Chapter 63: Each Performs His Own Duties (2)
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Du Mijin saw that Liang Youhuan was so happy to respond, thinking "when you regret it", but he continued to add quietly on his face: "Adding potential customers back is only the first step, and the more detailed the placement of the group, the better, and it is best to put a type of problem only in one group, so that we can find out the breakthrough of this type of emotional problem through everyone's chat and discussion, and guide everyone's emotional thinking." Moreover, among the people who agree with emotional problems, as long as one person becomes our customer, it is very likely to drive the consumption of others, which is more helpful for us to carry out our work. In addition, the number of people in each group should not be too large, and it is best to control it within 20 people, so as to avoid gossip discussions, and we are not good at controlling the direction of speech. Once someone questions the solution we propose, and it is not resolved in time, it is easy to brainwash everyone and directly bring a whole group of potential customers to death, which is the famous 'rabble' theory in economics, which must be guarded against. So, in this way, you need to look at at least dozens of customer groups every month, you have to pay attention to the information of each group from time to time, absolutely not block any group, as long as someone speaks, even if it is irrelevant, you must reply as soon as possible, so as to show our attention, enthusiasm and professionalism to potential customers, no problem, right? ”
Du Mijin said this, everyone heard the difficulty of this work, Prudential patted Liang Youhuan on the shoulder in hindsight, and said with emotion: "Dude, you are much more difficult than me, and there is a long way to go." Compared with you, I think Sister Du is my own sister! ”
Liang Youhuan had already guessed that it would be such a work intensity, since it should be all done, there was nothing to retreat, so he said to Du Mijin with certainty: "It's okay, I can handle it." You move on to the rest. ”
"In addition, just the online store is not enough to introduce our company intuitively to customers, we need to spend money to buy an independent domain name and establish our own official website. In addition to writing down the responsible content, the group of people and the basic quotation of our various service projects, we should also set up a 'staff style' section for all employees of our company, focusing on packaging all of us. ”
Yin Mingjing listened to Du Mijin's words and interjected incomprehensibly and asked, "Packaging? What is the meaning? How to package us, why to package us? ”
It is rare to see that Yin Mingjing is not a person of this era, Prudential, as an authentic modern person, replied with inexplicable pride: "I don't understand, right?" It's bragging, talking big! ”
"That's right, to put it bluntly, it's bragging. Everyone will recognize and value the qualifications of the school and the certificates they have obtained to a certain extent. Think about it, in the general recruitment of large companies, two candidates for the same position are similar, in the end, is it easier for the person with stronger academic qualifications to get the opportunity to work? Is it because the person with a weak academic background must have a weak ability to work? No, maybe he has a stronger ability to work, and the CEO of the company he recruits understands this, but why do he still choose people with strong academic qualifications? Because according to people's habitual thinking, a person's qualifications are the most intuitive cognition of his ability when he is not well understood. Therefore, we must pack, reasonable packaging will win the recognition of customers. 'Love Master', 'Sister Master', this kind of folk name can't be accepted in a short period of time, but 'psychology student', 'professional study of image design', such a character prefix can be convincing in the first time. Otherwise, they are all in their twenties, why can't I catch up with the male gods and goddesses, you dare to say that you can help me get it? Only when the reasonable packaging arouses the interest of customers, we have the opportunity to introduce our rigorous plan to customers in detail. ”
After Dongfang Ripple heard Du Mijin say this, she thought for a moment that everyone almost had their own division of labor, if nothing else, this work should fall on herself, in line with her conscientious attitude towards her work, she asked seriously: "Sister Du, I understand what you mean, it's not difficult to brag, but it's a little timid in my heart, to what extent is it appropriate?" Will it be a goof? ”
"You don't have to worry about this, whoever goes out to talk to customers will not carry their academic qualifications with them, as long as the academic qualifications match their age, they will not make people too suspicious. You just have to blow the sky, fresh and refined, and ride the dust, rest assured that there is no research at all. Not only to blow high, but also to blow natural, you have to believe that packaging is just a marketing means, we are professional. As long as we work hard, the final plan for the customer will definitely be able to help him, so that there is nothing to show timidity, you can! ”
Dongfang Ripple looked at Du Mijin looking at her with encouragement in her eyes, and she felt a little confident in her heart, she made up her mind and said, "Well, okay, I understand." Leave it to me, as long as I take out the original fake and empty posture of writing a press release, a few words of cowhide will definitely be difficult for me! After speaking, he tilted his head and asked Du Mijin: "Then Sister Du, in addition to the 'staff style', do we have to write something on our website, otherwise will it be a little empty?" ”
"Of course, it can't be just that. The website is different from the Taobao store, mainly to show our company's corporate culture and business philosophy, so it needs to be diversified, the content is as colorful as possible, and it is best for people to take our official website as an entertainment pastime. In the early stage, you can send some emotional philosophical stories, persuade people not to blindly cling to chicken soup for the soul, what girls should pay attention to, what boys should pay attention to, and you can also write a little fashion articles that teach young men and women to dress and match, book reviews, movie reviews, music reviews, you can put them all on, so as to attract the attention of different lovers. But the article selection still needs to work hard, try not to be vulgar, to do a lot of force, after all, it is the official website, reflecting the overall taste of our company. You make it the same as "Sprout", we are all writers; You want to make it look like "Story Club", then blow out of the sky, we are just a room of Sister Feng, do you understand the reason? ”
"Understand, don't worry, Sister Du, I've done a similar job anyway, I understand this, and I won't let you down."