Just when the TV series "Mischief" was in full swing and halfway through the broadcast, Chen Chuchu, who did not stop, began to be "stable" again. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

On the afternoon of the weekend, Chen Chuchu was surfing the Internet in the study, checking the email, and asked Tian Peiwen beside him: "Sister Peiwen, has "Dolphin Bay Lovers" been approved?"

Tian Peiwen stopped typing the keyboard and said: "I talked to Chen Sheng on the phone yesterday, and it has been submitted for review, and the results will be available in about three days." Because it's an idol drama and doesn't involve sensitive matters, it should be reviewed soon."

Chen Chuchu supported his chin with one hand, tapped his fingers on the table, thought for a while, and said: "Actually, you can hold a sample investment promotion conference now, and you don't need to wait for the review to be passed." "Mischief" is already halfway through the air, and there is still a week to go before the finale. Therefore, taking advantage of the current popularity, "Dolphin Bay" can be released directly without hype, so that Baina can also save a lot of publicity costs"

Tian Peiwen seriously thought about the feasibility of doing this and couldn't help asking: "The prank was promoted for a long time, if the next one is not promoted, can it be released directly, if the ratings are not as good as the previous one, then the media can write it." The most important thing is that "Dolphin Bay" does not have a fan base for the novel, and I am still very worried"

Chen Chuchu smiled brightly: "Isn't it true that the more mysterious it is, the higher the attention, isn't Qin an example?"

Tian Peiwen really wanted to ignore the stinky person opposite.

Chen Chuchu said: """Mischief" is on fire, and it is not only Baina who has benefited greatly, but Mango Station has benefited even more. So the first choice in my heart for the next "Dolphin Bay" is to cooperate with them, after all, this cooperation is still very pleasant. But the sample film promotion conference is still going to be held, the results of the last film are there, and this one is still written by Qin, this publicity point alone is enough, and you have all watched the content, will it be worse than "Mischief"? ”

Tian Peiwen shook her head cooperatively, the content of this "Dolphin Bay Lovers" is completely different from "Prank", but it is just as exciting. The biggest highlight of this one is the songs, and each one is super good.

Chen Chuchu continued: "I estimate that this time the price of each episode will not be less than 1 million! And this time, the two platforms of the TV network will be carried out at the same time, but the network is still one day later than the TV. It is necessary to consciously cultivate the audience to develop the habit of watching dramas on the Internet, especially TV dramas that watch the piano. Only in this way will we not be "kidnapped" by the TV station, and we will have more choices in the future, and we will have more say in negotiations with the TV station."

Tian Peiwen looked at Chen Chuchu in surprise, she really didn't expect this girl to plan so long-term. She has been in the industry for so many years, and she has seen a lot of things that have been restricted by TV stations. The price is either going up, the broadcast time is changed, and even the content is deleted at will, these have become the norm in the industry, which makes many companies distressed but can only endure it, because they can't and dare not offend the TV station. If you really operate like Chen Chuchu said, it is completely looking for a way back for yourself. Moreover, it also increases the weight of cooperation negotiations.

Chen Chuchu continued: "So the next thing to do, first, let Baina hurry up and open the "Dolphin Bay Lovers" sample film promotion conference, and the schedule will last about a week after the end of this part, between January 12th and 15th. Second, after determining the TV station, contact the network broadcast immediately, or do the exclusive broadcast on the network, if you can, you still choose the best broadcast. We can't share the advertising revenue of the third TV station, but the revenue from online broadcasting must be participated, so that the male and female protagonists can record oral advertisements separately and play them at the beginning and end of the film. Fourth, weren't you worried about not promoting the ratings of the video just now, you can go the other way around, let the song become popular first, and then drive the attention to idol dramas. Fifth, the proper publicity of "Dolphin Bay" is okay, but it is necessary to ensure its mystery, especially the plot must not be released in advance, and the audience cannot know what this idol drama is until it is released, but it can lead them to guess, sometimes the more mysterious people pay more attention to it, this is what people are thinking"

