premiere every day, the ratings of the replay from 12 o'clock are also stable at about 1.5%, and even the ratings of the replay are so high, which makes a group of media and other TV crews stunned again, and such a rebellious result makes them unreachable.

On the tenth day of broadcasting, Baina's move once again attracted everyone's attention, making all the audience shout long live, and the media began to frantically report the news after a short period of consternation.

Baina Company cooperated with Youbo Video Website and signed the exclusive network broadcast right of the TV series "Mischievous Kiss". And the 20 episodes that have been broadcast on TV are posted on the Internet, and it is promised that after the first day of TV premiere, they will also be synchronized to the Internet, that is, the network broadcast time is one day later than the TV. This is great news for viewers who have missed the air. Mom doesn't have to worry anymore I can't see o(n_n)o haha~.

In order to ensure the income of TV stations and advertisers, online viewing is not free but needs to be paid. 5 yuan can watch all episodes at a time, but you can't watch them repeatedly, and you can only watch each episode once. 10 yuan is a year that can be watched repeatedly without limit. The split between Baina and Youbo was finally finalized at 5:5. Baina only needs to provide samples, and the rest of the publicity and promotion are all responsible for Youbo. It can be said that the 5 percent of Baina is completely white. makes the old fox Zhao Zhilei smile all day long, and even when he sees the boss of the rival Golden Disc Company, he can smile.

Youbo put the poster of "Mischievous Kiss" at the top of the homepage, and after 5 minutes of clicking, it passed 10 million people, and 2.85 million people paid, of which 10 yuan accounted for a very high proportion, and the cumulative total amount reached 25 million yuan. One day after the listing, the cumulative click-through rate was 70 million, and the number of paid was 10.14 million, of which the proportion of payment was still 10 yuan, and the total amount was 84 million yuan. According to the proportion of Baina and Youbo, Baina Company can share 42 million yuan. And that's just for a day.

As soon as the news came out, the bosses of many media companies once again scratched their ears and cheeks, absolutely envious, jealous and hateful. They make TV series, especially niche idol dramas, and they all think about it if they don't lose money, it's better to make a little money, but the company makes two more money for a TV series, and sells it to a TV station to earn one, and now they sign a contract with a video website to earn more than they sell it to a TV station.

A few days later, I don't know where the news leaked from, and the idea of signing a contract with Youbo for online exclusive broadcasting was proposed by Qin. Baina Company has not publicly explained this news, neither admitting nor denying it, only letting everyone continue to speculate. Regardless of whether this news is true or not, in the eyes of the CEOs of the companies at this time, Qin is not only a golden finger that can win a red star, but also a cash cow, an absolute god of wealth. Therefore, invitations to Qin for cooperation were handed to Tian Peiwen like snowflakes, and there were phone contacts, email addresses, and even more people who wanted to see Tian Peiwen everywhere.

And Chen Chuchu's mood in the past few days can also be said to be extremely good, the split between Baina and Youbo is 5:5, because she proposed a plan to cooperate with Youbo, so she and Baina are also divided according to 5:5, and Chen Chuchu has earned 21 million yuan for nothing in the past few days. It can be said that it is a completely empty glove white wolf. At this time, it is the time when Chen Chuchu is short of money, and he will invest in TV series and movies in the future, so the more money, the better!

Recently, as long as you go online no matter which web forum you go to post it, there are news related to "Mischief" everywhere, and the angles of the reports are different, as if "Mischief" is a topic library that can't be dug up. And now the media are all looking at Qin again, for this mysterious person who has not shown up so far, and has only shown his voice and playing the piano video once, so that media reporters and paparazzi have worked hard to dig up information related to her, but it is all a bamboo basket for nothing. The reason why everyone can't dig up Qin's information is that on the one hand, Chen Chuchu is really low-key and doesn't want to expose himself, on the other hand, the most important thing is Long Mo's protection, so that his powerful warrior Long Nail personally went into battle to hide all the news related to Chen Chuchu, even world-class hackers can't find the slightest bit of information, and Long Ding's metamorphosis ability is only known by Long Mo and Long Mo's four-person personal guards, and of course, the world's top ten hackers know that Long Nail challenged them continuously because of boredom when he was 18 years old. And the record is a total victory.

The reason why Jean has received hot attention recently is not that she has written any new songs, of course, she has also written new songs, but she is still in the process of making an album secretly. But after winning the annual contribution award from the music awards ceremony, the attention has not been low, plus the recent hit "Mischief", the most important thing is that the method of online broadcast is widely rumored on the Internet, and it is proposed by Qin, who is regarded as the god of wealth by many company CEOs. How could reporters and the media let go of such excellent news materials, and it was no longer new to contact and report on the heroes and heroines in the TV series before saying that, which turned the contradiction to Qin.

The success of a song is always the singer of the song, how many people can pay attention to the songwriter of the song, the same TV series is the same, the ratings are good TV series are popular, and the audience only pays attention to the male and female protagonists and other main supporting roles, or a very small number of people will pay attention to the director, and who will pay attention to the other staff, and even the audience of a TV series with popular ratings may not even know whether the screenwriter is male or female.

Although Qin is a songwriter and screenwriter, it is said that she should be unknown and not noticed by everyone, but perhaps because of her mystery, but also because her works are so popular, so the current attention of Qin is even comparable to that of a first-line star.

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The days are not as orderly, and today is January 6th, which is also the finale of "Mischievous Kiss". Yesterday's ratings reached a new high of 2.1%. And whether it can break the 2.2% ratings record depends on these two episodes tonight. Since the daytime, there has been a lot of heated discussion on the Internet, supporting and patting his chest and saying that he will definitely be able to break the record, while those who are red-eyed and singing are saying that it is impossible to break the record with a cap of 2.1%.

With the audience's half-month-long opening song ringing again, the penultimate episode of the finale officially began.

On a rainy night, Xiangqin walked out of the subway station and saw Naoki holding an umbrella waiting for her in the rain. Xiangqin said that she would marry Ah Jin, and Naoki finally couldn't suppress the complicated emotions in her heart anymore and kissed Xiangqin. After returning home, he told everyone that he wanted to marry Xiangqin.

When Jiang Zhishu confessed his feelings to Yuan Xiangqin in the face of his feelings, the ratings reached 2.23%. It officially refreshed a new record for domestic idol drama ratings.

In the last episode of the finale, Naoki and Xiangqin are still lovers in the end, and the two of them hold a wedding. On the wedding day, what the guests didn't expect was that the groom and the bride actually exchanged dresses, the tall and handsome Jiang Zhishu put on the wedding dress, and Yuan Xiangqin was very handsome and cute in a white suit. The two groomsmen also wore bridesmaid dresses, but the bridesmaids wore suits.

This arrangement made the audience many years ago shout that it was great, especially when many girls got married many years later, they really let their husbands wear wedding dresses, which made many grooms feel helpless. That's for another time.

No matter how good-looking the TV series is, there is a time when it is finished, when the ending song sounds, it means that the whole drama is really over, and the hero and heroine will finally become a family and live happily together.

The ratings were finally fixed at 2.31%, becoming a new record for domestic idol dramas.

(To be continued.) )