Tian Peiwen's pen kept brushing and recording. After writing a full page, I read it again from beginning to end, and then asked the question in my heart: "The first, second and fourth articles are understood, but the third one is not very clear, what does it mean to let the male and female protagonists record oral advertisements separately, tell me your thoughts specifically." And the fifth article is also not clear"

Chen Chuchu explained: "There will be advertisements before the online video is played, but this advertisement has all the content, but how many people will watch it." If the central actor is allowed to record it uniformly, will the ratings increase like that? This oral advertisement is a one-minute video, which integrates several products, and can make up a continuous introduction or even a smooth passage, and then the ending song is the heroine's oral advertisement. This ad can be played at the beginning and end of each episode, and even members of the YouTube platform can't skip having to watch it. That's the pricing...... You can tell those manufacturers that the opening title is 5 million for each family, and the end of the film is 3.5 million for each family. Let them not be too expensive, this is just the price of attracting investment now, if the price of idol dramas is doubled after the release, the price will triple a week after the release. This is also the last opportunity to attract investment, and it will not continue to attract investment after that. And at the beginning and end of the film, only 10 of them will get the highest price. In order to ensure that our reputation is not affected, only 5 points will be released at the beginning and end of the early investment promotion credits, and the other places will be left for investment promotion in the future. But be sure to inform the manufacturers."

Tian Peiwen's eyes lit up instantly, this is really a good idea!

Chen Chuchu paused for a while to let Tian Peiwen consume what she just said, and after a while, he said: "Regarding the fifth article, I also have the idea just now. Maintaining the right amount of mystery may have unexpected effects. The fourth and fifth are operated together, first fry the songs in the TV series to increase the attention of idol dramas, and when everyone comes to look for the TV series, they will find that they can't find anything, and some are just corner information and release time. You can also launch an activity such as a prize quiz on the official website, only provide a few elements of time, place, and characters, and then let the majority of netizens use their imagination to write content, each limited to 500 words per person can only send one article per day, as of the day before the release, vote for the top ten with the best imagination, and give autographed photos or photos with the hero and heroine. ”

Tian Peiwen felt a little like Grandma Liu entering the Grand View Garden at this time, and once again sighed how long this girl's brain is!

After Chen Chuchu finished speaking, he was lazy again, and he slipped out with his laptop and left the study to Tian Peiwen. Looking at the back of running away, Tian Peiwen resigned herself to picking up her mobile phone and dialing Chen Sheng's phone, it was really the leader who moved her mouth, and she was about to "break her leg"!

Tian Peiwen conveyed to Chen Sheng one by one what Chen Chuchu said on the phone. Chen Sheng was full of questions at first, but after all, he was an experienced person, and he quickly understood the meaning, and said that this was really a wonderful idea. In particular, the two ideas of benefiting from online advertising and initiating netizen writing are happily applauded again and again. In the end, I was worried that it was unclear on the phone, and I deliberately asked Tian Peiwen to come to Baina Company in person to communicate face-to-face.

The news of the approval of "Dolphin Bay Lovers" came on the second day after it was submitted for review, because the plot did not involve any sensitive topics, it was not edited, and the full review was passed intact. That day, after Tian Peiwen was called to Baina Company by Chen Sheng, Zhao Zhilei presided over an emergency meeting, and Chen Sheng, deputy general manager and director, manager of the marketing department, manager of the planning department, manager of the finance department, and Tian Peiwen, several people discussed in the conference room for four hours before it ended. During the meeting, with the announcement of one plan after another, the surprised planning manager was stunned, and only then did he realize that he was a frog at the bottom of the well before. Later, everyone knew that all these plans were put forward by Qin, and everyone who had already admired Qin once again sighed with emotion, this is definitely a god, a super genius!

Baina's action is definitely very strong, and the day after the meeting, it is like an invitation letter from various TV stations to promote the investment promotion. Three days later, representatives from all TV stations gathered together, and this time the investment promotion conference basically all the domestic TV stations of all sizes were present, and the entire investment promotion conference hall was crowded.

The host of the conference room is the female manager of the public relations department of Baina, and her graceful figure set off by a dark purple slim suit has a sense of abstinence, and the road from the stage to the host stage has attracted countless eyes. The public relations manager stood in front of the host stage and said with a dignified and charming smile: "Good morning, everyone, welcome to the new product promotion conference of "Dolphin Bay Lovers", presumably everyone doesn't want to listen to me talk nonsense, the test screening of the film will start immediately, please watch the big screen"

The total length of the film is 30 minutes, and the main plot of the idol drama is condensed and included, and the first three episodes of the TV series are played after the sample is over, of course, each episode is also indirectly controlled The total length of each episode is within 20 minutes. An hour and a half later, all the content played was completed, and the lights in the hall turned on, and all the people who watched the sample woke up like a dream.

The host walked to the host stage again, smiled at everyone in the audience and said: "All the samples today have been played, and everyone knows how the film is, oh yes, there is one more thing I forgot to say just now, the screenwriter of this drama is still our Lord Qin, it is the second part of Lord Qin's idol drama"

As soon as these words came out, a low gasp and exclamation sounded in the audience! Today, most of the TV stations originally had the attitude of trying before they came, after all, the "Mischief" is currently a big hit, so this time, no matter if the film is not too bad, we must try our best to win it. But after watching the TV series samples, the representatives of the TV stations who were still wavering made up their minds to win the TV series here, but they didn't expect such a surprising news to break out behind Baina, and the screenwriter was actually Qin. The representatives of various TV stations unanimously made up their minds that this drama must be won, no matter how much it costs.

The host looked around the audience and continued: "The investment rules this time have been changed slightly, and the method of secret bidding has been changed. We will send you a sample contract for each of you, you will read it first and then decide whether to participate in the bidding in the next step, if you are sure to participate in the bidding, write the price on the last page of the contract and then hand it to our staff, and our staff will take you to the lounge to rest and wait, if you are sure not to participate in the auction then put the contract directly on the chair, we have prepared lunch on the 6th floor, you can be led by the staff to rest and eat"

Trained staff handed over the pre-prepared contracts to each delegate. The entire hall was silent, except for the sound of looking through contracts. Baina's actions can be said to have caught those TV station representatives off guard, and no matter how those representatives prepared in advance, they would never have thought that the screenwriter of this TV series was actually Qin. The main reason why they don't have such thoughts is that even if a screenwriter is working hard to write at a high level, how can the two dramas have to be separated by a few months, counting the filming cycle, so that the two scripts should have been written before and after, but "Dolphin Bay" was filmed first and then "Dolphin Bay". That's why I was able to get halfway through the prank, and I immediately prepared to take over the next drama. It can be seen from here that this piano is not only a high-yield work, but also an absolute guarantee, which is definitely not only a genius but also a god of wealth!

Because of this change, many TV stations had all the quotations in their hearts invalidated, and they could only urgently contact the station to explain the situation and reprice. I saw that the whole hall was full of people talking in the corner or in the seat in a whisper, or directly communicating with mobile phone text messages to avoid leaking the content of the conversation.

About an hour later, five or six TV stations had already written down their quotes and handed over the contracts to the staff, and after another half an hour, two-thirds of the representatives submitted their contracts, while some small TV stations had no choice but to give up, because they knew that they would never be able to compete with those large TV stations in today's situation, so it was better to give up decisively.

After the first round of screening, only three TV stations were left to enter the final stage. And these three companies are also coincidental, and the bids are all 1 million per episode. The last round is the one with the highest bid on the spot. Each of the three TV stations has two representatives, plus the marketing manager, the finance manager, the host and their respective secretaries, more than a dozen people discuss cooperation intentions in the conference room. In the end, after many rounds of fighting, it was won by Mango Channel at a price of 1.35 million per episode, and won the exclusive broadcast right for the premiere.

After signing the broadcast contract with Mango Channel, representatives of the four online video platforms also came the next day as scheduled to negotiate cooperation in online exclusive broadcasting. After reading the contract, the four representatives had a brief communication, and when Baina insisted on the 5:5 sharing ratio and was not ready to make concessions, one of the platforms gave up the withdrawal negotiation because it could not accept it. After the second round of negotiations, when it came to the first attempt to join the celebrity oral advertisement, the other platform did not dare to try and could only give up the cooperation. In the end, after discussing all kinds of details, the Youbo platform finally won the exclusive right to broadcast online, and all the requirements in the contract were agreed.

Whether it is a traditional TV broadcast or a novel network broadcast, Baina can be said to be a complete victory. Originally, the market price could only sell idol dramas of 800,000 to 1 million per episode, but the final result price actually reached an unnatural price of 1.5 million per episode, and the price of the TV station alone reached 42 million yuan, and it also set a new record for the performance price of domestic idol dramas.

The total investment amount of this "Dolphin Bay Lovers" is 15 million yuan, and the total cost during the promotion period is 20 million yuan. This time, the TV station alone sold a high price of 42 million yuan, which directly doubled, and this is not counting the part of online sales. It can be said that every dollar sold on the Internet is a net profit.

On January 7th, a section suddenly appeared on the homepage of the official website of Baina, and it occupied an extremely eye-catching position. It immediately attracted a large number of curious netizens to watch, and it spread quickly under the promotion of Baina's plan, and when Wanqin's Weibo started a Weibo and also attached this link, the click-through rate rose gradually.

[The second part of Baina's annual idol drama "Dolphin Bay Lovers" premiered on Mango Channel at 21 o'clock on January 12. Dolphin Bay Lovers of the Idol Drama Two-Part Series, screenwriter Qin. Exclusive broadcast on the network platform on January 13th, meet you in Dolphin Bay]

At the top of the section is an obvious statement of the broadcast time, which has emphasized telling the audience who the screenwriter is, and nothing else has been said about the content of the TV series. Immediately below the page is the "Dolphin Bay Plot Guessing Event", which introduces the event description, participation methods, event rewards, etc. in detail. Only two hours after the event was launched, more than 300 plot conjectures written by netizens were received, and when Qin Weibo forwarded the event, the number of submissions reached 500 in one hour.

Qin's Weibo simultaneously released the event news

[At 21 o'clock on January 12th, Mango Channel's "Dolphin Bay Lovers" premiered. If you were to ask me what the content of the TV series was about, I would only say...... You guess~~! Time (when I was a child, I grew up), place (the orphanage went abroad and grew up), characters (the bottle cap and Zeya grew up later), the time, place, and characters are all for everyone, use your imagination, I'm optimistic about you! For details, please refer to the event link ......]

Three hours after the previous Weibo was posted, Qin posted the second Weibo of the day

[Welfare is coming!! From today until January 11th, there will be a song in the center of "Dolphin Bay Lovers" every day, with an opening and ending song and an interlude, as for the song first...... Hee-hee, you must be because you will play the opening song first, right, I don't, let's start with the song "Lost Beauty" sung by our heroine]

Weibo is accompanied by a high-quality audio link, and the song rushed to the first place on the new song weekly chart on the day it was released.

"The Lost Beauty"

The longing for the sea is endless

Finally rendezvous with the sky on the horizon

Love if it goes far enough

I think I will also see happiness

Promises are often a lot like butterflies

The beautiful frisbee hovers and then disappears

But I believe in the oath you gave me

It's like spring that is bound to come

I always carry your loving smile

Along the way, I searched for the beauty I had lost

Accidentally when tears slipped through the corners of his mouth

Erase it with the hand you have shaken

No amount of scenery never stops

I only want to find the beauty that I have lost

Some people can't tell what's good

But no one can replace it

(To be continued.) )